Whitworth

Right, it's off my chest.

Between my podcast with @majestic.com and the latest post at the @whitworthseo.bsky.social site, i've said my piece

SEO is Alive & Kicking So Let's Get On With It: www.whitworthseo.com/search-news/...

Let's crack on, we've got sh*t to do

Stop worrying about what it’s called; worry about what you need to do – with Charlie Whitworth

If you have 15mins and want to hear why I think SEO is still mint, then here you go:

open.spotify.com/episode/3eP7...

Proper jarring I thought

New client klaxon!

We are delighted to be rolling out our AIR SEO strategy for @bluelightcard.bsky.social

✈️ Still the tried and tested RARER methodology
✈️ Launching our evolved AIR (AI Ready, Not AI First) SEO strategy
✈️ Still All The Technical SEO Goodness
✈️ Multi Surface Content Strategy

A photo of Charlie Whitworth with the quote "Don't get distracted by the noise. Don't worry about the acronyms. Good organic search marketing is still good organic search marketing. Keep using the data and being pragmatic. Spend more time concentrating on growth than arguing about whether SEO is dead and chatting about acronyms."

Charlie Whitworth (@whitworthseo.bsky.social) wants you to focus on the core SEO principles, ignore the hype around new things, prioritise data-driven growth, and avoid getting bogged down in industry jargon.

maj.to/4rC967l

Charlie Whitworth (@whitworthseo.bsky.social) explains that if you're an e-commerce website, you're fairly limited in what you can put on your website, but it's about being pragmatic with the data and figuring out the most elegant way to present it for both SEO and LLMs.

maj.to/4rC967l

Already watched The Holiday and Home Alone. Am I peaking too early?

Moving house is basically your wife trying to throw away everything you own, plus 1,000,000 cheap tote bags from every marketing conference since 2015

A promo image for the final hour of the livestream with photos of all the people mentioned in the post.

The final part of the livestream will feature @ahmedbhula.bsky.social, @hellemans.me, @casieg.bsky.social, @whitworthseo.bsky.social, Dani Leitner, Marta Szmidt, @nikkihalliwell.com and Taylor Kurtz

Okay, heads up to those who are interested - Search Central Live is coming to Zurich again On December 9!

I'm finishing up the agenda and everything, but you can take a peek here:

rsvp.withgoogle.com/events/scl-z...

AIR SEO: AI Ready SEO - Kind of Like GEO, AEO & LLMO, But Better

www.whitworthseo.com/air-seo-ai-r...

The fact I feel like this was a good nights sleep says it all these days 😂

Lids on pens is quickly becoming an epidemic in the Whitworth house

Different

Very much looking forward to seeing #BarryCantSwim in 3 weeks 🚨

spotify.link/IrQ2X88qTXb

Drop traffic as a KPI. Measure audience size, reach, interest and sales instead.

Traffic can often be down, when revenue is up.

If you’re still relying on traffic, you’re (unfortunately) stuck relying on Google.

@randfish.bsky.social

In other news

Jokes

Is anyone else seeing issues in GA4 alongside GSC not updating since 19th Oct?

Could be a Looker thing, but im not seeing any conversion data since 17th

Is this an API issue or general lag?

Please only answer this if you work in house (or have done previously) and have appointed agencies/consultants in the past And this is not intended to be divisive, I feel the answer to this would be…... Please only answer this if you work in house (or have done previously) and have appointed agencies/consultants in the past And this is not intended to be divisive, I feel the answer to this would be ...

Please only answer this if you work in house (or have done previously) and have appointed agencies/consultants in the past

And this is not intended to be divisive, I feel the answer to this would be particularly useful for many, especially right now

www.linkedin.com/posts/the-au...

Awful choice of subject line

Need a quick work almost always means, you’re about to get a bollocking

SEO Is Dead (and Other Bollocks LinkedIn Gurus Want You To Believe) I've started a podcast. It's called SEO Fucking What?, and I'm absolutely furious.

Is SEO dead? Fuck no. nikki-pilkington.com/seo-is-dead-...

Task (TV Series 2025) ⭐ 8.0 | Crime, Drama | TV-MA

Another belter boxed off

Highly recommended #task

www.imdb.com/title/tt2801...

How have I got to the age of 41 without knowing a baby rabbit is called a kit 🤯

Pacific Rim, what an epic

Terrible acting in places, but epic nonetheless

AI & SEO: How To Leverage Both for Organic Search Success Learn about how you can leverage AI & SEO for organic search success, using Whitworth's brand new AIR SEO methodology.

AI & SEO: How to Leverage AI Search Without Harming SEO Performance

www.whitworthseo.com/search-news/...

#SEO #AI #LMFAO

A cheeto/potato chip used to lock a door

Practical visualization of how using robots.txt works to prevent AI bots from going through your site.

Google is still 210x bigger than ChatGPT in search ChatGPT handles 66 million search-like prompts daily vs. 14 billion Google searches. AI is growing, but Google search still dominates.

Google is still 210x bigger than ChatGPT in search - @mrdannygoodwin.bsky.social #seo

Oh we did. A bunch of SEOs on a beautiful beach with an all inclusive bar and a stellar line up. The guys smashed it out the park tbf

You were missed mate.

Oh yeah! Happy days 😀