"If I had a flower for every time I'm asked to re-work a carbon accounting tool...I could walk through my garden forever."
The interfaces are fine. The tech works.
Nobody's cracking the real brief yet: making the sustainable choice the obvious one.
New client alert for us at Heights: CarbonChain.
They sell carbon tracking to steel and mining execs. Not the crowd you'd expect at climate week.
That's exactly why it matters.
Sustainability that only preaches to the choir is just a nice newsletter.
I kept telling myself I'd join 1% for the Planet "when we're more established." Turns out 1% is a rounding error.
We work with climate startups every day, so putting actual money behind it just felt overdue.
It's a floor, not a ceiling.
Rome, 1986: the first Italian McDonald's opens to a spaghetti protest.
Fast, cheap and wrong.
Early 2026: MacMini purchases are through the roof, running #OpenClaw 24/7 for next to nothing.
Effortless results, fulfilment on tap.
BigMacs taste good too. But did it ever actually feel like a meal?
Here's me, with a post against ads, sharing an ad.
Anyway, don't miss the Anthropic Super Bowl one cause it's good.
Worth noting: their position is "the most useful AI interaction might be a short one" (the opposite of engagement-driven models).
When there's this many players, we get to choose.
