The latest Ipsos International Women’s Day Report, reveals a slim majority now think gender equality efforts have gone far enough. Further, the survey finds significant gaps remain on several issues, particularly between younger men and women. Take a look!
www.ipsos.com/en-us/intern...
Optimism plummeted in 2025: Only 59% of consumers remain optimistic about themselves and their families, and 45% about their communities. Hear more about the future of mobility based on insights from our annual Ipsos Global Trends report: The Uneasy Decade
www.ipsos.com/en-us/automo...
The 2026 Ipsos International Women's Day report reveals several contradictions, highlighting the gap that can exist between stated values and perceived social norms. Explore the numbers behind gender's unfinished business, and see how they differ in the US
www.ipsos.com/en-us/intern...
Ipsos' Janelle James explores how "average" design in products, communications, and systems are failing growth audiences first, vs making championing them as lead users a strategic advantage. Here's 3 failures and 3 ‘Breaking Bias’ fixes - take a look!
www.fastcompany.com/91495375/is-...
Ready to stop selling and start storytelling? Access Misfits Stories now and discover how to craft creative that not only earns attention but builds fandom and outperforms
www.ipsos.com/en-us/misfit...
Ever since GLP-1s rewrote the story on obesity as a disease that can be treated, we’ve been tracking sentiment around these medications and also obesity in general. Check out fresh insights from our tracker.
www.ipsos.com/en-us/americ...
Join us to hear why trusted data is the only foundation for sustainable AI implementation. In this session, we'll discuss moving past generic AI insights to find human truths that drive policy, protect reputation, and secure long-term enterprise value.
www.ipsos.com/en-us/human-...
While AI recommendations for credit cards, insurance planning, or stocks are seen as very or completely trustworthy - trust drops considerably for AI tools with access to financial accounts. Here’s what banking institutions & tech companies need to know.
www.ipsos.com/en-us/ipsos-...
In an era dominated by ad-skipping, multi-screening, and media fragmentation, the challenge for today’s marketer is no longer just “Who am I reaching?” but “Am I reaching them at all?" Revisit our on-demand KEYS webinar for tips and proven strategies.
www.ipsos.com/en-us/KEYSwe...
Whether you're navigating employee experience challenges, optimizing customer journeys, or simply keen to understand where the experience landscape is heading, this session offers valuable intelligence you can apply immediately. Join us on March 12!
www.ipsos.com/en-us/webina...
At Ipsos, we know that cultural response bias is an inevitable part of global research programs. However, its impact on the reliability of results comparison between markets can be mitigated. Here's how.
www.ipsos.com/en-us/when-d...
As the old adage goes: if you know, you know. And that’s why Ipsos and many of America’s biggest brands will be in Austin attending the biggest creative show in the country. Join us!
www.ipsos.com/en-us/sxsw-2...
Data from the February Reuters/Ipsos Core Political survey shows that Americans do not view one single issue as the main problem facing the country, instead, the data shows there is a fragmented landscape of problems facing the country.
www.ipsos.com/en-us/presid...
As AI reshapes the nature of work, a new Google/Ipsos survey of the American workforce outlines a path for organizations to close the AI skills gap and equip employees to thrive in an AI-driven economy. Access the detailed findings here!
www.ipsos.com/en-us/google...
89% of consumers have switched companies following a poor online experience, and 32% would abandon a brand they love after just one bad interaction. Here's how to unlock your brand's online potential and make every interaction count!
www.ipsos.com/en-us/unlock...
New data sees Americans over the age of 55 are far more likely than 18- to 34-year-olds to practice basic health maintenance👉 www.ipsos.com/en-us/older-...
Meanwhile, sizeable majorities of Americans are interested in supplements in just about every category👉 www.ipsos.com/en-us/americ...
The Patient Experience Survey from PhRMA/Ipsos finds that support for U.S. medical innovation is strong – but so are concerns about health insurance-related barriers and out-of-pocket costs for medicines.
www.ipsos.com/en-us/americ...
We're back! Throughout 2026, the Ipsos Public Affairs team returns with our regular updates to help you understand America at 250, and respond with confidence to questions from customers and key stakeholders. Join us on March 19!
www.ipsos.com/en-us/webina...
Since last year, more Americans want brands to take a stand on political issues (56% say they should remain neutral today, vs. 63% last year), according to new data from Ipsos.
www.ipsos.com/en-us/fewer-...
Americans also are not buying the benefits of tariffs
www.ipsos.com/en-us/americ...
In a world where AI assistants shape brand perception long before a human interaction, this session at The Quirk's Event in Dallas will unpack how to win in the new environment of generative engines and synthetic data without losing sight of real people. www.ipsos.com/en-us/quirks...
Here are five charts on how younger generations view the 2026 Olympics and what this tells us about American exceptionalism and the future of U.S. foreign policy
www.ipsos.com/en-us/2026-o...
💘 On the eve of #ValentinesDay, Ipsos takes a closer look at how people around the world feel about love, relationships, and intimacy. Get the full breakdown here to see the data by country, generation, and gender...
www.ipsos.com/en-us/strong...
Love is in the air… or is it? The Ipsos Consumer Tracker has the answers. Take a look 👇💝
www.ipsos.com/en-us/one-th...
MARCH 4: Join Ipsos' Jillian Rice as she moderates this ARF Creative Council’s panel discussion highlighting strategies for brands to align messaging with the spirit of major sporting events while protecting brand equity.
www.ipsos.com/en-us/arf-na...
Yes, the Seahawks won, but so did these ads...
📖 Read more about the 10 best Super Bowl ads of 2026.
📺 Watch the Ipsos Super Bowl Post-Game Show: Ads Edition for a breakdown of what worked, why it worked, and the lessons brands can take into the year ahead
www.ipsos.com/en-us/best-a...
Join us to hear more about Humanizing Research with AI. Hosted by WIRe Women in Research and featuring Ipsos’ Jacquie Matthews, you'll get practical tips on scaling empathy, turning data into compelling stories, and staying in tune with evolving audiences.
www.ipsos.com/en-us/wire-h...
As OpenAI starts turning to sponsored results, putting paid placement in ChatGPT responses, two in three Americans (63%) think ads will make them trust the results less while just one in three (36%) think it will simplify their shopping experiences.
www.ipsos.com/en-us/ai-ske...
Join us at this year’s Medallia Experience conference to hear more about activating #B2B #CX at scale to deliver tangible results [Maersk & Ipsos | Feb 12 | 11:15am]. Be on the lookout for our CX experts - they'll be at our booth to answer your questions!
www.ipsos.com/en-us/medall...
Listen in as Ipsos' Sandro Kaulartz, Ajay Bangia, April Jeffries, and Karin O’Neill join ESOMAR's Talking Insights podcast to highlight how identifying the opportunities of tomorrow are within the fringes of today.
www.ipsos.com/en-us/next-b...
Ipsos is delighted to be speaking at the 2026 Current Innovations in Probability-Based Household Internet Panel Research (CIPHER) Conference exploring how AI can enhance panel design, data quality, respondent engagement, and ethical governance.
www.ipsos.com/en-us/cipher...
