Building a marketing team is tough—who to hire first, when to scale, and how to drive real results?
In plugin.fm S3E2, Patrick Rauland and I chat with Lindsay Tjepkema—3x founder & marketing leader—on tackling these challenges.
Tune in next week!🎙️
#marketing #marketinghire #b2bsaas #b2b
Why authenticity & specificity in marketing win every time:
Our CMO @clemmrusty.bsky.social 🎙️ talks about how surveys, 1:1 calls, and social media conversations can help get to know your audience better — and much more.
Don’t miss the 1st episode of plugin.fm season 3:
freemius.com/blog/freemiu...
🎯 Stuck with marketing your software? We feel you!
That's why we're bringing the big guns for Plugin.fm S3.
Our own @clemmrusty.bsky.social joins Patrick Rauland to dive deep with marketing legends who've actually been there.
Coming on January 15! ✨ #SoftwareMarketing
How did a movie buff turn CMO and drive 180% organic click growth at Freemius?
@clemmrusty.bsky.social shares his journey in our #ProfessionalGrowthThursday series! You'll also find him dropping gems and tips on building software businesses at plugin.fm in Season 3 — as a co-host!
Coming soon 🔜
📆 Episodes drop bi-weekly starting soon! Follow plugin.fm and subscribe wherever you listen to podcasts to stay updated. #podcast #businesspodcast #marketing #marketingpodcast
It’s going to be bold, it’s going to be honest, and most importantly, it’s going to be fun! 🙌
We’re not just covering the basics—we’re bringing you real-world strategies and actionable advice that you can start applying right away to elevate your game, build your authority, and take your business to new heights.
This season is personal. Together with Patrick Rauland, we’re diving deep into the heart of marketing—the very thing that makes or breaks so many software businesses today.
I couldn’t be more honored. 🙏 As someone who’s been in the software and marketing world for over a decade, I’ve seen firsthand the challenges businesses face when it comes to standing out, growing their audience, and scaling effectively.
🎙️ HUGE NEWS: I’m officially joining the @freemius.bsky.social’ plugin.fm podcast as co-host for Season 3! 🎙️
🫠
I’ve strategizing carefully what to buy on BlackFriday, looking at the best discounts, comparing them cross stores, and my wife just randomly went out and bought a 600eur blow drier. 😫
😅
Hmmm wondering who coined that. 🤔 must be a genius.
👻
Remember when Black Friday discounts made you feel like you were robbing the store?
Those were the golden days—50%, 60%, sometimes even 70% off!
Now, brands hit us with a ‘massive’ 20% discount and expect a standing ovation.
EMBARRASSING!
I’ve been editing content for a while now and my main focus is to understand if we’re overpromising and underdelivering or vice-versa.
I can’t stress enough how important is to strike the right balance. If you’re not doing what you’re telling from the headline, you’re loosing trust.
Yesterday, the acting director of JGSP Novi Sad (city's public transport company) was arrested in a police operation on suspicion of being part of a criminal group involved in smuggling cocaine at an international level. 😳 He was smuggling tons of cocaine from Ecuador. 💀
What the fuck is going on?
I’m not sure what to do.🤯
Curious: did you silently migrate from X or have you officially killed off your account on the Musk’s trainwreck of a platform?
