Catch the full recording and write up here: www.searchpilot.com/resources/bl...
06.03.2026 10:55
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Catch the full recording and write up here: www.searchpilot.com/resources/bl...
I agree with @timsoulo.bsky.social : the AIO / GEO loopholes that you see people boasting about exploiting are going to get closed:
What have we learned from thousands of tests? One thing is that they don't generalise. There are too many differences between specific verticals, competitors, and websites so every situation is a little different.
Here is me talking to Jonathan Clark and Joe DeVita about it on The Page 2 Podcast
SEO “best practices” without testing = expensive guessing.
@willcritchlow.bsky.social shared a breadcrumb fix that reduced traffic 7%.
Title tags? ±20% depending on change.
Stop optimizing for checklists. Start testing for net impact.
🎙️ New @page2podcast.bsky.social episode: youtu.be/syE6fe4lIr4
It's a couple of months old now, but @dr-pete.bsky.social's article on hybrid search is excellent: moz.com/blog/guide-t...
Need some Mike King in your life while you're doing chores, walking the dog, or driving?
Here's the audio podcast version of our recent conversation from the SearchPilot archives: shows.acast.com/business-cla...
Join us for the full conversation next week:
www.searchpilot.com/clear-priori...
Real tips from Abby: take a document that has worked for your boss or boss's boss and use it to get feedback on how to position your SEO work, and ensure that you aren't getting trapped into geeky SEO minutiae that they won't care about.
No matter how much *you* care about crawling (yeah, me too).
Join us for the full conversation next week:
www.searchpilot.com/clear-priori...
You're speaking my language here Abby!
Hear from Manuel Rodney Pérez about how SEO test results were the key in communicating progress and performance to leadership at Wayfair - in such a way that they made it onto INVESTOR calls.
The "test read" - a crucial tool for translating your geeky SEO insights into leadership-friendly business insights.
Learn more with Manuel Rodney Pérez.
You: using agentic coding to solve business problems.
Me: I've always wondered what would happen if you ran PageRank on the directed graph of the English language dictionary [edge = "used in the definition of"]
Well...
bsky.app/profile/will...
"Nothing makes me happier than hearing somebody explain why something can't be done... and then copying the transcript into claude code and having it build it."
@wilreynolds.bsky.social is a menace to slow-moving teams.
bsky.app/profile/will...
"You have a second job now. I'm sorry." -- @wilreynolds.bsky.social
The power of great competitors and why @wilreynolds.bsky.social misses Distilled:
Latest in the Business Class Lounge podcast feed - my discussion with Matthew Morrissey from adidas:
shows.acast.com/business-cla...
Christmas tradition: early trip to pick up the turkey 🦃
I would have liked to have seen @rosshudgens.bsky.social present this at TechSEOConnect - not *just* for the nice @searchpilot.bsky.social call-out, but also because I'm a sucker for an Andy Grove "High Output Management" reference:
speakerdeck.com/techseoconne...
Sign up to hear @wilreynolds.bsky.social and me going deep on building AI-fluent teams this Wednesday:
www.searchpilot.com/building-an-...
Register in advance and get the recording straight afterwards.
With the news that Netflix is acquiring Warner Bros, I'm reminded of work I did over a decade ago on the Future of TV:
www.slideshare.net/slideshow/th...
We've been quietly adding some amazing logos to the @searchpilot.bsky.social homepage and customer stories page recently.
Check out the new additions (and if you're feeling left out, you know where to find me!).
Register here to catch our take next week:
www.searchpilot.com/geo-fanout-a...
(Everyone who registers will also get the recording).
SEO is changing fast, and Mike really is the perfect guest to help us keep up.
If you like my nonsense, and you like Mike's insights, I've got some good news for you:
