@bespokeanalytica
🚀 Data-Driven Growth Marketing for Mid-Sized Brands 🔬 Custom Modelling to Optimize Your Customer Journey 📈 From 5-Figures to 6, One Funnel Step at a Time Need a consult? www.bespokeanalytica.com He/Him/Papi
My thoughts on high coverting PDP's. Focused on the pysch triggers around why customers actually pull the trigger.
Maximise your traffic with these techniques
#marketingsky
www.bespokeanalytica.com/single-post/...
Hi everyone. Been thinking about what is the true first step to driving profitability in the ecom space. Long story short, the first thing is figure out how to effectively stabilize CPA.
In comes my 6sigma background. My thoughts here #marketingsky #shopify www.bespokeanalytica.com/single-post/...
Hi everyone. Been thinking about what is the true first step to driving profitability in the ecom space. Long story short, the first thing is figure out how to effectively stabilize CPA.
In comes my 6sigma background. My thoughts here #marketingsky #shopify www.bespokeanalytica.com/single-post/...
We're picking up our Ad + Landing page series again along with some new content. Today we are looking at Maude,.Here are 3 ideas from Ad to LP:
- image frames product well, both visually and non-visually.
- LP helps with product discovery
- Ad has bold copy
Swipe to see more:
#marketingsky
Need an audit? see link in bio
We're picking up our Ad + Landing page series again along with some new content. Today we are looking at Maude,.Here are 3 ideas from Ad to LP:
- image frames product well, both visually and non-visually.
- LP helps with product discovery
- Ad has bold copy
Swipe to see more:
#marketingsky
#2 in a our AD+LP series is Allbirds. A lot of remember when All Birds burst on to the scene.
- Product in lifestyle imagery
- LP is the product
- Templated ads
See you Tuesday for more of the Ad+LP series or stick round for well intended puns.
#marketingsky #digitalmarketing
Mastering the customer journey is key to driving sustained growth. Here is an example from Cuts. Swipe to see how they used static ads and their landing page for a coherent customer journey
Really hoping the marketing edited copy isn't too far from the truth and we see this come through.
I did notice no real QC applications have been solved,. They seem confident they can build it.
Just when you thought the US was out for the count, US pops up with something TRULY new.
youtu.be/wSHmygPQukQ?... this could be the best Rug Pull of all time!
Quantum Computing doing a rug pull on AI tech bros, Science doing a rug pull on greater fool VC money.
It was known that QC could actually solve real problems, not the AI hype of maybe 1 day we will, just need more money.
Mastering the customer journey is key to driving sustained growth. Here is an example from Cuts. Swipe to see how they used static ads and their landing page for a coherent customer journey
Cayman Islands, Isle of Man those sort of places offer this. But only if you’re willing to fork out for lawyers & fees. Aimed at high net worth individuals. If that’s you, there’s options.
Collections pages can be a gold mine for driving performance. Here are 3 things we looked at to improve performance:
1 - Added models size and stage of pregnancy
2 - Added a quickview
3 - Highlighted the price as most products below $50
Swipe to see more ideas. Like for later ref
#Marketingsky
Hmmm, I can see drop shipping taking a hit (not a bad thing) but my clients are bringing in containers, so only the tarrifs are the concern.
The good news is the VC funded guys will definitely pull out.
With luck cpms go down.
Some inspo… 😏
Swipe to see ideas, like for later reference.
Collections pages can be a gold mine for driving performance. Here are 3 things we looked at to improve performance:
1 - Added models size and stage of pregnancy
2 - Added a quickview
3 - Highlighted the price as most products below $50
Swipe to see more ideas. Like for later ref
#Marketingsky
Haha! Same when I got the Arduino starter kit & book.
At the if the book exercises, I was like, let me dig up those iPhone plans. Can’t be that hard. 😂
For the Thursday post, #4 we look at Bird Dogs.
- Clean bold ad
- Ad focused on product
- LP is lifestyle
The journey is from a clean bold ad, focused on the product, to a fairly loud collection page leaning into lifestyle.
No copy in the ad, the creative does ALL the lifting
#marketingsky
Yep. I still use office & goodness is it obnoxious & useless.
Guess it tracks, if they were handed a tablet with YT as kids to keep them quiet. They simply stayed on the platform
Oh, the insta size drama. Unnecessary from meta
Ok, this is just funny!
But also, really? That’s a lot of effort for a portrait pic
There’s good in them comments, reviews and posts
Interesting. Using pymc after trying Robyn from Facebook.
Google tends to release these every so often but never really support them after. Lots of great models in the ether from Google
Same. Notes still on paper during a call. Often have to say I’m referring to my notebook.
I can write 4/5 words & later recall the whole conversation that lead to that 1 note.
Still doing the recording thing though.
See how Birddogs optimize the customer journey from ad to purchase. Follow for more ideas on driving profitable growth
For the Thursday post, #4 we look at Bird Dogs.
- Clean bold ad
- Ad focused on product
- LP is lifestyle
The journey is from a clean bold ad, focused on the product, to a fairly loud collection page leaning into lifestyle.
No copy in the ad, the creative does ALL the lifting
#marketingsky
#3 Is Boll and Branch.
Have to admit, before the analysis of 100's of ads+LP, I did not know them. I can safely say I do now!
Here's is Boll and Branch's customer journey for this ad. I like the newspaper style ad, It allows for more copy into the overall ad without going overboard.
#Marketingsky
Anecdotally, I think people are trying to use SM less, meaning there’s a drop in activity that doesn’t show up in the SM metrics like AMU.