Today Kevin Indig releases data on how users interact with AIO and I spoke to him last week about this for a special edition of IMHO.
“Just because users don’t click doesn’t mean visibility in AIO is meaningless, it still shapes decisions.” Kevin Indig, IMHO
Link to video below 👇
Where are Organic Search Clicks Going in Top Product Verticals? 👀
I’m analyzing the evolution of top sites getting organic search clicks in the last year from the top 10K searches across 15 product verticals … here are a few clear trends, thanks to the 🔥 data from Similarweb:
…
Looker Studio changes to builder mode 😂 #lookerstudio #data
Llegan las anotaciones a GA4
Panel de administración de las anotaciones en GA4
Una anotación en GA4
🆕 GA4 - Anotaciones 🥳
Llegan las anotaciones a GA4.
Podremos elegir entre 6 colores para categorizarlas y se mostrarán en los informes siempre que coincidan con la fecha seleccionada.
Se podrán crear vía API. Puntazo 🍻
⚠️ El límite por propiedad 1000 anotaciones.
How to Find Internal Linking Opportunities Using Screaming Frog’s N-gram Analysis - gofishdigital.com/blog/n-gram-...
⚠️ Google March 2025 Core Update has started rolling out. Good luck, everyone! 🫡
Google dashboard: status.search.google.com/incidents/zp...
📣 Blog post that clarifies Google Tag Manager's upcoming April 10th update 📣
In this article, I'll explain what Google will actually do on April 10th in containers that run Ads and Floodlight events.
The change isn't as dramatic as many feared.
www.simoahava.com/analytics/cl...
#measure
Little tip - You can compare crawls of staging to a live website by using 'URL Mapping' in crawl comparison.
Equivalent URLs are then compared against each other to identify changes and issues between the crawls.
(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)
New study shows AI search engines get it wrong, way too often, and even make up citations and links too often - this is a real problem - plus more www.seroundtable.com/ai-search-en...
#ai #search
An infographic titled "When caching goes wrong" illustrates an incorrect caching behavior in a server. First scenario: A user requests a non-existent URL. The server responds with "404! Doesn’t exist, friend!" The server mistakenly caches this response. Second scenario: The same user requests the same URL again. The server now incorrectly responds with "200! I have a cached copy of that page" instead of another 404. The server serves a cached page that says "404 Not Found," misleadingly implying the page exists when it doesn't. This diagram humorously highlights a caching issue where a server incorrectly caches and serves "404 Not Found" pages as valid responses.
Third time I have encountered a site that caches requests to 404 pages, then on the next request to the same URL returns a 200 and serves the cached error page 😂
@sitebulb.com being cool and adding in a double-404-check thing to catch these!
Make Google Tag Manager 1st Party by auto-updating your container on your website
github.com/juliencoquet...
2015: Traffic was our primary marketing KPI.
2025: Traffic is a vanity metric.
How we measure marketing has to change because how platforms hoard vs. send out traffic has changed. IMO, this is the new path 👇
Googlebot Slowdown Alert! 🚨 Many websites are experiencing massive server response times for Googlebot (up to 9000ms ☠️), causing crawl activity to drop. The likely reason? Google updated their IP addresses for crawling on Feb 4th 2025, but a few CDNs haven't caught up yet. 👇🏼
El Kit Digital ha creado un ecosistema de falsos avances digitales. Lo barato (o gratis) puede salir muy caro.
www.linkedin.com/posts/ausias...
I spent a day with Operator from OpenAI on 3 tasks, here is what I learned, 2025 is NOT the year this takes off, but in 2 years I could see this and Project Mariner being pretty robust
www.seerinteractive.com/insights/see...
NEW 5-Minute Whiteboard: sparktoro.com/blog/unpopul...
Call me crazy.
Say I'm stuck in the past.
Scoff all you want.
But, I'm convinced that once the C-suites, & marketing leaders of the world wake up to what's going on, the biggest organic channel of the next decade is gonna be... PR.
Ecommerce SEO Tip: Always analyze your product and category pages with JavaScript turned off.
You'll easily spot content that's JS-dependent:
Google Ads makes an update to not show ads that have a bad navigational user experience www.seroundtable.com/google-ads-q...
#googleads #ppc #ads #google
There's something only great marketers do. But there's no agreed-upon standard for doing it.
It's audience research.
And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.
In this long overdue guide…
Terrific new link data vs Google SERPs via Patrick Stox
Links are still important for SEO—VERY important—but the correlation is weaker compared to the past
'Google Says “Links Matter Less”—We Looked at 1,000,000 SERPs to See if It’s True'
ahrefs.com/blog/links-m... 1/2 🧵
Traffic goes down.
C-suite panics.
Managers lose their cool.
"WTF are you marketers doing?!"
"Our jobs."
Because marketing in 2025 isn't about getting clicks. It's about influencing the right people in the right places.
Our new reality: sparktoro.com/blog/traffic...
Take Google Shopping seriously for SEO in 2025 ✅
If you work in e-commerce, I recommend familiarising yourself with this list of (suggested) ranking factors and adding to your mental model of how to get the most out of this increasingly important part of the SERP mix
Huge news for Whitespark! For years, @miriamellis.bsky.social has been publishing her quarterly roundup on Moz, but it is now being published on Whitespark!
Her Q4 2024 Local Search Roundup is live, featuring 19 must-know local search developments.
whitespark.ca/blog/19-loca...
Nothing can stop us now...
Your business is unique, so should be your GA4 setup!
Default settings = missed insights. Custom Default Channel Grouping for: Clearer channel performance & Accurate attribution.
Matomo might offer even more transparency... 🤔
Adapt your data, don’t leave it to chance! 🔍✨
Remarketing tip: Leverage Navboost signals with Chrome-specific audiences in Google Ads to maximize visibility exposure:
1️⃣ Segment with GA.
2️⃣ Tailor DSAs & responsive ads.
4️⃣ Diversify traffic sources (e.g., Bing Ads, Meta) to prepare for potential changes in Google’s ecosystem.
