Anna Rice

Smart brands will start to diversify their PR strategies now to eke out remaining value of SEO while they can, while laying the foundation for the future.

👉 Press coverage from outlets that don't block ChatGPT and other AI crawlers (to ensure your brand is considered in responses from AI agents)
👉 Niche industry newsletters
👉 At industry conferences and events
👉 Bylines and paid articles in respected industry trade publications

👉 In the feed on social channels (asking people to click to get info = losing 99% of the potential audience)
👉 Via influencers whom your target audience already follows
👉 Podcast interviews and sponsorships (many B2B podcasts offer vendor-sponsored interviews at low cost)

Most people aren't interested in consuming content on your website. It's time to prioritize providing valuable thought leadership content to decision makers directly, on the channels they're already spending time. Some ideas:

If your goal with B2B PR is driving traffic to your website, you might want to rethink that in 2025.

AI is quickly making traditional SEO obsolete - and using web traffic to measure the results of press and social media is no longer as useful (especially if you aren't doing e-commerce).

How AI Can Help Multi-Location Restaurants | Street Fight For MULO brands, having a crisis response plan isn’t enough. They need to be proactive in preventing a crisis, and AI equips them with the toolkit to do so.

AI can help restaurants like McDonald's stop future E. Coli outbreaks in their tracks. Customers often complain online about getting sick or witnessing food safety issues early on. Chatmeter CEO John Mazur writes more for StreetFight. #client streetfightmag.com/2024/11/21/h...

The soft-skills crisis: 1 in 4 execs wouldn't even think of hiring an entry-level Gen Z grad Even 40% of Gen Zers admitted there’s a huge gap between the soft skills they need for an entry-level job and what they have.

Is it time to rethink our system of workforce readiness? @fortune.com features insights from General Assembly research on entry-level workers. #client fortune.com/2024/11/19/s...

4 Signs You're Not Ready for a PR Agency Did you hire a PR agency..

4 signs you maybe shouldn't hire a PR agency just yet...

⭐ What’s something everyone is doing that you’re not? ⭐

This helpful prompt can help you tell a compelling story to the press about your company. More in my latest LinkedIn post ▶️ www.linkedin.com/posts/annari...