The Role of Influencer Marketing in Today's Crowded Digital Landscape w/ Ryan Davis of People First
YouTube video by Josh Klemons
Was great talking with @jlemonsk.bsky.social
about the role influencers play in modern social impact and political communications.
We started @peoplefirsthq.bsky.social more than seven years ago as the only influencer agency focused on Democratic campaigns and causes.
youtu.be/8URpoFSHpfE
06.03.2026 16:34
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Check out the full ep on YouTube, wherever you stream podcasts or at HelloMergeTag . com.
joshklemons.com/hmt-ryan-davis/
06.03.2026 16:06
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Platforms love serialization. And it creates a way to consistently tell stories about the campaignβs values and work β without needing the candidate in every piece of content.
Lots more in the episode about influencer strategy, micro-creators, and why βgoing viralβ shouldnβt actually be the goal.
06.03.2026 16:06
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Second: serialized content that isnβt about the candidate.
Instead of forcing busy candidates into content schedules, campaigns should experiment with docu-style or issue-based series that follow staff, organizers, or community members.
06.03.2026 16:06
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First: Nextdoor.
Because itβs entirely location-based, it can be a powerful place for hyperlocal issue conversations β especially for down-ballot races or local advocacy campaigns trying to reach people in a specific community.
06.03.2026 16:06
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I just dropped a really fun ep of Hello Merge Tag with Ryan Davis, Founder and CEO of People First one of the largest social impact influencer agencies in the US, and the author of The Month in Digital, and he completely changed how Iβm thinking about both.
06.03.2026 16:06
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Two campaign platforms we probably arenβt talking about enough: Nextdoor andβ¦ serialized content.
06.03.2026 16:06
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The last photo of third-grader Mikaeil Mirdoraghi, waving to his mom before he left for school. He was killed shortly after in the U.S./Israeli strike on a primary school in Minab.
05.03.2026 21:10
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Posted by the Kurdistan social media page.
06.03.2026 01:22
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Historian here history first time as tragedy the second time as farce.
05.03.2026 14:11
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feels like a minute since i have pointed out that donald trump has pardoned more child sex offenders than every other president of the united states combined
05.03.2026 17:12
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It is so damning of US news media that so many outlets refuse to just straight up say that Senator Tim Sheehy assaulted an activist.
He did not "help" Capitol police. They did not need his help. He wanted to assault the guy and did. He should resign.
05.03.2026 03:28
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Seriously.
05.03.2026 22:45
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Bye bye Kristi Noem. See you at the truth and reconciliation trials.
05.03.2026 22:43
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Democrats may not be able to prevent Mullin's confirmation, but they can certainly turn his track record of offense and stupidity into two days of televised humiliation so spectacular that he is wounded in Trump's eyes from day 1. That is the job.
05.03.2026 20:14
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Itβs looking increasingly likely that Kristi Noem and Lewandowski funneled almost 200 million in government money to a company that is run by her friend and that nobody can give an address for.
Oh, and it was 8 days old when it was awarded the contract.
04.03.2026 19:03
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Nobody hates living veterans more than Republicans. Dead veterans they can exploit in videos. But living veterans with opinions and medical needs are literally offensive to conservatives.
04.03.2026 22:52
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A screenshot of the Polymarket website showing a prediction market titled "Nuclear weapon detonation by...?" under the Geopolitics and Ukraine categories. The market displays three betting options with their current probabilities and "Buy Yes" or "Buy No" prices: "March 31" at 5%, "June 30" at 12%, and "Before 2027" at 22%. The total trading volume shown is over $843,000.
Polymarket has created a betting market on the use of nuclear weapons. Everyone involved in this should be put in prison for life.
04.03.2026 01:05
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Trump, suffering from dementia, is confused about where his father was born. It was in the Bronx, not in Germany. Trump's grandfather was an immigrant who came here after getting kicked out of Germany for evading the draft.
03.03.2026 17:35
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They literally spent the past 4-plus years blasting Biden over the withdrawal from Afghanistan and how "rushed" it was.
03.03.2026 17:20
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after absolutely eviscerating Kristi Noem and calling for her resignation, Tillis is applauded. He thens threatens to hold up nominees if she doesn't stop stonewalling him. My God.
03.03.2026 17:55
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02.03.2026 21:28
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I said YOU canβt kill Americans. WE can do whatever the hell we want.
02.03.2026 15:34
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Worked for his dad. π€¦π»ββοΈ
02.03.2026 01:22
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The US is in a very pro-immigrant era right now after all.
02.03.2026 01:22
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They donβt have nuclear weapons. WTF are you talking about?!
02.03.2026 00:04
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There is an irrational actor involved in this conflict and itβs not Iran.
Almost like we shouldnβt let an 80 year old man with dementia control our military.
01.03.2026 22:23
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These guys were selling t-shirts until they needed a war to cover up the intentional damage they did to the economy and the president's involvement in a pedophilia scandal.
01.03.2026 17:01
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So would the families of the 3 US soldiers who were killed so far. bsky.app/profile/atru...
01.03.2026 15:35
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