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@mozseo

The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.

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Latest posts by Moz @mozseo

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Did you miss it?
FOMO no more! You can catch up on this hugely popular webinar with Crystal Carter, available now on demand!

04.03.2026 13:57 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Bad business reviews are inevitable, so what can you do about them? ๐Ÿค” Manage your local business reviews with this 4-step process! โฌ‡๏ธ

21.02.2026 16:02 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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AI Mode: Features & Ranking Analyze early data from Googleโ€™s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode ...

Organic search results are still there, you just have to scroll past a mountain of text to find them.
https://mz.cm/4rwdvbo

20.02.2026 16:03 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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New @mozseo.bsky.social research from @chimammeje.bsky.social ๐Ÿ‘‡

Chima analyzed ~40,000 queries to see how Googleโ€™s AI Mode selects citations.

Only 12% of AI Mode citations match exact URLs in the organic top 10.

88% come from elsewhere.

Ranking still matters, but itโ€™s clearly not the whole story

19.02.2026 14:41 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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You can't control the SERP, but you can control what happens after the click. Enter: SXO

Read Celeste Gonzalezโ€™s blog for the full framework
https://mz.cm/4jPUayI

18.02.2026 14:33 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Convincing colleagues to export GA4 data to BigQuery? Here is the shorthand:

โœ… Cost: Itโ€™s free to link. โœ… Accuracy: No more (other) rows or data sampling. โœ… Retention: You keep your data forever.

Reminder: It doesn't backfill. The best time to start is today.
https://mz.cm/3ZAT1lp

13.02.2026 17:10 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
How To Create Content That Stands Out From  AI Slop
How To Create Content That Stands Out From AI Slop YouTube video by Moz

What does โ€œquality contentโ€ look like in 2026 when generative AI can produce endless copy? https://www.youtube.com/watch?v=FrzIFxVAN1s

12.02.2026 10:41 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Happy Valentineโ€™s Day from the Moz team! ๐Ÿ’™

Ready to rank #1 in their heart? Download and send one of our super cute, retro SEO Valentineโ€™s cards to your sweetheart! ๐Ÿ’Œโœจ

11.02.2026 17:11 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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How To Build Site Authority and Multi-Channel Relevance in the Age of AI Discover how to build site authority in an AI-driven world using off-site campaigns. Learn to utilize off-site signals, enhance LLM visibility, and optimize content ROI.

24% of Americans now start their search journey on ChatGPT. So how do you build authority when search is fragmenting?. Check out David White's tips on the Moz Blog for optimizing for AI prompts https://mz.cm/4bFWO8i

10.02.2026 17:53 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
These GEO Tactics Are Totally Overhyped!
These GEO Tactics Are Totally Overhyped! YouTube video by Moz

Whatโ€™s one search trend you think was overhyped, and what should we be paying attention to instead? @lilyray.nyc discusses in this AMA with @chimammeje.bsky.social
https://www.youtube.com/watch?v=FkgLaqMUl-4&t=2s

09.02.2026 20:56 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
Browser Wars Are Coming To AI Search!!!
Browser Wars Are Coming To AI Search!!! YouTube video by Moz

How important is browsing data for search? According to @markwilliamscook.com, very important! https://www.youtube.com/watch?v=iWlnlBNJDyU

06.02.2026 20:10 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Are your SEO dev tickets stuck in the backlog? It's time to start:

๐Ÿ‘จโ€๐Ÿ’ป Shifting from "Fix 404s" to a value-driven "Site Health Project."

๐Ÿ—๏ธ Building the MVP to prove value first.

Watch Gus Pelugia's Whiteboard Friday to learn more on how outcomes beat output!

https://mz.cm/4sWCOEs

26.01.2026 14:14 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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What is ChatGPT Atlas? And why is Charlie holding an owl??
Learn more in this week's Whiteboard Friday hosted by the incredible Charlie Marchant.

https://mz.cm/49BZoL2

23.01.2026 15:39 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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If you want to make every click count, you need to look past the tip of the iceberg and monitor:

๐Ÿ›‘ Rage Clicks (Frustration)
๐Ÿ“ต Dead Clicks (Friction)
โ†ฉ๏ธ Quick Backs (Mismatch)

SEO gets them there. SXO keeps them there.
Check out the full article on the Moz Blog:

https://mz.cm/3LYzGaw

22.01.2026 18:41 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Stop doing the "boring work" and start building utilities that do it for you. ๐Ÿš€

Gus Pelogia is on the whiteboard to show you how to use LLMs to create custom Python scripts for high-volume SEO tasks. From tag matching to content decay, level up your technical toolkit.
https://mz.cm/458lvWY

16.01.2026 20:17 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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We're excited to release the Moz Top Creators of 2025!

A masterclass in quality over quantityโ€”Everettโ€™s deep dive into vector embeddings is a must-read for any technical SEO. ๐Ÿฅ‚

30.12.2025 17:30 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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A Guide to Web Guide: Our Hybrid Search Future Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...

Google Web Guide is a hybrid search result that combines Googleโ€™s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.

Learn about whatโ€™s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58

29.12.2025 13:36 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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๐Ÿ—‘๏ธ Tired of "stale crumb" AI content?

If your content brief doesn't start with SEO data, how can it perform?

We built the AI Content Brief using Moz's proprietary keyword data to combat generic LLM outputs.
Read the blog post by @dr-pete.bsky.social
https://mz.cm/4pGsJcI

26.12.2025 16:55 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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We're excited to release the Moz Top Creators of 2025!

From MozCon London to Practical Marketer webinars and the Moz blog, Charlie Marchant is the ultimate guide to navigating the future of search now and in the future. Keep an eye out for more from Charlie in 2026! ๐Ÿฅ‚

24.12.2025 18:21 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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A Guide to Web Guide: Our Hybrid Search Future Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers need to prepare for a more conversational search style.

๐Ÿ”ฎ Will search results be Pure AI vs. Organic? @dr-pete.bsky.social explores the hybrid results of the future. Googleโ€™s Web Guide uses "query fan-out" to surface sub-topics while keeping users grounded in traditional web results.
https://mz.cm/4jctZlx

23.12.2025 17:49 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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We had such a blast in NYC, we're doing it again in 2026!
๐Ÿ“† July 14th 2026
๐Ÿ“ The Glasshouse 660 12th Ave
๐Ÿ”ฎ Our prediction is that tickets will sell out, so don't miss out!
https://mz.cm/43WTalz

22.12.2025 15:37 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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If your SEO strategy is focused solely on traffic volume, you're leaving revenue on the table.

Rebecca Jackson's proven 5-step strategy helped a luxury brand see +160% YoY revenue growth in key categories.

Want all the tips? Check out the full post on Instagram https://mz.cm/49iERLd

22.12.2025 13:45 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Looking for SEO and Dev team harmony in 2026? ๐Ÿค

Gus Pelogia joined us for our final Whiteboard Friday of the year to share his framework for getting SEO work actually shipped. ๐Ÿš€

Stop pointing fingersโ€”start aligning! ๐Ÿš€
https://mz.cm/4pLtNw8

19.12.2025 21:07 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Happy Holidays! ๐ŸŽ Our Social Media Team will be hibernating over the next few weeks and will answer your messages when we return on January 5. ๐Ÿ˜ด If you need urgent support, please email Help@Moz.com to connect with our Help Team.

19.12.2025 14:07 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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SEOs Should Not Dismiss Geo for Being Low-Traffic Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe your existing tactics, why your off-site content strategy is critical, and w...

Is GEO just SEO by another name? ๐Ÿท๏ธ

Not quite. While tactics like content structuring overlap, the goal is shifting from winning a blue link to becoming the authoritative source an LLM cites.

@tcapper.co.uk explains why low traffic doesn't mean low priority for 2026.
https://mz.cm/4qktQ1T

18.12.2025 10:55 ๐Ÿ‘ 2 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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A Guide to Web Guide: Our Hybrid Search Future Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...

Google Web Guide is a hybrid search result that combines Googleโ€™s organic search results with AI (Gemini) features, using query fan-out to surface sub-topics and additional results.

Learn about whatโ€™s happening behind the scenes with Dr Pete's latest article on the Moz Blog.
https://mz.cm/3YvHK58

17.12.2025 16:53 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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A Guide to Web Guide: Our Hybrid Search Future Is Google Web Guide the future of search? Dr. Pete analyzes Google's new hybrid search interface, breaking down the 10 types of "query fan-out" that drive results and explains why search marketers nee...

A rare work post -- For the past few months, I've been digging into how Google Web Guide works, because I strongly believe that hybrid AI/organic search (and not AI Mode) is our most likely future: moz.com/blog/guide-t...

16.12.2025 16:22 ๐Ÿ‘ 14 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Approximately 14% of AIOs are now found in Position 2 or lower.

โ€œ...what weโ€™re seeing here is that this is about Googleโ€™s confidence in the intent of the search, and [for] navigational, that would typically be quite a high confidence.โ€

Watch the full episode to learn more mz.cm/3Mi0Vgf

12.12.2025 12:40 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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The Practical Marketer Webinar - How to Prepare for the Future of Search in 2026 Join Chima Mmeje, Lily Ray, and Mark Williams-Cook for this episode of the Practical Marketer webinar series, where we'll talk about all the biggest search changes that happened in 2025 and the way fo...

This webinar was unmissable and, fortunately, available on-demand ๐Ÿ˜‰

mz.cm/4oTyuTW

09.12.2025 10:40 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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224 sleeps until MozCon NYC 2026!
(Our last event sold out in record time so donโ€™t say we didnโ€™t warn you ๐Ÿ˜‰)

02.12.2025 16:51 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0