From October, the TTPA means most advertising platforms are banning "political ads" in EU.
HOWEVER as far as I can tell, only Meta takes this to include "social" ads. Google & Microsoft are only banning election/legislation specific ads, not "social isses".
Is this how we're all interpreting it?
We made a tool to help charities plan smarter with #MetaAds, and we want you to have it. It’s a free forecasting template that uses your own data to build realistic expectations, align teams, and reduce pressure on planners.
We use it ourselves. Now we’re sharing it. Comment “Meta” to get a copy
An image with text reading The Ultimate Guide to Marketing your Charity, Thursday 12 June 2025. There is an image of Phil Aiston and Kayley Dempsey, labelled with their names.
Next week I'm speaking at the Directory of Social Change Ultimate Guide to Marketing your Charity. Me & @philaiston.bsky.social will be talking the hot topic "Doing more with less" - Sign up here and come join us. www.dsc.org.uk/event/the-ul...
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
Concerns over #Meta ...what else is out there that #charities can turn to for their digital footprint?
@philaiston.bsky.social, Director of Digital Marketing at #manifesto, offers expert insight.
🎧 Listen now: pod.fo/e/2bd32d
#DigitalMarketing #CharityComms #AI #Google #PMax #TheCharityShow
A fluffy brown and white cat sits on a desk facing directly into a podcasting microphone whilst looking into the camera
Caption competition:
TLDR; if trends continue, your nonprofit can expect Meta ad costs to inc. 14%+ in 2025, which means your campaigns have to perform 14%+ better just to stay standing-still. A CRO project could get you back on the front-foot.
manifesto.co.uk/thinking/met...
#CharityMarketing #DigitalMarketing
What to do about it?
💡 Crisis plans: Set clear protocols.
🤝 Build networks: Don’t go it alone.
📱 Diversify: Explore TikTok & others.
📋 Policies: Review, monitor and educate teams.
🗣️ Advocate: Push for better regulations.
Collaboration is key—Meta won’t help, but we can help each other.
For nonprofits, this potentially means:
1️⃣ Harder / more time-intensive community management which pulls in more stakeholders.
2️⃣ A growth in harmful content and unchecked challenges to your mission.
3️⃣ Strained resources—time, money, and expertise will be stretched thin.
Zuck’s own words: “We’re going to catch less bad stuff.” Extrapolated over 3.3bn users, that’s a staggering admission. Harmful content will slip through the cracks at an unprecedented scale. Charities, brace yourselves for misinformation storms like never before.
Meta plans to push more “political content” based on personalised signals—hello, echo chambers! Add AI-generated nonsense, and it’s a recipe for unchecked misinformation. Who fact-checks the fact-checkers in a closed loop? Spoiler: no one
Recent policy changes allow offensive language toward women and LGBTQ+ individuals. Combine this with weaker moderation & you have platforms primed for hate speech. For charities working with vulnerable audiences, the risks are big: alienated communities & eroded trust.
Meta says this avoids “censorship,” but let’s call it what it is: spin. Moderation is expensive, & community notes are cheaper. The cost? Users like you & me now have to call out harmful info. Remember the millions of false COVID posts Meta removed? That’s now on the public to police...for free. 😬
Meta’s replacing fact-checkers with “community notes,” shifting moderation to users. It’s a political cop-out to avoid taking responsibility for the disinformation their platforms spread. Charities will bear the brunt of this shift—more hate, less trust, and bigger resource burdens. 🧵
remember when Meta didn't let employees internally talk about abortion after the dobbs ruling
Managed to grab a selfie ✌🏻
A raven standing on the middle drawbridge of The Tower of London
Greeted by a Tower of London celebrity on my way to talk at the ALVA Heads of Marketing event this morning. Coincidentally about CRO...crow....get it?
I'm going to write a novel about a serial killer who writes detailed public accounts of his murders online, but they're all in recipe pre-ambles so no one ever notices... I'll call it "The 'Jump-to-Recipe' Strangler"
Worryingly, Meta are making noises about restricting ad accounts of 'health' orgs, most notably that they "may" restrict all Standard & Custom Event tracking inc. CAPI
www.facebook.com/business/hel...
Average Time Spent on Social Media in 2023, influencity.com/resources/st...
TikTok Usage Frequency by Age Group, www.sellcell.com/blog/how-man...
TikTok - Age Demographics for UK, www.socialinsider.io/social-media...
"The UK is the 12th largest country in terms of number of TikTok users, as it has 23.38 million, over a third of its 68.85 million 18 population"
Charity donors are on TikTok:
- Over 1/3 of the UK have a TikTok account
- Almost 5m accounts belong to people 45+
- This age group use TikTok nearly as much as younger groups
- TikTok has the highest avg. daily usage time of any social app
🔗 sources in thread
#TikTokMarketing #CharityMarketing
This is the exact moment where my life peaked...
(if my wife sees this, rest assured our wedding was a close 2nd)
I recently saw a (very expensive) media plan that had been given to a charity with a key audience insight of: "4% of your audience would choose Emma Thompson to play them in a movie..."
How do you action that insight? 😳 and also....4%...so what?!?
(I do love Emma Thompson though)
Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼
www.linkedin.com/pulse/from-a...
...not unlike most Client Services people I know during December 😉
A print (or plate) of five bohemian waxwings
The (aptly named) bohemian waxwing gorges on so many fermented rowan berries in winter that it gets a tipsy and is unable to fly or even walk in a straight line
Would love an add if I've not missed a cut off? Please and thank you 🙂🙏🏻
@kayleydempsey.bsky.social would be a fab addition!
