@talkerresearch
"Stats that speak." Talker Research is an online research company, conducting custom surveys and opinion polls for brands, agencies and media organizations. 👩🏽💻 talkerresearch.com 📧 hello@talkerresearch.com 📰 media@talkerresearch.com
Is the age of “surveillance pricing” upon us?
In our latest poll, 62% of respondents said they are either somewhat or very concerned about the prospect of having personalized pricing based on factors like their browsing habits, location or other data points.
More here: buff.ly/Txy7JRQ
Americans have rated 2025 a 5 out of 10.
▪️ Worse than 2024 which was ranked 6.1 out of 10 overall last year
▪️ In our new poll, 25% voted 2025 a poor 12 months with scores of 1, 2 or 3 out of 10
▪️ 21% voted 8, 9 or 10
▪️ Gen X rated 2025 the lowest of any generation
🔎 More here: buff.ly/vHHUJzF
In our recent poll,
😳 16% of people in relationships admitted there’s someone in their life they’d actually leave their current partner for — if that person showed romantic interest.
🙋♂️ And men are more likely to say this than women (19% of men vs. 12% of women.)
🔥 More here: buff.ly/VN4mIRn
Our new survey reveals how Americans spend the #deadzone week between Dec 25 and Jan 1, where routine fades and time loses meaning.
📆 Forget calendars, on average people say they forget what day it is nearly five times during this period.
Get the full research findings here: buff.ly/33MO6x2
🍿 Our poll reveals which holiday movies Americans can’t stand, and which films topped the charts in 2025.
Festive films Americans love to hate:
1. Home Alone 3
2. How the Grinch Stole Christmas (2000)
Top movies of 2025:
1. Lilo & Stitch
2. Jurassic World: Rebirth
Full list 👉
How are your #productivity levels?
Our poll shows nearly half of workers are hoping to do the bare minimum for the rest of December, with December 15 identified as the last “hard-working” day of the year on average.
Experts point to cognitive fatigue after 11 months of work.
🔗 buff.ly/g5BAely
💔 1 in 5 Americans in relationships say their partner isn’t their soulmate, and 1 in 6 admit there’s someone they’d leave their partner for if the opportunity arose.
Source: A Talker Research online survey of 1,279 Americans in a relationship.
🔥 More here: buff.ly/VN4mIRn
🎙️ Rick Maughan, Head of Content at Talker Research joined @vincenero.bsky.social on the BuzzStream podcast to talk about creating survey content that actually gets people talking.
🎧 Listen to the full podcast: www.buzzstream.com/blog/talker-...
It’s official — making friends gets harder the older you are.
In our poll with 2,000 Americans:
▪️ 7 in 10 agreed that having a lot of close #friends becomes difficult as you age
▪️ Respondents estimated they’d seen nine #friendships fade in the past 10 years
More here 👉 buff.ly/KABuvwE
Our latest research for @scrippsnews.bsky.social reveals that nearly seven in 10 Americans are worried about affording #healthinsurance, and four in 10 have skipped medical care because of high costs.
Watch Political Director Andrew Rafferty break down the findings here 👉
A Talker Research poll finds six in 10 Americans would let a brand sponsor their wedding
™️ Would you have a brand logo on your wedding cake or dress? Six in 10 Americans would let a brand sponsor their wedding, our research reveals.
👰♀️ One in six would even put their favorite brand logo on the wedding dress if their wedding day would be free.
🔎 More findings here: buff.ly/legSOQN
Seven in 10 Americans agree with the notion that having a lot of close friends becomes difficult as you age
It’s official — making friends gets harder the older you are, our research reveals.
Our survey of 2,000 Americans examined how people feel about their social circles and their ability to create and maintain friendships in modern times.
Full findings of our friendship poll here: buff.ly/36HqqhF
In our recent research for @scrippsnews.bsky.social 45% of respondents said the economy has worsened since January, compared to 38% who say it has improved.
Read more of the findings here: www.scrippsnews.com/politics/pol...
#customresearch #mediapolls #statsthatspeak
Some of our team are at #ONA25 in New Orleans this week. Van Darden, Rick Maughan and Tim Haslam are looking forward to making connections within the media industry and learning how the future of online news publishing is evolving!
#customresearch #mediapolls #statsthatspeak
Ready for a three-day weekend? Our poll reveals 7 in 10 workers feel they could be just as productive in a 4-day work week.
Millennials are the generation most likely to support a 4-day work week (75%) followed by Gen Z & Gen X (70%) and just 48% of employed boomers.
More here: buff.ly/sMRwgJa
We explored Americans' approaches to tipping & found the average respondent spends nearly $300 a year tipping more than they’d like to due to social pressure.
⬇️ However, that figure is a substantial drop from 2024
👛 Is the cost of living impacting tipping levels?
buff.ly/NhnmFjF
Our #TravelTrend report found #Millennials are the generation most interested in travel:
😎 They reported traveling 2.9 times per year & spend $3,904 annually on travel
☀️ Baby boomers travel the least, at 2.1 times per year & spend $2,895 annually
More here: talkerresearch.com/get-travel-t...
Find out here:
buff.ly/RXPrl38
Who doesn't love #birthdays?
- Our poll found 22% of Americans take theirs “extremely seriously.”
- Gen Z are the most passionate about their special day
- Sagittarius is the Zodiac sign that cares the most
- Virgo the most likely to not care at all
More findings here: buff.ly/RXPrl38
Dive into our #TravelTrend Report: talkerresearch.com/get-travel-t...
- Americans travel 2.5 times/year & spend nearly $3,500 annually
- 14% have cancelled trips due to economic concerns
- Average person feels 67% better mentally after a trip
- Millennials most likely to use AI for travel planning
Our #TravelTrend Report reveals YouTube is the top source of travel inspiration across all respondents. While Gen Z gets most of their travel inspiration from TikTok.
The average American polled spends $3,409 annually on travel.
Read more in our 21-page report: talkerresearch.com/get-travel-t...
Did you know Millennials are the generation most interested in travel? Our #TravelTrend report reveals:
They reported traveling 2.9 times per year & spend $3,904 annually on travel.
Baby boomers travel the least, at 2.1 times per year & spend $2,895 annually.
Did you know the average American has five items on their “travel bucket list?”
Full 21-page report: talkerresearch.com/get-travel-t...
TOP 5 TRAVEL BUCKET LIST
Road trip across USA
Explore the streets of Paris
See Northern Lights in Iceland
See cherry blossoms in Japan
Visit Statue of Liberty, NYC
Download our NEW Travel Trend Report for insights into how Americans are getting inspired, spending & approaching travel this year.
We take a deep dive into American wanderlust, examining the travel perceptions, ambitions & generational takes of 2,000 consumers.
talkerresearch.com/get-travel-t...
✈️ Our new #TravelTrend Report drops soon. Register your details to get early access as soon as it is published, here: talkerresearch.com/travel-trend...
🤿 We take a deep dive into American wanderlust by examining the travel perceptions, ambitions and generational takes of 2,000 consumers.
The Talker Research newsroom is home to original, accredited surveys designed for maximum talk value.
Take a look at our latest data-driven stories here: talkerresearch.com/newsroom/
#customresearch #datadriven #surveystories #newsroom
A Talker Research poll found 48% of Americans think you should speak politely to AI.. and Gen Z are the nicest to robots
Is the phrase "Manners cost nothing" true in the digital age?
OpenAI CEO Sam Altman admits that people saying “please” & “thank you” to ChatGPT costs the company tens of millions of dollars in electricity.
Our poll found many think we should be polite to #AI: talkerresearch.com/48-of-americ...
#ThisMorning on #BRN #Lifestyle #2042 | 25% of #Americans are #BurnedOut Before They Turn 30 | Van Darden, @talkerresearch.bsky.social | #Tunein: broadcastretirementnetwork.com #Aging, #Finance, #Lifestyle, #Privacy, #Retirement, #Wellness and #More - #Everyday
A Talker Research survey reveals that 38% is America's "panic percentage" when it comes to battery life.
🪫 Phone at 38%? That’s when most Americans start to panic.
Our poll pinpointed precisely what level of phone battery people reach before they seek a way to get charged.
Charging worry is stronger among younger people. Boomers are the most relaxed about it.
talkerresearch.com/poll-phone-a...
A Talker Research survey found 45% of women do not believe the pay gap will be closed in their lifetime.
Our poll found that 45% of women (vs. 31% of men) do not believe the #paygap will be closed in their lifetime.
The survey of 2,000 Americans (split evenly by men & women) asked respondents about the pay gap.
More findings from the research here: talkerresearch.com/men-are-twic...
