Wait, nobody is actually buying things in ChatGPT? SHOCKING :) Big advantage Google -> OpenAI is scaling back shopping directly inside ChatGPT via Instant Checkout by having checkouts instead take place in the specific apps that plug into ChatGPT
ChatGPT is great at cajoling the user (e.g. "That's a really good point!" or "You're absolutely right"), which I personally hate, but it's not an agent. It can't DO anything that you would expect an agent to do. Claude is much, much closer ... and it doesn't try to kiss your butt in the process.
If you're switching over to Anthropic's Claude to thumb your nose at Pete Hegseth, there are some things you should know before switching.
If you're not following Nate B. Jones on social media you should be. www.youtube.com/watch?v=O7SS...
Genius tech bro move:
Inventing the paragraph,
Calling it a chunk.
#showerthoughts
. @ashnallawalla.bsky.social recently published his "12 Habits of Successful SEOs" and was kind enough to get my feedback on each of the twelve habits. See my responses in Appendix 2 of the book.
MegaWebinar 5-hours of SEO in the age of AI
Feb 26 live
with @rustybrick.com @aleyda.bsky.social CindyKrum @dawnieando.bsky.social @dixonjones.bsky.social @dergal.bsky.social @nataliavv.bsky.social and many more
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If you want to instantly lose credibility, make the blanket statement that "SEO is dead" without some caveats. It's lazy. If GEO is in fact the Cro-Magnon to SEO's Neanderthal, just like actual Neanderthals, the Neanderthal DNA will persist long after Neanderthals disappear.
In the meantime, SEO's and marketing professionals need to be rethinking the way they track success. Adaptation to change should've been baked in this whole time anyway. Shame on you if that isn't the case or hasn't been true. The Web we've known has never been static and unchanging. Evolve or die.
To that end, Technical SEO, which has historically been treated as a separate discipline within dev orgs (or at least a secondary consideration), will need become wholly integrated into companies' digital experiences. Companies who fail at this will flounder and perish in the next evolution.
For the time being, people will continue buy the same way. I'm certain Agentic AI will eventually change that, but the engine mechanisms underlying the purchase decision will remain the same or at least similar.
I think it's more appropriate to say that search is evolving and that one of the ways this is happening is for informational queries and AI Overviews. We don't yet know what that evolution will look like for all search types, especially with the rise of agentic AI.
"Search is becoming zero-click" is the last and boldest statement in this post from @ahrefs.bsky.social. Sure, for the informational searches outlined in the study this seems true. But is it true for commercial intent? Transactional? ahrefs.com/blog/ai-over...
The skeptic in me wonders how much of what is posted on Moltbook is actually from AI agents and how much is prompted by humans. Regardless, it's interesting to observe their conversations. www.moltbook.com/m/general
Microsoft Teams asking how the audio was after every call feels a little needy to me. Work on that self-esteem, Teams.
It's that time of the year again: here's the Mueller Report of SEO memes for 2025. #SEO
Hey John! Looks like the indexation reports have finally caught up. Thanks for your work on this!
Hi John! I know it's the end of your day there, but I wanted to follow up on this. I'm seeing the last update for indexation reports in GSC as November 21st, 2025. Any idea when this data will be refreshed?
Keith Goode (@keithgoode.bsky.social) recommends using ChatGPT for ideation & content creation, but advises to ALWAYS sanity check its output against your brand & organizational standards before presenting it.
maj.to/48i10HQ
A photo of Keith Goode with the text "The fact of the matter is, we see clicks diminishing thanks to AI overviews. Google is making good on its promise to become an answer engine, not just a search engine. Some publishers are seeing reported drops of around 50% in referral traffic from organic."
Keith Goode (@keithgoode.bsky.social) explains that Google is making good on its promise to become an answer engine, not just a search engine, and that some publishers are seeing reported drops of around 50% in referral traffic from organic.
maj.to/48i10HQ
Thanks for being the industry's Johnny-on-the-spot!
Thank you, John! I appreciate the follow-up!
Haha. I wish. Contract life. If I don't work, I don't get paid. #murica
Am I late to the game or is Google only updating page indexing reports in GSC once per month now? I've been trying to validate some fixes, and I haven't seen a page indexing update in 11 days. Any thoughts, @johnmu.com ?
Building an SEO Friendly Business
The future belongs to SEOs who build resilient businesses and navigate the AI-powered search results.
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It always fascinated me how inept at SEO Google's non-SEO teams were/are. What mistakes do you see in Google Ads robots.txt file?
You can make a difference while learning from some of the sharpest minds in SEO. Join @antonshulke.bsky.social for the SEO for Paws Livestream on September 25th, 12:00 Eastern US Time for a chance to ease the suffering of some furry friends. www.searchenginejournal.com/seo-for-paws...
Corporate America isn’t a meritocracy — it’s feudalism with better branding.
I lived it: 12-hour days, loyalty, burnout… and a forced resignation.
We can build a better system. Swipe my carousel + join the conversation. #WorkCulture #Labor
www.linkedin.com/pulse/we-liv...
Rest in peace, Alan. You leave behind shoes too big for the rest of us to fill.
It's satire ... but it is sad that it's fully believable.
