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Mariachiara Marsella

@uale75

SEO Strategist & Digital Temporary Manager. www.mariachiaramarsella.it

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18.11.2024
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Latest posts by Mariachiara Marsella @uale75

La Link building nel 2026 ?
La Link building nel 2026 ? YouTube video by Search Foundry

#SEO e #linkbuilding basta con i report vintage๐Ÿซค
Ne abbiamo parlato, senza mezzi termini, in Search Foundry con un video di appena 15 minuti www.youtube.com/watch?v=knbX... @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social

02.03.2026 11:26 ๐Ÿ‘ 4 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Quando passeggi per la tua cittร  ...ed รจ subito #SEO ๐Ÿ˜per deformazione professionale! 5 errori di comunicazione tra sito e motori di ricerca + un prompt narrativo per "tradurre" la SEO a manager e imprenditori.

www.linkedin.com/posts/marsel...

24.02.2026 09:54 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
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#seo | Mariachiara Marsella #SEO e "crawl space": faceted navigation, parametri e altri disastri evitabili Pubblicato il ๐—ป๐˜‚๐—ผ๐˜ƒ๐—ผ ๐—ฝ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐—ฏ๐˜† ๐—š๐—ผ๐—ผ๐—ด๐—น๐—ฒ dove si parla di segnalazioni legate a problemi di crawling. Il risultato: filtri...

#SEO e "crawl space": faceted navigation, parametri e altri disastri evitabili. Il nuovo podcast by Google che consiglio vivamente di ascoltare/leggere (trascrizione).
Qui il mio riassunto www.linkedin.com/feed/update/...

04.02.2026 10:06 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

After reading an article, I canโ€™t help but think... it must be truly hard to be @johnmu.com
Everything he says becomes a post or an article, and sometimes people make him say things that he never actually said, or that he probably never even thought about.

So much solidarity to John!๐Ÿ˜

02.02.2026 15:05 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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#seo #piracyshield #cloudflare #agcom | Mariachiara Marsella Agcom, Cloudflare e Piracy Shield: un rischio sistemico anche per la #SEO Consiglio vivamente di ascoltare (qui https://lnkd.in/dkY2UvKr al 45ยฐ minuto) l'intervento di Stefano Quintarelli in merito a...

#PiracyShield #cloudflare un rischio sistemico (anche) per la #SEO
con @garethjax.bsky.social e @martinomosna.com @lucabove.bsky.social

www.linkedin.com/feed/update/...

20.01.2026 08:02 ๐Ÿ‘ 3 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1.bsky.social going through data.

Read: www.advancedwebranking.com/blog/google-...

15.01.2026 20:54 ๐Ÿ‘ 7 ๐Ÿ” 4 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Yes, ok... "discovered" but not indexed but anyway, Iโ€™m still curious about the date: does it reflect the creation time of the AI Mode share artifact itself, rather than anything related to Search?๐Ÿค”
Thanks

14.01.2026 16:32 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

@johnmu.com Iโ€™ll try again and re-share this ๐Ÿ˜Iโ€™m honestly very curious to understand the reason behind point 2...if there is one ๐Ÿค”

14.01.2026 15:28 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Anatomia SEO di un ecosistema digitale | Mariachiara Marsella Un framework #SEO per SERP che cambiano: le mie slide dallo speech al Search Tech Al Search Tech di dicembre ho portato uno speech intitolato "La vita segreta di una query: anatomia SEO di un ecosist...

#SEO framework for evolving SERPs: free slides from my Search Tech talk (Italian language, SEO is universal ๐Ÿ˜Š)
www.linkedin.com/posts/marsel...

14.01.2026 09:14 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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QR Code e SEO: quale rapporto? | Mariachiara Marsella Che rapporto ci puรฒ essere tra un qr code e la SEO? Partiamo da un esempio per ripensare la SEO del 2026 come strategia.

Il QR Code รจ uno dei primi tool utilizzati oer accedere online...ma certo, noi ficalizziamoci SOLO sull'AI ๐Ÿ˜
www.mariachiaramarsella.it/blog/qr-code...

13.01.2026 17:24 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
screenshot serp site:archive.google/

screenshot serp site:archive.google/

Google didnโ€™t delete some of its oldest pages. It redirected them to "archive. google", keeping content and layout intact.

Instead of forcing similar redirects, it created an archive: a good practice to keep in mind, even if, of course, it depends ๐Ÿ™‚

05.01.2026 09:13 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Write like blogging is alive.

"You know the formula. Post length: 1,500+ words. Three internal links. Strategic subheaders. Bonus infographic. (...) And letโ€™s be honestโ€”most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, itโ€™s living on borrowed time."

19.12.2025 08:47 ๐Ÿ‘ 27 ๐Ÿ” 8 ๐Ÿ’ฌ 6 ๐Ÿ“Œ 1
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Hi @johnmu.com
I noticed that the pages โ€œshare.google/aimode/โ€ have been indexed and that each page in this SERP contains a date.
2 questions:
1. Is it correct that these pages have been indexed?
2. Does the date correspond to the creation of the โ€œShareโ€ link generated by AI Mode?

Thank you!

29.12.2025 12:18 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 1
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CrUX Vis CrUX Vis is a tool by the Chrome team to help you explore the Chrome User Experience Report (CrUX) data with visualizations and helpful links to articles, for a particular web page or origin.

The new "Crux" by Google "CrUX Vis" is a major upgrade!
It finally shows historical Core Web Vitals data, making it easier to track changes!
โญโญโญโญโญ

cruxvis.withgoogle.com#/

02.12.2025 14:27 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Will there be a core update in December 2025? ๐Ÿ˜

โ€ฆlooking at the past, we might just find a little gift under the tree. www.linkedin.com/feed/update/...

01.12.2025 11:13 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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#seo #seo | Mariachiara Marsella I 3 fraintendimenti piรน pericolosi sui Core Web Vitals #SEO e dintorni Ci sono almeno 3 fraintendimenti โ€œrischiosiโ€ sui Core Web Vitals. E se questi guidano le decisioni, diventa facile peggiorare la...

I 3 fraintendimenti piรน comuni sui Core Web Vitals:

1. bounce rate
2. Impatto implementazioni
3. Tempistiche di rilevazione dati

Con @garethjax.bsky.social @martinomosna.com @lucabove.bsky.social @stefanogorgoni.com

www.linkedin.com/feed/update/...

28.11.2025 15:00 ๐Ÿ‘ 6 ๐Ÿ” 2 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Introducing the branded queries filter in Search Console ย |ย  Google Search Central Blog ย |ย  Google for Developers

Finalmente le query branded in Search Console, e la cosa "dice" molto. Basta una parola: brand!

developers.google.com/search/blog/...

20.11.2025 16:42 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
 CrUX dataset by Google

CrUX dataset by Google

#SEO isnโ€™t a sprint, itโ€™s a buffering icon.

Data updates slowly, quietly, and just when youโ€™ve stopped checking every day.

See Chromeโ€™s CrUX timeline: developer.chrome.com/docs/crux/me...

28.10.2025 15:23 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

๐Ÿ˜๐Ÿ˜๐Ÿ˜

22.10.2025 16:07 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Thanks! ๐Ÿ™‚ Anyway, is there a reason why this happened?

22.10.2025 14:38 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Yes, it is๐Ÿ™‚

22.10.2025 14:25 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
search console

search console

@johnmu.com
many websites (mine and those of my Italian colleagues) have experienced a complete interruption in crawl requests between October 14 and 15. However, thereโ€™s no mention of it in the dashboard.

Do you have any news that could help us understand whatโ€™s going on?

20.10.2025 19:14 ๐Ÿ‘ 3 ๐Ÿ” 1 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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Search Off the Record: SOTR099_transcript.pdf | Mariachiara Marsella #SEO paywall e contenuti privati: nuovo episodio Search Off the Record Pubblicato qualche giorno fa, ecco la trascrizione https://lnkd.in/d4zNqvyq della consueta chiacchierata "made in Google" tra M...

#SEO Paywall e contenuti privati, nuovo Search Off the Record by Google con spunti interessanti per chi fa SEO!
www.linkedin.com/feed/update/...

08.09.2025 12:52 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

The higher the urgency, and the stronger the push of new acronyms, the more likely they're just making spam and scamming.

14.08.2025 11:31 ๐Ÿ‘ 27 ๐Ÿ” 7 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 3
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Friarielli e #SEO: almeno 4 lezioni (amare) di un trend esplosivo. | Mariachiara Marsella Friarielli e #SEO: almeno 4 lezioni (amare) di un trend esplosivo. L'immagine che vedete รจ lโ€™export di Google Trends della ricerca "๐—ณ๐—ฟ๐—ถ๐—ฎ๐—ฟ๐—ถ๐—ฒ๐—น๐—น๐—ถ" (Italia). Un alimento con un andamento di ricerca stagi...

SEO lessons fromโ€ฆ โ€œfriarielliโ€ (Italy)

Sometimes, a spike in Google Trends isnโ€™t what it seems. How a single query can be complex, volatile, and misleading if you donโ€™t analyze context and search intent.

(In Italian, but you can easily auto-translate!)

www.linkedin.com/posts/marsel...

11.08.2025 13:38 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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#SEO wants ranking, sales wants revenue: the user gets a bunch of ads and no content | Mariachiara Marsella #SEO wants ranking, sales wants revenue: the user gets a bunch of ads and no content Hereโ€™s why ๐—ฆ๐—˜๐—ข ๐—ฎ๐—ป๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฐ๐—ผ๐—บ๐—บ๐—ฒ๐—ฟ๐—ฐ๐—ถ๐—ฎ๐—น ๐—ผ๐—ฟ ๐—ฎ๐—ฐ๐—ฐ๐—ผ๐˜‚๐—ป๐˜ ๐˜๐—ฒ๐—ฎ๐—บ should work together when creating ๐—ฝ๐—ฎ๐—ด๐—ฒ ๐˜๐—ฒ๐—บ๐—ฝ๐—น๐—ฎ๐˜๐—ฒ๐˜€: to avoid pena...

SEO wants ranking. Sales wants revenue. The user? Just gets a bunch of ads and no real content.
To every SEO and every Sales pro out there: start collaborating โ€” not occasionally, but always.๐Ÿซฑ๐Ÿซฒ

www.linkedin.com/feed/update/...

08.08.2025 13:57 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Micro-brand emergenti: come diventare una fonte in ecosistemi dominati dai big - SISTRIX Paradossalmente, reputo che oggi, nonostante gli allarmismi generati dalla vistosa presenza dellโ€™AI in tutti i settori, i piccoli brand abbiano piรน opportunitร  online rispetto a qualche anno fa. รˆ ciรฒ...

How can emerging brands become trusted sources in markets ruled by big players? This piece shares strategies for gaining visibility and credibility.
www.sistrix.it/blog/micro-b...
The article is in Italian โ€” but hey, that's what translation tools are for ... or you could just learn Italian๐Ÿ˜

25.07.2025 07:09 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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8 punti fermi sull'evoluzione della #SEO
www.linkedin.com/posts/marsel...

17.07.2025 09:15 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

@johnmu.com Hi ๐Ÿ˜Š
Does Google let user-based "trust" signals fade if visitors stop returning to a site? Roughly how long of zero visits before it dips (ballpark is fine), and how fast can trust bounce back once users return? Thanks!

03.07.2025 13:58 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Contenuti che valgono una citazione: la "nuova" misura dell'autorevolezza online | Mariachiara Marsella Contenuti che valgono una citazione: la "nuova" misura dell'autorevolezza online Negli ultimi anni si รจ imposto alla #SEO un salto evolutivo che va oltre la link building come la conosc...

Se puรฒ essere"citabile" vale la pena pubblicarlo, altrimenti anche no.
www.linkedin.com/posts/marsel... #SEO & Dintorni

27.06.2025 12:01 ๐Ÿ‘ 0 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0