Warren Schirtzinger

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

Lot of misuse and misunderstanding. Nielsen makes mistake #3: www.hightechstrategies.com/chasm-crossi...

Accelerating Electric Vehicle Adoption A presentation to the Association of Energy Services Professionals describing the strategies needed to accelerate electric vehicle adoption

The chasm concept fails in most clean-energy industries. Government subsidies and incentives completely skew the adoption lifecycle. Here's a better model, specifically for EVs: www.hightechstrategies.com/accelerating...

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

Have you seen the recent survey that shows "crossing the chasm" is frequently misused and widely misunderstood? www.hightechstrategies.com/chasm-crossi...

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

@apenwarr.ca The Innovator's Dilemma causes chasm confusion!! www.hightechstrategies.com/chasm-crossi...

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

@jpkroehling.bsky.social Unfortunately "crossing the chasm" is frequently misused and widely misunderstood. Your prompt might just give you widely-held mistakes. www.hightechstrategies.com/chasm-crossi...

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

@timkellogg.me The adoption curve only applies to applications and use cases. (e.g. has AI for HR specialists at accounting firms in Japan achieved mainstream adoption?) www.hightechstrategies.com/chasm-crossi... The adoption curve comes from the "use of hybrid seed by corn farmers in Iowa."

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

‪@novi.xyz‬ If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

Did you know that the chasm concept was originally developed during a project for a healthcare company called NeuroCom (when they were selling a computerized method of diagnosing balance disorders)? See the 4-year study by the Diffusion Research Institute: diffusion-research.org/research_art...

15 Stages of Value Creation The 15 stages of value model shows you how to create and deliver value at 15 different points along the lifecycle of market adoption.

We have discovered there are actually 14 transition points (or chasms) on the adoption curve that require us to update our product offering and/or delivery mechanisms, and all of the things that deliver value to the customer: www.hightechstrategies.com/15-stages-of...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

Have you seen the recent survey that shows "crossing the chasm" is frequently misused and widely misunderstood? www.hightechstrategies.com/chasm-crossi... And Clayton Christensen's book "The Innovators Dilemma" is one of the primary causes of chasm confusion !!

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

@pfts.bsky.social

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Successful Innovations Lower the Perception of Risk Intangible attributes that lower the perception of risk provide the most important dimension of value for mainstream customers.

Check out my example of how the State of Vermont used the low risk recipe to achieve the highest COVID vaccination rate "in the world." www.hightechstrategies.com/perception-o...

Rogers describes change as being caused by the evolution or “reinvention” of programs, products or services, so they become a better fit for the needs of individuals and groups. By constantly lowering the perception of risk, you are leveraging the foundation of Rogers' model of diffusion.

But more importantly he doesn't seem to understand that Everett Rogers (the creator of Diffusion of Innovations) always said that trying to get people to change their behavior is never a good idea.

@joefordemocracy.bsky.social I've watched this video several times and Sinek misses the point that people change their adopter category constantly based how much risk they are willing to accept when presented with a new application, product or innovation.

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Never Forgive Them In the last year, I’ve spent about 200,000 words on a kind of personal journey where I’ve tried again and again to work out why everything digital feels so broken, and why it seems to keep getting wor...

An absolute must-read article on why high-tech is broken: www.wheresyoured.at/never-forgiv...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Thank you for mentioning my article Neil.

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Crossing Confusion An analysis of 250 top-ranked articles and resources to identify the reasons chasm crossing causes so much confusion.

Crossing the chasm only applies to about 10% of all new products. But most business people try to apply it in all cases. The most common mistakes and areas of confusion are listed in this article: www.hightechstrategies.com/chasm-crossi...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...

Chasm Theory Development: The Complete History The focus of this study is to use the concept formation approach to explain the development of the chasm theory.

If you want to read about how I came up with the idea of a chasm (based on the death of my Aunt Margaret) you should check out the 4-year study that was conducted by the Diffusion Research Institute: diffusion-research.org/research_art...