👀 ICYMI: I wrote about the Talarico campaign's embrace of one super-surrogate for the Texas Latino community—Carlos Eduardo Espina—and his massive reach among audiences online. 👇
🔗 www.chaoticera.news/p/the-texas-...
NEW: Ahead of today's Democratic primary for U.S. Senate in Texas, I spoke to Carlos Eduardo Espina about the race and his unique role as part super volunteer, part secret weapon for @jamestalarico.bsky.social 👇
www.chaoticera.news/p/the-texas-...
Will it pay off?
“It shows a different way campaigns can work with creators,” Espina says. “Most treat creators as mouthpieces, like saying ‘This is the message, amplify it,’ with not much back and forth. [With Talarico] it’s both ways.
Read more:
www.chaoticera.news/p/the-texas-...
Espina has been traveling the state at his own expense, appearing at events from Dallas to the Rio Grande Valley and creating videos to boost Talarico.
Last night, he introduced the candidate at the campaign’s final pre-election rally in Houston.
When Carlos saw Talarico's 1st Spanish TV ad, he wasn't a fan. So he reached out and offered to record their next one himself. “I thought the voice was silly, like a dubbed movie. So I sent them back the ad with my own voiceover.”
The result: www.youtube.com/watch?v=YRhn...
Re: meeting Talarico for the first time:
📉 With more than 14 million followers and over a billion total post likes on TikTok alone, the Houston-based twenty-something is one of the largest independent news creators in the U.S—and one of the most influential sources of civic information for Latino audiences online.
NEW: Ahead of today's Democratic primary for U.S. Senate in Texas, I spoke to Carlos Eduardo Espina about the race and his unique role as part super volunteer, part secret weapon for @jamestalarico.bsky.social 👇
www.chaoticera.news/p/the-texas-...
🤳 500+ creator collabs since 2023
🎙️ 26 podcast appearances last year
🏀 Sitdowns with golf, basketball vloggers
📧 A creator-only private Substack & SMS program
Here's a look at how Josh Shapiro's team prioritizes social media creator engagement:
www.chaoticera.news/p/josh-shapi...
New: The Trump arrest of @donlemonofficial.bsky.social has backfired, giving biggest boost of his online career. In two weeks, he's gained 300k on Instagram, 140k on YouTube, 73% on Substack and started selling arrest-themed merch. "They elevated me," he said in interview wapo.st/3OfiGxz
This week I blew past 1️⃣5️⃣,0️⃣0️⃣0️⃣ subscribers to Chaotic Era.
Thanks to all of you for reading, clicking, sharing, and dropping it in your group chats, I'm just getting started.
New: Behind the viral launch videos and attention-grabbing headlines of Graham Platner, Dan Osborn, Abdul el-Sayed, and Nathan Sage sits Fight Agency, a group of strategists betting that this is a moment in which they can reshape their party’s future.
www.chaoticera.news/p/can-populi...
“The account has just been sitting dormant…the boom and bust of (political campaigns) standing these accounts up during the election cycle, putting all the work into building audience, and then just leaving—that process has to be reevaluated.”
www.chaoticera.news/p/behind-the...
This is a great plan you genuinely love to see it.
🚨 NEW: I spoke to the team behind "Headquarters," a new project that will rebrand Kamala Harris' viral social media accounts in order to promote progressive content ahead of the midterms.
www.chaoticera.news/p/behind-the...
New: People actually watch Don Lemon! And they call themselves "Lemon Heads." 🍋
www.chaoticera.news/p/the-rise-o...
New: People actually watch Don Lemon! And they call themselves "Lemon Heads." 🍋
www.chaoticera.news/p/the-rise-o...
Basically the entire MAGA media ecosystem is encouraging Trump to take over Greenland, and some of the biggest are cheerleading the end of NATO.
Here's a quick roundup:
www.chaoticera.news/p/top-conser...
Basically the entire MAGA media ecosystem is encouraging Trump to take over Greenland, and some of the biggest are cheerleading the end of NATO.
Here's a quick roundup:
www.chaoticera.news/p/top-conser...
👀 @captmarkkelly.bsky.social has seen a surge in growth for his social media accounts as Pete Hegseth investigates him in an act of political retribution.
Over 1.1 million new followers added since November 👇
As Democrats try to make sense of a powerful right-wing media ecosystem, some progressives have turned to a creative solution: a book club to listen to conservative podcasts and YouTube shows 👇
www.chaoticera.news/p/meet-liber...
Outstanding data, a lot of dem aligned operatives are in complete denial about this stuff and how effective it is
Just imagine if rather than flushing a billion dollars down the toilet every four years on ineffectual TV ads in Pennsylvania, Democratic donors put that money into creating a durable information infrastructure the way Republicans have
From @kylewilsontharp.bsky.social:
New IRS filings made available in December show that during the 2024 calendar year, the nonprofit affiliates of 18 conservative media organizations received $260.2 million in contributions from major donors and foundations.
www.chaoticera.news/p/nonprofit-...
NEW: In 2024, right-wing donors gave over $260 million in tax-deductible contributions to nonprofit conservative media outlets.
Recipients included orgs running "pink slime" sites and fake news pages on Facebook.
Link to report in reply below 👇
Congrats squad!
The most-viewed right-leaning personality on YouTube this year wasn’t Tucker Carlson, Ben Shapiro, or Candace Owens; it was a guy named Zack Hoyt.
More insights in my year-end YouTube roundup
www.chaoticera.news/p/new-data-t...
Both parties’ electoral coalitions consume their news and information in 1,000 different places and have to be reached in 1,000 different ways.
Read my end-of-year interview with @theguardian.com on this ~chaotic~ political era:
www.theguardian.com/us-news/2025...
