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Craig Sanderson

@craig-san

Freelance Creative Director. I make ads and the wonderful things that go along with them.

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25.09.2023
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Latest posts by Craig Sanderson @craig-san

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Finally found the last of this super limited Pantone x Hot Wheels collab in the wild just in time before the spring refresh.

02.03.2026 10:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Creative Types by Adobe My creative type is Luminary, and we’re known for our expansive vision and belief in possibility. Take the quiz and share yours with #mycreativetype. https://adobe.ly/2CFU2Pa

This was a really fun and insightful quiz from @adobe.com that I feel really does sum up my creative type.

mycreativetype.com/type/luminar...

28.02.2026 23:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Probably late to this but it seems Apple is using photo to video AI tech to give motion to classic albums.

I can’t say it added to the experience other than being a bit of an uncanny start to listening to the album

20.01.2026 11:56 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Oh. So all the plot holes, inconsistencies, missed characters and continuity errors were just shoddy writing and production.

- On a $400m 10hr epic
- That they had 3 years to make
- And was so spenny they asked the young cast to voluntarily reduce their fee

12.01.2026 09:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

You will be visited by three spirits

10.12.2025 00:59 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

My brain wants me to write these all into a cohesive story as is.

10.12.2025 00:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Fray Bentos should do a Christmas TV ad for their tinned festive pies.

β€œFray Bentos Presents - A Crustmas Carol”

Yes, I am available. Hmu.

08.12.2025 17:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Yup.

14.10.2025 15:32 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Amazing find at the local college summer fair! An 80s Weetabix badge.

Β£1 well spent.

21.09.2025 20:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Oh sweet mother of Mario yes!

13.09.2025 09:45 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Recruiters. We have to stop this obsession with specific experience. I can assure you that an artworker does not care about the content, only the format.

31.07.2025 07:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

1996 was an absolute banger of a year for new music so this was an almost impossible choice.

Just know that if I had one more slit I’d put Spice Girls in there for sure.

27.07.2025 16:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It’s genuinely so sad to see a company that banged on relentlessly about being disruptive + changing the industry from the front hire someone making the same generic shit that every dude on every substack / corner of Reddit is making in their spare time.

Creativity isn’t an app.

26.07.2025 13:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Does anyone know if the Lily Allen mobile club is still going? Apparently you need WAP which sounds so wrong in a post Cardi-B world.

13.07.2025 09:41 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is the one thing I miss about my hour driving commute from a few years back. I used to have so many ideas.

I made a Siri shortcut to start voice memos and would just dictate some nonsense every time I had inspiration. Some of it was trash of course but that’s the fun of it.

24.06.2025 08:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I can’t count how many times I’ve been told print is dead.

Now clients are demanding ever-complex and high end print projects to stand out from the digital noise.

β€œX is dead” just tells me that person has fallen out of sync.

24.06.2025 08:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

No sorry Will I’ve committed myself to stamping down the competition before they can establish themselves*

*This is the internet so I’ll make it clear this is a joke πŸ™‚

17.06.2025 08:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Well actually I juuuuust found out we didn’t get shortlisted 😭

But I did win a one club ADC this year for my Harrods takeover which is a dream come true.

And I’ve not forgotten the help and advice you gave me at the start of this journey Will so thank you again.

17.06.2025 08:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Love it 🀣

16.06.2025 12:40 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Why not both?

16.06.2025 12:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Mapping out possible outcomes for when the luxury lions shortlist drops tomorrow…

16.06.2025 12:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I feel this.

My first named project as creative director is in all of the usual awards this year.

I made sure credit was given fairly, inc. people who left, freelance + external teams (I was a freelancer for the project myself).

I’m not there but if it wins in Cannes we ALL win. It’s only fair.

16.06.2025 11:53 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Haha it’s ok I’ll allow it this once 🀣

22.05.2025 19:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Fantastic talk and lovely to meet you at the after-party. A creatively explosive end to the festival πŸ‘

22.05.2025 19:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Looking forward to it, I’m heading there now myself.

22.05.2025 08:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Oh absolutely. Drives me nuts.

18.05.2025 13:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Like for professional productions or just TikTok AI bullshit subs?

I have an issue that I can’t NOT read subtitles of they are there so it really messes me up when they are just gibberish.

18.05.2025 13:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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YES BRUV!

Woke up to the news I won a bronze cube at the One Club for Creativity’s ADC awards in New York last night.

Big love to everyone that worked with me on this crazy cool project.

15.05.2025 11:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I would, in fact, download a car.

14.05.2025 18:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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13.05.2025 17:31 πŸ‘ 8 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0