My next analysis will be the Krafton's "InZOI". Hit the follow button to get notified when it's released!
03.04.2025 23:31
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My next analysis will be the Krafton's "InZOI". Hit the follow button to get notified when it's released!
Ubisoft heavily used its Creator Program, giving out early access/keys. A coordinated content wave hit Mar 18 (2 days pre-launch).
# of creators:
🟣 Twitch: 689
🔴 YouTube: 178
⚫ TikTok: 105
(~10% conversion from their 9k+ program members)
Assassin's Creed Shadows generated 179.4 million views across all platforms. YouTube was a huge chunk of this despite not having that many sponsored creators.
Ubisoft made a deliberate efforts to include female streamers, with a % share significantly higher than industry averages, likely to align with the game's female protagonist.
As usual Twitch delivers less impressions, but more engagement. TikTok delivers high impressions, low engagement.
Despite YouTube videos and TikTok generating the lion's share of views, Twitch received over half the total budget.
Ubisoft hired HasanAbi as their champion at a whopping $76k, followed by a few creators from central and south america.
I spent 12 hours analyzing how Ubisoft spent $2.1 million dollars on influencers for Assassin's Creed Shadows.
You will get:
- a breakdown of marketing activations
- budget distribution by platform
- a full list of creators hired
Keep reading...