Exclusive: Inside Hoka’s Fashion Ambitions
In a new collaboration with Marni, the running brand known for its chunky, cushioned midsoles is looking to catch the eye of a new fashion audience — without compromising the performance DNA that’s ma...
The Hoka-Marni collaboration unveiled this morning is just one of many moves Hoka’s made to connect with fashion-forward consumers.
My latest piece for @BoF analyzes Hoka’s larger fashion strategy and the integral role it will play as its growth becomes harder to maintain.
03.03.2025 14:19
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The Marshall’s Essentials dupe is comedy.
02.03.2025 16:22
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A T-shirt released yesterday that speaks to our current moment by Denim Tears.
01.03.2025 17:47
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Aime Leon Dore teases an upcoming collaboration with The North Face for SS25.
17.02.2025 17:38
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Super Bowl LIX turned into an interesting tentpole for the fashion industry this year…
Bode and Rhude held runway shows on Friday….Willy Chavarria made some of the most high-end Super Bowl merch of all time with pgLang…
My latest for BoF w/ comments from Rhuigi and Willy.
t.co/fHwEyMuSW4
10.02.2025 20:08
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No heritage streetwear brand has globally scaled as much as BAPE has within the past decade.
Yet, even without NIGO or its aughts-era hype, BAPE has managed to stick around.
Spoke to BAPE’s current CEO about its trajectory and how it evolves while staying true to its DNA.
t.co/5X93PZyWaa
06.02.2025 19:16
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In a CANADIAN TUXEDO 💀💀💀💀
03.02.2025 04:07
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Good releases this week.
01.02.2025 16:53
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These CDG x Kids Love Gaite shoes are so fun and crazy.
30.01.2025 01:45
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Has running’s fusion with fashion gone too far.
26.01.2025 10:50
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Proleta Re Art’s take on a denim Supreme x The North Face Mountain Jacket from SS15 gotta be one of the craziest custom pieces he’s made to date.
23.01.2025 18:53
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My latest piece for @BoF dives into contemporary running culture and the explosive growth of running-wear brands that prioritize both fashion and function.
Interviews with Satisfy, Bandit, Mental Athletic, Saucony, Runner’s Highest, and Running Supply.
bit.ly/3WvQB6x
22.01.2025 21:44
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Is Vans coming back?
My latest piece for @BoF examines Vans' turnaround efforts, which are starting to see results as new customers are becoming drawn to unconventional releases from its OTW line along with larger franchises such as the Knu Skool.
bit.ly/3OOi7ro
11.12.2024 16:37
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Golf Le Fleur going all in on the flat shoe trend with Converse.
21.11.2024 19:43
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I don’t see too many rappel graffiti hits this close to the sidewalk.
Uptown’s Riot AVL caught this spot on First Ave.
19.11.2024 16:25
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ComplexCon's "CactusCon" by Travis Scott showcased the lengths a rapper could go to build an immersive world/experience around their brand.
For BoF, I spoke to Golf Wang, BBC, Steven Victor, Puma, and more about what's next for hip-hop powered brands and partnerships.
bit.ly/3OfkFic
18.11.2024 16:05
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I did not expect to see Cactus Jack x IRAK merch at ComplexCon.
17.11.2024 00:53
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“Hike New York” by Richard Deon.
While I absolutely hate the condos in LIC, one thing I love about walking around there is still seeing signs from this 1994 Public Art Fund project.
The graphic Deon made is just so good.
The signs chart a five-mile loop between LIC, Astoria, and Sunnyside
16.11.2024 02:56
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Icl, The North Face kinda cooked with this pet bag.
15.11.2024 23:44
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