Two types of SaaS onboarding:
Type 1: "Please upload your logo (PNG, 500x500, under 2MB)"
Type 2: User types their email → logo, colors, fonts, and company info auto-populate instantly.
Type 1 loses 40% of signups at that step.
Type 2 uses Brand.dev.
Things people have built on Brand.dev that we never expected:
→ Auto-generated pitch decks that pull in prospect branding
→ Browser extensions that show brand data on LinkedIn profiles
→ Invoice systems that auto-theme per client
→ AI chatbots that match the customer's visual identity
const brand = await client.brand.retrieve({ domain: 'COMPANY.com' });
That's it.
You now have any company's logos, colors, fonts, description, industries, social links, and address.
No scraping. No maintenance. No begging designers for assets.
10 minutes to integrate. We timed it.
Stop building web scrapers to get company logos.
Stop maintaining Puppeteer scripts that break every 2 weeks.
Stop writing regex to parse transaction descriptions.
Stop asking users to manually upload brand assets.
There's an API. It costs less than the engineer-hours you're wasting.
A customer emailed us: "Our demo looked like their product for the first time. They signed the next day."
That's not a feature request fulfilled. That's a deal closed because software finally felt personal.
The bar for B2B software is on the floor. Personalization picks it up.
Pass us "AMZN MKTP US*2X7ABC" and we'll tell you it's Amazon, return their logo, colors, industry, and more.
Banks and fintechs use this to turn ugly transaction feeds into something users actually recognize.
One endpoint. Zero regex.
Your onboarding flow asks users to upload their logo manually in 2026.
We have an API for that.
We analyzed our API logs.
The average Brand.dev customer personalizes their software product's onboarding in 10 minutes of integration time.
The average company that builds this in-house spends 3-6 months.
10 minutes vs 6 months.
Pick your fighter.
One of our customers builds white-label analytics dashboards.
They used to have a 12-step branding guide for their clients.
Now, their clients just enter their domain.
Done.
Imagine a user signs up.
Before they can even blink, their dashboard, their chatbot, their reports, all perfectly matched to their brand.
Is your “personalized” onboarding just `Hello, {{first_name}}`?
You can do better.
Asking a new user to upload their company logo is the modern equivalent of asking them to fax you a document.
It’s time to move on.
What if your product adapted to the user, not the other way around?
That’s the future of software. And we’re building it, one API call at a time.
From a user’s perspective:
→ Generic platform = “I have to work to fit in here.”
→ Personalized platform = “This was built for me.”
Fun fact: A user is 50% more likely to complete onboarding if they see their own brand identity in the first 60 seconds.
Get this built in an afternoon with brand.dev
Your SaaS is leaking revenue if the onboarding feels generic.
Personalization isn’t a feature, it’s a requirement.
The best APIs disappear into your workflow.
One request to Brand.dev → instant brand assets.
No config. No scraping scripts. Just clean JSON.
Example dev flow:
GET /brand?domain=acme.com → { logo, palette, description, socialHandles }.
Integrate once, reap personalization forever. Try a sandbox call at brand.dev
Stop emailing “please upload your logo.” Our API auto-fetches brand assets so your UX feels native and conversion goes up. Build faster, personalize smarter. brand.dev
We make brand identity programmable.
Pass a domain, receive high-quality assets and metadata to personalize experiences across your product.
For devs who prefer APIs over manual uploads. brand.dev
Your product already collects a company’s domain, why stop there?
Turn that one field into logos, colors, descriptions, fonts, and more with a single API call.
Brand personalization shouldn’t take a designer → it should take milliseconds.
Ferndesk wanted onboarding that felt like it was handcrafted for every user.
Brand.dev made it happen in… 10 minutes.
Elegant TypeScript SDK → personalized onboarding shipped the same day.
Wild how much friction disappears with the right tools.
www.brand.dev/blog/ferndes...
Cold outbound that shows instead of tells?
Leadrax.io cracked it.
They drop a landing page where prospects see their logo on real, printed letters to real opportunities.
Brand.dev makes the branding automatic.
Unfair advantage unlocked. ⚡️
www.brand.dev/blog/leadrax...
Just dropped a new case study with docsbot.ai 🚀
They boosted activation dramatically after swapping their DIY branding scraper for Brand.dev.
Faster onboarding, instant “aha” moment, zero maintenance.
Wild what removing one tiny friction point can do.
www.brand.dev/blog/docsbot...
If your product pulls in data from multiple companies, it must look coherent.
Bad branding feels like a bug.
Brand.dev fixes that bug.
Someone DM’d us today saying “your API saved me 3 hours of digging through a 140-page brand guidelines PDF.”
Mission accomplished.
Fun fact: most companies don’t even know where their own logo files live.
Your app shouldn’t have that problem.
One domain → all brand assets. Simple.
Your users judge your product in 0.2 seconds.
Might as well make those 0.2 seconds on-brand.
That’s what Brand.dev is for.
Most onboarding funnels lose 15–30% of users at the “upload your logo” step.
That friction is optional.
Your app can auto-brand itself in ~300ms with one call to brand.dev
Stop asking users for assets you already have.
Brand data goes stale fast:
• Logos change every ~2–3 years
• Color palettes shift with rebrands
• Teams rarely update internal asset folders
Your product shouldn’t inherit that entropy.
Brand.dev gives you fresh, authoritative brand identity at request time.
