Trona Freeman

Taking photos of wildflowers, especially teeny little ones is one of my favourite things #wildflowerhour

Two white baby goats standing on stairs in a farm

Close up of baby goat

Young boy holding baby goat

Big fan of goats 🐐

Two white baby goats standing on stairs in a farm

Close up of baby goat

Young boy holding baby goat

Big fan of goats 🐐

White ermine moth on a white wall

I too saw a white ermine moth, so beautiful

Black moth with red dots on purple flower

And every year there’s lots of these burnet moths near me

White ermine moth on a white wall

I too saw a white ermine moth, so beautiful

Revealed: How Substack makes money from hosting Nazi newsletters Exclusive: Site takes a cut of subscriptions to content that promotes far-right ideology, white supremacy and antisemitism The global publishing platform Substack is generating revenue from newsletters that promote virulent Nazi ideology, white supremacy and antisemitism, a Guardian investigation has found. The platform, which says it has about 50 million users worldwide, allows members of the public to self-publish articles and charge for premium content. Substack takes about 10% of the revenue the newsletters make. About 5 million people pay for access to newsletters on its platform. Continue reading...

Revealed: How Substack makes money from hosting Nazi newsletters

Black and white cat sleeping on a bed

Ginger cat snuggling on blanket

This is Oscar and Mittens (he’s just a regular visitor to our home) #caturday

Claude Cahun’s Survival Guide for the Ages A new translation of the French artist’s 1930 memoir is a kaleidoscopic collection of dialogues, sketches, and Blakean proverbs.

In our present age, when we seem forced to repeat the horrors of last century, it feels improbable that a survival kit should reach us in the form of modernism itself. Yet Claude Cahun’s “Cancelled Confessions (Or Disavowals),” first published in 1930, offers a counter-arsenal of dreams.

Search intent → Both use AI to match intent, from discovery to action.

Header tags → H1s & H2s matter on both (think Pinterest boards + profiles just like site structure & SEO). 4/4

Crawlers → Googlebot + Pinterestbot index your content.

Metadata → Meta titles/descriptions = Pin titles/descriptions (Pinterest will even pullfrom metadata now).

Trends tools → Both platforms give insight into what’s rising. 3/4


Visual search → Pinterest has Pinterest Lens. Google has… Google Lens (ahem).

Rich results → Schema markup on Google = Rich Pins on Pinterest.

Related searches → Google has “People Also Ask / People Also Search.” Pinterest has related Pins, search bubbles, guided search. 2/4

Pinterest isn’t “just another social media app.” It’s much more like Google than people realise.

Here’s a few reasons they’re incredibly similar:

Search engines → keywords are at the core of both. Pinterest is visual-first, but the words you use matter. 1/4 #pinterest #seo

It really is exhausting

I'm optimising a Pinterest profile for a new client.

A pin that Pinterest suggests for a new board links to a post from 2008!

See what I mean about Pinterest driving long term traffic? #pinterest

Post a movie from the year you were born

Nice one

Using keywords in these places will help Pinterest understand your content & also help to connect you with your audience.

That means more views, engagement & traffic to your site! Woo!

Grab your free guide to get you started & growing on Pinterest. services.ayelined.com/free-pintere...

One of the main ways Pinterest understands what a pin is that it ‘looks’ at the text across your profile from your bio, boards, & pins. (Pinterest also look at where the pins link to, scanning the text & images for context about the content).

Pinterest is a search engine & it needs to understand what you do, who you’re for & where to share your pins to. Here are some of my quick tips to get you started & growing your business with Pinterest … #pinterest

Yes! Pinterest is an amazing marketing platform, often overlooked.

If you are considering it for your marketing think of it as a visual search engine. It’s much more like Google than a social media platform. SEO is super important for a successful Pinterest strategy

Absolutely! It can also be an amazing platform for a wide range of businesses. Gen Z love it too

Pinterest is seriously undervalued. I do think Pinterest could be better at promoting how valuable it can be for businesses though!

Hello! I thought I’d reintroduce myself afresh for 2025!

I’m Trona, & I help small businesses get visible & grow online using SEO, Pinterest & content marketing. I’ve been doing this for 6 years now but have been in the online space forever (my Yahoo email is almost 30 years old!).

I got some of the St Pierre ones from Tesco. My son refused to try them & now they’re all he wants 😄

We got a load of stuff for my son (he has dairy & egg allergy) & the croissants have been a huge success

Scotland looking very pretty (& very cold)

Same here, I have no concept of time anymore

Thank you, and you too!