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Richard-Lee Read

@richard-leeread

โ˜•-fueled Advertising Ops & Media Trends ๐Ÿ‘จโ€๐Ÿ’ป Into Tech/Ads/Data/Cool Stuff ๐Ÿค“ Nightlife ๐ŸŒƒ ๐Ÿธ DJ'ing ๐ŸŽง Running๐Ÿƒ Gaming ๐ŸŽฎ Motorsport Fan ๐Ÿ Views All Mine ๐Ÿ“London

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10.10.2023
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Latest posts by Richard-Lee Read @richard-leeread

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A New Chapter for Bluesky - Bluesky After several intense and incredible years building Bluesky from the ground up, I've decided to step back as CEO and transition to a new role as Bluesky's Chief Innovation Officer.

I really want Bluesky to succeed & capture the 'old days' of Twitter, so seeing this announcement from them that Jay Graber is stepping down as well as her mentioning they need a "seasoned operator focused on scaling & execution", I do see as a positive thing for now
bsky.social/about/blog/0...

10.03.2026 13:37 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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๐ŸŽฎ Completed Resident Evil Requiem this evening & absolutely loved it. Really fun, absorbing, high-quality & challenging with wide variety of gameplay & tons of fan service too. Capcom's RE Engine is one the best engines & looks fantastic. Looking forward to replaying this again! #RE9 #ResidentEvil

08.03.2026 20:49 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

The new direction for F1 is proving to be entertaining with some great racing/strategy involved in this first Race, Mercedes vs. Ferrari look to be the main fight. But it's disheartening watching/hearing these cars actively slow down at the end of long, fast sections of the track... #F1 #AusGP

08.03.2026 05:35 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Womenโ€™s rights donโ€™t look good through Meta glasses

07.03.2026 12:13 ๐Ÿ‘ 101 ๐Ÿ” 80 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 8
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My LinkedIn feed nowadays is just all about AI - both from sponsored posts, others, or from LinkedIn itself *sigh*

06.03.2026 10:46 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
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Evernote is one of my most-used Apps but getting told it's increasing by ยฃ6 per month, and now stuffed with AI features I never asked for, is really making me reconsider now.

Any other similar Apps that similar/simpler that work cross-device ...?

05.03.2026 11:43 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Not sure who on here watches 'Industry' on here but the final episode of the season was probably one of the most uncomfortable & unnerving episodes of a show I've watched in a while, need to talk to someone about it! Still an amazing series, even if it gets more unhinged #Industry #HBOIndustry

03.03.2026 08:42 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Mail on Sunday front page, with the headline "FOREIGN-BORN VOTERS STOLE BY-ELECTION BLASTS FARAGE"

Mail on Sunday front page, with the headline "FOREIGN-BORN VOTERS STOLE BY-ELECTION BLASTS FARAGE"

Today's Mail on Sunday is going full-on MAGA with a claim that "foreign-born voters" stole the Gorton and Denton by-election...

With advertising from Staysure, Trailfinders, Sky, British Gas, Boots, P&O, Great Western Railway, Tesco, Holland&Barrett, Gtech, Artemis, Cruise Club, Avalon, Insure&Go

01.03.2026 10:44 ๐Ÿ‘ 203 ๐Ÿ” 87 ๐Ÿ’ฌ 14 ๐Ÿ“Œ 11
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A bit of a sore head today after a few good Guinness' at The Devonshire in Soho. Definitely one of the best in London. Nice beermat to add to my collection too!

28.02.2026 12:34 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Quite an incredible, and genuine, winning speech

27.02.2026 08:07 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Really loving the Ads by Sky Sports promoting the new F1 season, lots of different variations of these great in-your-face creative. Legit excited for it (at least for me!) ๐ŸŽ๏ธ๐Ÿ˜ #F1 #SkyF1

25.02.2026 22:43 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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What Winter #Sport captured the most attention at the Olympics? Ice Hockey ๐Ÿ’ & double US gold ๐Ÿฅ‡๐Ÿฅ‡.

Airgo's #ShareofSearch data from the US during the games shows increased interest across a variety of sports, from Curling and Skiing to Ice Skating and Snowboarding. However, hockey came out on top.

24.02.2026 05:06 ๐Ÿ‘ 0 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Watched 'Dirty Business' earlier - quite a riveting docu-drama on river pollution in the UK, a great Channel 4 production - then followed by another great episode of #Industry on BBC. Whoever said appointment-to-view TV is dead?

23.02.2026 23:31 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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The political effects of Xโ€™s feed algorithm - Nature Among users initially on a chronological feed, 7 weeks of exposure to Xโ€™s algorithmic feed in 2023 shifted political attitudes and account-following behaviour in a more conservative direction compared...

Brainwashing, 2026 edition. This paper shows how X's algorithmic feed shifts people's views rightwards. It's a sophisticated, highly effective form of reorientation. And it is utterly chilling.
If you're still on that platform, unhook yourself now.
www.nature.com/articles/s41...

23.02.2026 07:42 ๐Ÿ‘ 2605 ๐Ÿ” 1572 ๐Ÿ’ฌ 82 ๐Ÿ“Œ 136

It's 2026 and it still frustrates me that there are ticketing websites that are not fully mobile-optimised, or just don't work/function properly without using Google Chrome

22.02.2026 14:06 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

two things are simultaneously true:
The U.K., and London particularly, have incredibly diverse and good and complex food scenes with an amazing variety of offerings

And

not Mexican food tho

21.02.2026 13:03 ๐Ÿ‘ 609 ๐Ÿ” 30 ๐Ÿ’ฌ 70 ๐Ÿ“Œ 21
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Went to a colleague's 50th Birthday last night at probably the best Italian restaurant I have been to in ages - Ziani, in Chelsea - some of the best Spaghetti & Lasagna I've ever had & such a fantastic vibe - highly recommended! ๐Ÿ๐Ÿ˜ #FoodSky #London

21.02.2026 11:38 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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I know a lot of people are looking for industry analysis during these chaotic times, so hereโ€™s what Iโ€™ve got

20.02.2026 22:29 ๐Ÿ‘ 2165 ๐Ÿ” 165 ๐Ÿ’ฌ 78 ๐Ÿ“Œ 11

Wow, quite a loss considering he was the 'face' of Xbox, rightly or wrongly

20.02.2026 22:52 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Former Prince Andrew Breaks a 379-Year Streak The arrest of a disgraced royal could change the monarchy as we know it.

There goes the British royal familyโ€™s 379-year streak of not having anyoneย in handcuffs

19.02.2026 22:45 ๐Ÿ‘ 8 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

People seem to love the Polymarket - Substack partnership!

19.02.2026 16:52 ๐Ÿ‘ 2 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

I was out around Carnaby Street the other night and there was a few of them wondering around with cameras, mini mics and all very, very loud - speaking to very drunk people, while filming them. Definitely wouldn't have been the case a number of years ago!

19.02.2026 15:39 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Victoria Derbyshire allowing Zia Yusuf to tie himself in absolute knots by asking him simple questions about Reform policy.

A masterclass in quality journalism.

17.02.2026 23:11 ๐Ÿ‘ 1356 ๐Ÿ” 382 ๐Ÿ’ฌ 102 ๐Ÿ“Œ 19

โ€œI have 30k to make a fully AI film, whatโ€™s the plan?โ€ is such an insane sentence.

17.02.2026 20:13 ๐Ÿ‘ 14 ๐Ÿ” 3 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0
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Channel 4's new subtitles rule: A CMO playbook | Clearcast blog A guide for busy CMOs to understand how to prepare their brand for Channel 4's upcoming subtitles rule - budgets, timelines and next steps.

Channel 4 in the UK mandating that all TV Ads require closed-captions from March is such a good, important move ๐Ÿ‘ "This ensures that our advertising is inclusive of the Deaf & hard of hearing communities, as well as viewers who benefit from enhanced accessibility.'
clearcast.co.uk/news-and-blo...

17.02.2026 14:03 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Meta Is Wrong to Try to Sneak Into Privacy Intrusion Meta Platforms Inc. thinks weโ€™re too distracted for a proper debate on facial recognition in a civilized society. Itโ€™s imperative we prove the company wrong.

The โ€œI have nothing to hideโ€ argument on privacy is dead. And everything Meta says publicly about its invasive and abusable glasses is bullshit. Great column from @davelee.me for @opinion.bloomberg.com

www.bloomberg.com/opinion/arti...

16.02.2026 19:04 ๐Ÿ‘ 23 ๐Ÿ” 7 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Took part in the London Winter Run this morning that Cancer Research UK organise at Trafalgar Square - some of the worst possible weather to do it in with rain, wind & cold, but got a nice Medal & a snap with a Polar Bear! Always so moving seeing people doing it for a good cause #WinterRun #RunSky

15.02.2026 14:40 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

People may not realize how rare it is for the UK to win gold at the Winter Olympics.

Like, two in the same WO has NEVER happened in our history.

13.02.2026 21:25 ๐Ÿ‘ 119 ๐Ÿ” 25 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0
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The one good thing we have in the UK when it comes to Finance Product Advertising is that the FCA ensure that relevant risk warnings are clearly mentioned - anything Crypto-related especially has a large clear disclaimer, giving consumers plenty of info on risk - regardless of quality of the Ad!

13.02.2026 10:49 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Attitude magazine. Zack with his arms crossed.

Attitude magazine. Zack with his arms crossed.

Absolutely honoured to be named @attitudemag.bsky.social trailblazer of the year in their #101 list.

As a gay man, I know it's a worrying time for our LGBTIQA+ community.

We are under attack.

When they come for one of us, they come for all of us. And we will stand together.

11.02.2026 17:50 ๐Ÿ‘ 1214 ๐Ÿ” 186 ๐Ÿ’ฌ 35 ๐Ÿ“Œ 14