It's the everyone does it and then does it badly. Something that's replicated across business
04.03.2026 09:35
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It's the everyone does it and then does it badly. Something that's replicated across business
Hot off the presses my next Built Environment Round-Up email is out tomorrow and it's building on the LinkedIn post and comment threads that I shared today about whether social media is working for your practice. Sign up here
One felt comfortable, the other put me in a room full of people who actually commission my work. I had two project enquiries waiting by the time I got home. There's more on the BE Comms Collective plus podcast & news updates.
Anyway, sign up here
Marketing is about the choices you choose to make.
The latest issue of my newsletter The Built Environment Marketing Round-Up is out. And it's about making strategic networking choices, specifically how I picked between a marketing conference full of familiar faces versus a more corporate event.
Moth has to be Keisha from the Sugababes especially from the performance last week. ##maskedsingeruk
Totally agree
Red panda sounds so much like Alan Carr. #maskedsingeruk
Totally agree it's Alan Carr
The first step is to acknowledge that you're underselling yourself and your worth and the next step is to pull those socks up and get on demonstrating your value and fixing it. It's something I'm working through myself too.
Take a listen here www.abbasmarketing.com/marketing-po...
Enjoy.
I know way too many talented people and companies in the built environment who don't recognise their value, and I'm on a bit of a mission to remedy this.
Do take a listen to my podcast episode that's out today, on communicating your value.
It's all crazy. Totally crazy
So today I found out that my TED talk ‘This is What a Digital Coup Looks Like’ was TED’s most watched talk of the year.
It’s sort of amazing & terrifying. Because this *is* what a digital coup looks like.
www.youtube.com/watch?v=TZOo...
Let's get real - it's getting harder to see the stuff you want to see on social media as social platform lean more and more to being pay to play. If you want to see mine get on my mailing list.
Sign up here www.abbasmarketing.com/email-list
An underused south London car park has been converted into a 36-unit apartment building on a tight 2,700m2 site
This is certainly what I'm hearing on the ground
I stand with Tish James.
This is scary
I was explaining to my Ukrainian colleague the phrase ‘There’s no such thing as a free lunch’. She told me the equivalent in Ukrainian is ‘The only free cheese is in the mousetrap’ - which is so much better
My podcast today is about marketing funnels and why we're going against the grain of the bro gurus and 'one size fits all' marketing coaches who want people to believe that we ALL buy in a linear fashion. My guest is Anna O'Riordan.
Listen www.abbasmarketing.com/marketing-po...
#B2BMarketing
Each attendee shared what they loved, learned and laughed about at the conference.
Read my warts and all piece here www.abbasmarketing.com/blog/video-c...
Content doesn't have to be hard or overthought. I've always been an ideas' person, so it was fun to conjure up my Loved, Learned, Laughed mini-interview series when I went to UKREiiF in May.
Micro-interviews recorded on mini mics and shot on my mobile phone.
Happy Friday! A special birthday episode of The Built Environment Marketing Show podcast went live today.
🎉 5 years old
🎉18,000 downloads
🎉 Countless marketing topics and amazing guests featured.
Take a listen here https://f.mtr.cool/wruxjkwmkd
So, five years ago today, I pressed 'publish' on the very first episode of The Built Environment Marketing Show
✅ 88+ episodes
✅ Nearly 18,000 downloads
Listen here
Heidi is fab and is so passionate about real social value
Hey Marketers, there's still time to share how you're using AI in your marketing role day to day. My survey is 3 mins long and it'll be turned into a report podcast and other stuff over Summer. Get involved here form.jotform.com/251134293448...
The sunset this evening.
Afternoon marketers - I'm curious to know how you're using AI in your marketing day-to-day?
I've set up a simple survey to find out more form.jotform.com/251134293448...
I'll be doing a special podcast mini-series, a report and loads more over Summer so would be great to get your views
#Marketing
My latest podcast ep us out now with Tom Coupe discussing Spoken Communication and how it helps architects to build stronger client relationships, win more work, and scale their practices effectively.
Listen https://f.mtr.cool/mckojlqsax
The findings will be shared in upcoming podcast episodes, and I'll share a summary report with all participants – so do leave your email at the end if you want a copy.
👉 Take the survey: https://form.jotform.com/251134293448053
Thanks,
Ayo
#Marketing