Melissa Mackey

Emil Bove III, Trump’s former criminal defense lawyer and now Trump’s nominee to the 3rd Circuit Court of Appeals, has no business on the federal bench.

Congressional Republicans just betrayed their constituents to give a tax break to their ultra-wealthy donors.

Voters will remember next year.

Healthcare in America is too expensive! So why is the White House claiming we’ll get “Healthy Again” by cutting Medicaid for 83 million people? Who benefits when people are sick? We can do better! #TruthBrigade
truthbrigade.indivisible.org/s/xYXiZI8p

250 years ago, Americans rejected the rule of a mad king.

In two days, we’re taking to the streets again to say NO KINGS.

2,000 peaceful protests are planned in small towns and major cities across the country. Join your community on Saturday for #NoKings Day: www.nokings.org?SQF_SOURCE=i...

House Republicans decided that tax cuts for billionaires are more important than life-saving services like Medicaid.

My latest @searchengineland.bsky.social article: searchengineland.com/how-to-optim... #ppcchat

You may not know about this bill yet, but you should.

The JUDGES Act would hand Trump 22 new judicial appointments, and some Democrats in Congress are feeling pressure to vote yes on it to lighten the caseload of judges in their states. A few Democrats have even co-sponsored it.

The SAVE Act would block millions of eligible Americans from voting. Text SAVE to 63033 to tell your Senators to vote NO on the SAVE Act and stop it in its tracks.

any time!

Bluesky for PPC: What you need to know Bluesky's rapid growth is gaining attention — but with no ads yet, what does it mean for PPC? Learn how to prepare for future opportunities.

Great article by @marketingsoph.bsky.social searchengineland.com/bluesky-ppc-...

#ppcchat

I think Twitter DOGE'd itself

Nice @adweek.bsky.social article about AI Mode featuring yours truly and @navah.bsky.social www.adweek.com/media/google...

#ppcchat

Pushed another big update today. Let me know if you want in or tag anyone I missed

#ppcchat

#GoogleAds unpopular opinion from an ex-Googler 🙈

8 times out of 10, the "low hanging fruit" for better ROAS is website optimization, not campaign optimization.⁠
⁠
You must have high enough conversion rate and average order value to support ads, not the other way around.⁠

The Government’s Computing Experts Say They Are Terrified Four IT professionals lay out just how destructive Elon Musk’s incursion into the U.S. government could be.

New: We spoke to government IT employees/contractors about DOGE. Their warnings were dire. The people who maintain the systems that keep the country working are terrified. "This is the largest data breach and the largest IT security breach in our country’s history—at least that’s publicly known."

Meals on Wheels America spox on OMB pause:

"the uncertainty right now is creating chaos for local Meals on Wheels providers not knowing whether they should be serving meals today. Which unfortunately means seniors will panic not knowing where their next meals will come from."

Hey #ppcchat and paid search nerds - I just updated my Bsky list of PPCers - see here:
bsky.app/profile/did:...

Let me know if I missed anyone by tagging me, DM'ing me, screaming at me or however else you'd like to communicate with me

Cheers

#ppc #paidsearch #GoogleAds #BingAds #MicrosoftAds

I agree - surprised to see so many people disagreeing. We can't separate ourselves into echo chambers.

I'm not against broad match - we're using it in this very account - but it needs to be thoughtfully used, not just applied at the click of a button #ppcchat

There's no way it should be limited by anything. I can see unsuspecting advertisers getting goaded into willy-nilly broad match when they see this message. #ppcchat

As far as I can tell, the "Limited by search volume" notice in Google Ads is a thinly veiled ploy to boost broad match adoption. This campaign has a $1k daily budget and a <10% impression share. #ppcchat

Of course! Looking forward to this series!

Mastering Maximize conversions bidding in Google Ads: A 3-minute guide All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.

Great article by @jyllsaskingales.bsky.social

searchengineland.com/maximize-con...

Finish your week out strong with a fresh new episode of @marketingoclock! This week we covered:

- Yet another new flavor of PMax
- Alleged new legal claims vs big G
- Plus Shep lets the world know about the best 🚽 in Disney World

+ all the #digitalmarketing news from the week!

OH: "Having a haha moment"

So apparently Google Ads is now calling image ads "Uploaded display ads" in their help documentation. They're still listed as "Image Ads" in Editor. Thanks a lot Google, I should bill you for the 20 minutes I spent looking for specs in your stupid help section lol #ppcchat

universal healthcare map

Several posters let me know this map is incorrect. Here is a better one. The green countries have universal healthcare. The red and blue ones don't.

The message is the same. Most of the rest of the world has UH. The US doesn't.

Google Tag Assistant is no longer deprecated!

This is the easiest Chrome extension to use to make sure websites are tagged properly.

Make sure your website is tagged, people!

We were in the 50s on Saturday, 40s yesterday and today with rain. Going to be a high of 22 on Thursday. SMH

Top 10 PPC Expert Columns from @searchengineland.bsky.social - some great articles here! searchengineland.com/top-10-ppc-e...

#ppcchat