Did you miss it?
FOMO no more! You can catch up on this hugely popular webinar with Crystal Carter, available now on demand!
Did you miss it?
FOMO no more! You can catch up on this hugely popular webinar with Crystal Carter, available now on demand!
Bad business reviews are inevitable, so what can you do about them? ๐ค Manage your local business reviews with this 4-step process! โฌ๏ธ
Organic search results are still there, you just have to scroll past a mountain of text to find them.
https://mz.cm/4rwdvbo
New @mozseo.bsky.social research from @chimammeje.bsky.social ๐
Chima analyzed ~40,000 queries to see how Googleโs AI Mode selects citations.
Only 12% of AI Mode citations match exact URLs in the organic top 10.
88% come from elsewhere.
Ranking still matters, but itโs clearly not the whole story
You can't control the SERP, but you can control what happens after the click. Enter: SXO
Read Celeste Gonzalezโs blog for the full framework
https://mz.cm/4jPUayI
Convincing colleagues to export GA4 data to BigQuery? Here is the shorthand:
โ
Cost: Itโs free to link. โ
Accuracy: No more (other) rows or data sampling. โ
Retention: You keep your data forever.
Reminder: It doesn't backfill. The best time to start is today.
https://mz.cm/3ZAT1lp
What does โquality contentโ look like in 2026 when generative AI can produce endless copy? https://www.youtube.com/watch?v=FrzIFxVAN1s
Happy Valentineโs Day from the Moz team! ๐
Ready to rank #1 in their heart? Download and send one of our super cute, retro SEO Valentineโs cards to your sweetheart! ๐โจ
24% of Americans now start their search journey on ChatGPT. So how do you build authority when search is fragmenting?. Check out David White's tips on the Moz Blog for optimizing for AI prompts https://mz.cm/4bFWO8i
Whatโs one search trend you think was overhyped, and what should we be paying attention to instead? @lilyray.nyc discusses in this AMA with @chimammeje.bsky.social
https://www.youtube.com/watch?v=FkgLaqMUl-4&t=2s
How important is browsing data for search? According to @markwilliamscook.com, very important! https://www.youtube.com/watch?v=iWlnlBNJDyU
Are your SEO dev tickets stuck in the backlog? It's time to start:
๐จโ๐ป Shifting from "Fix 404s" to a value-driven "Site Health Project."
๐๏ธ Building the MVP to prove value first.
Watch Gus Pelugia's Whiteboard Friday to learn more on how outcomes beat output!
https://mz.cm/4sWCOEs
What is ChatGPT Atlas? And why is Charlie holding an owl??
Learn more in this week's Whiteboard Friday hosted by the incredible Charlie Marchant.
https://mz.cm/49BZoL2
If you want to make every click count, you need to look past the tip of the iceberg and monitor:
๐ Rage Clicks (Frustration)
๐ต Dead Clicks (Friction)
โฉ๏ธ Quick Backs (Mismatch)
SEO gets them there. SXO keeps them there.
Check out the full article on the Moz Blog:
https://mz.cm/3LYzGaw
Stop doing the "boring work" and start building utilities that do it for you. ๐
Gus Pelogia is on the whiteboard to show you how to use LLMs to create custom Python scripts for high-volume SEO tasks. From tag matching to content decay, level up your technical toolkit.
https://mz.cm/458lvWY
We're excited to release the Moz Top Creators of 2025!
A masterclass in quality over quantityโEverettโs deep dive into vector embeddings is a must-read for any technical SEO. ๐ฅ
Google Web Guide is a hybrid search result that combines Googleโs organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.
Learn about whatโs happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
๐๏ธ Tired of "stale crumb" AI content?
If your content brief doesn't start with SEO data, how can it perform?
We built the AI Content Brief using Moz's proprietary keyword data to combat generic LLM outputs.
Read the blog post by @dr-pete.bsky.social
https://mz.cm/4pGsJcI
We're excited to release the Moz Top Creators of 2025!
From MozCon London to Practical Marketer webinars and the Moz blog, Charlie Marchant is the ultimate guide to navigating the future of search now and in the future. Keep an eye out for more from Charlie in 2026! ๐ฅ
๐ฎ Will search results be Pure AI vs. Organic? @dr-pete.bsky.social explores the hybrid results of the future. Googleโs Web Guide uses "query fan-out" to surface sub-topics while keeping users grounded in traditional web results.
https://mz.cm/4jctZlx
We had such a blast in NYC, we're doing it again in 2026!
๐ July 14th 2026
๐ The Glasshouse 660 12th Ave
๐ฎ Our prediction is that tickets will sell out, so don't miss out!
https://mz.cm/43WTalz
If your SEO strategy is focused solely on traffic volume, you're leaving revenue on the table.
Rebecca Jackson's proven 5-step strategy helped a luxury brand see +160% YoY revenue growth in key categories.
Want all the tips? Check out the full post on Instagram https://mz.cm/49iERLd
Looking for SEO and Dev team harmony in 2026? ๐ค
Gus Pelogia joined us for our final Whiteboard Friday of the year to share his framework for getting SEO work actually shipped. ๐
Stop pointing fingersโstart aligning! ๐
https://mz.cm/4pLtNw8
Happy Holidays! ๐ Our Social Media Team will be hibernating over the next few weeks and will answer your messages when we return on January 5. ๐ด If you need urgent support, please email Help@Moz.com to connect with our Help Team.
Is GEO just SEO by another name? ๐ท๏ธ
Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.
@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T
Google Web Guide is a hybrid search result that combines Googleโs organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.
Learn about whatโs happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58
A rare work post -- For the past few months, I've been digging into how Google Web Guide works, because I strongly believe that hybrid AI/organic search (and not AI Mode) is our most likely future: moz.com/blog/guide-t...
Approximately 14% of AIOs are now found in Position 2 or lower.
โ...what weโre seeing here is that this is about Googleโs confidence in the intent of the search, and [for] navigational, that would typically be quite a high confidence.โ
Watch the full episode to learn more mz.cm/3Mi0Vgf
This webinar was unmissable and, fortunately, available on-demand ๐
mz.cm/4oTyuTW
224 sleeps until MozCon NYC 2026!
(Our last event sold out in record time so donโt say we didnโt warn you ๐)