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John January

@americancopywriter

Co-CEO of Midwest ad indie Signal Theory. Your creative director’s favorite creative director. Proud dad and husband. Unrepentant nerd. Advertising. Geek culture. Live sports takes. SignalTheory.com

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11.11.2024
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Latest posts by John January @americancopywriter

It’s all kinds of fucking fishy.

11.03.2026 03:57 👍 0 🔁 0 💬 0 📌 0

I have many artistic hero’s and people with which I’d like to have long, in-depth and deeply serious conversations. So many. But if you told me I’d have to pick or vaporize (even with EVERYTHING) I’d pick Kurt Russell.

09.03.2026 03:08 👍 2 🔁 0 💬 1 📌 0
teewatterss on Threads:
“losing an hour on international women's day feeling very 75 cents on the dollar”

teewatterss on Threads: “losing an hour on international women's day feeling very 75 cents on the dollar”

10/10 take. no notes

08.03.2026 16:47 👍 10280 🔁 2254 💬 3 📌 31

Alka-seltzer is a miracle cure too many have forgotten.

09.03.2026 00:44 👍 2 🔁 0 💬 1 📌 0

Currently debating if Cheez-its really tasted better back then or if it was just because I was 12.

07.03.2026 22:03 👍 1 🔁 0 💬 1 📌 0
Post image
05.03.2026 22:42 👍 1 🔁 1 💬 0 📌 0

Highly acerbic and biting commentary.

01.03.2026 00:22 👍 1 🔁 0 💬 0 📌 0

I’ll bug you.

23.02.2026 22:10 👍 1 🔁 0 💬 1 📌 0

I have an interesting embellishment/experience to add when we have that drink we’ve never even thought about.

23.02.2026 21:57 👍 1 🔁 0 💬 2 📌 0

Aaack! I swore you said Soupy! I’ll, uh, buy some q-tips. Well, good end to the story.

20.02.2026 21:10 👍 3 🔁 0 💬 1 📌 0

@jbbrisco.com we’re gonna need Soupy updates.

20.02.2026 00:43 👍 1 🔁 0 💬 1 📌 0

Glorious!

16.02.2026 20:13 👍 0 🔁 0 💬 0 📌 0

@getnickwright.bsky.social just wanted to say, I sure love FTF. The stchick is fun. The lore is deep. Thanks to you and Wiles and Brou for daily doses of joy. Important.

10.02.2026 02:16 👍 0 🔁 0 💬 0 📌 0
Preview
Black Impact: Consumer Categories Where African Americans Move MarketsBlack Impact: Consumer Categories Where African Americans Move Markets Black consumers are speaking directly to brands in unprecedented ways and achieving headline-making results. With African Americans spending $1.2 trillion annually, brands have a lot to lose if they d...

derek's Black History Month thought of the day

Day 8
Brands that "don't see color," may not see as much sales and profit.

Black people make things "cool."

Black consumers buying certain products says to other groups that those products are cool to buy.

www.nielsen.com/insights/201...

08.02.2026 12:20 👍 4 🔁 2 💬 0 📌 0

derek's Black History Month thought of the day

Day 8 cont.
Saying something is different for one group isn't saying that it's better or worse - just different.

Facing different sets of challenges means a person may see things differently.

How you see that person is on you.

09.02.2026 11:44 👍 0 🔁 1 💬 0 📌 0

derek's Black History Month thought of the day

Day 8 cont.
Loyalty and trust hit different among Blacks.

And that urge to rebut this that some are fighting with is the entire point of this post.

Of course loyalty and trust is important to everyone. It can also be different.

09.02.2026 11:44 👍 0 🔁 1 💬 1 📌 0

derek's Black History Month thought of the day

Day 8
"He don't know me very well, do he." Bugs Bunny nailed it with that one.

You can't know someone you refuse to understand.

You can't understand someone you refuse to see.

You can't see someone you refuse to recognize.

09.02.2026 11:44 👍 2 🔁 1 💬 1 📌 0

Yes, but I also had drinks.

09.02.2026 21:23 👍 1 🔁 0 💬 1 📌 0

Facts.

09.02.2026 20:40 👍 1 🔁 0 💬 0 📌 0

@minakimes.bsky.social I’m happy your team won. Enjoy it, parasocial buddy.

09.02.2026 13:17 👍 0 🔁 0 💬 0 📌 0

Synchronized pumpkin carving!

07.02.2026 20:29 👍 0 🔁 1 💬 0 📌 0

Oh why are we mad at her? Just fandom or have I missed a scandal?

01.02.2026 23:19 👍 0 🔁 0 💬 1 📌 0

Hi. Or you gonna eat that last rangoon?

24.01.2026 17:00 👍 2 🔁 0 💬 0 📌 0

Jesus fucking Christ.

24.01.2026 03:17 👍 0 🔁 0 💬 0 📌 0

Not my primary bank but let me just say if the words. Academy Bank ever cross your path, run. Run far away. Nightmares without a clue.

23.01.2026 19:30 👍 1 🔁 0 💬 0 📌 0

All I can say is, “gee, whiz!” Take that any way you want but I will guarantee you that you would also say, “gee whiz!” Or other words of exclamation.

23.01.2026 04:36 👍 0 🔁 0 💬 0 📌 0

I mean…

18.01.2026 22:44 👍 0 🔁 0 💬 0 📌 0

It’s incredibly disheartening.

16.01.2026 23:35 👍 0 🔁 0 💬 0 📌 0

ZOWIE!

15.01.2026 01:52 👍 2 🔁 0 💬 0 📌 0

I hope Trevor Lawrence is a good dude. I sure enjoy watching him play.

11.01.2026 20:47 👍 0 🔁 0 💬 0 📌 0