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Steff Ndei

@steffndei

Writer & Analyst. PhD candidate at Heriot-Watt University. Interests: Media, Sports governance and Social Justice in Africa. Man Utd fan.

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18.12.2023
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Latest posts by Steff Ndei @steffndei

Are the owners and investors making any profits/ returns? πŸ™ƒ

07.03.2026 20:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This is a pro-fun account.

There’s a lot going on, times are hard and they aren’t going to get better any time soon.

Celebrate your half birthday.Make up holidays.Find reasons to gather, party and fellowship.Find your people.Spend time with family and friends. Ignore anyone in opposition to fun.

07.03.2026 10:55 πŸ‘ 601 πŸ” 138 πŸ’¬ 5 πŸ“Œ 11

There is an even bleak situation in Ethiopian football. Clubs outside Addis are operated by city administration. Spending is out of control, especially on salaries. Player and manager salaries now reach around 10x the highest civil servant salary. 70-90% of budgets come for the city's pockets!!!

07.03.2026 08:45 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Home - PM27 From Volunteerism to Economic Empowerment The PM27 Campaign champions Patrice Motsepe as the most credible, unifying, and visionary leader to guide the African National Congress (ANC) and South Africa...

Here is Motsepe’s ”alleged” presidential bid. You can donate to it too.
pm27.org.za

06.03.2026 19:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

declaring Sundowns a profit generating club has whispers about Mostepe running for president in South Africa. I’m sure they’ll say he has made CAF a profit generating institution, made Sundowns a profit generating club and it is time to make South Africa a profit generating country. Aluta Continua

06.03.2026 19:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

any robust research, journalism or analysis on football business in the continent. When club owners declare profits, or even appear to look financially stable, everyone concludes that β€œfootball is a multimillion industry” and so Sundowns must be making millions. Anyway, the same grapevine

06.03.2026 19:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Motsepe who is CAF president, owns Mamelodi Sundowns, a club that punches above the continent’s standard in matters club management. As the narrative has it, Motsepe is a successful businessman beyond football and so Sundown’s success is testament to business acumen. This, despite not having

06.03.2026 19:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

that football in Africa delivers what it is set to deliver. Political capital. Big clubs in each jurisdiction are owned by politicians and people in state patronage networks. If you find a club that’s not financed by a politician, the financier is someone gunning for a political seat. For example,

06.03.2026 19:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

the revenue sources. From the European (business) model, one would (as most do) conclude that football in Africa is broken 😬. However! When you check the owners of the clubs, their careers, and their sources of funds and then juxtapose what the ROI in those careers are, you’ll reckon

06.03.2026 19:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

If you ever do the maths for African football clubs including the ones who get to play in the Champions league, you will realise that they barely generate any profit. Not from winning titles, not from merchandise/ ticket/ player sales. The costs of travel, staff expenses etc usually outweighs

06.03.2026 19:53 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 1
Preview
a man in a suit and tie is smiling and abc is behind him ALT: a man in a suit and tie is smiling and abc is behind him

Again.

05.03.2026 20:41 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
MultiChoice calls time on loss-making Showmax MultiChoice, the pay-TV operator in sub-Saharan Africa now under Canal Plus ownership, has announced the closure of Showmax, describing the β€œsubstantial” annual losses incurred by the streaming…

Loss making Showmax is dead
www.sportbusiness.com/news/multich...

05.03.2026 17:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Btw, I subscribed to this Showmax package when I was in Nairobi. Showed all EPL games, didn't have half time analysis by pundits. It was betting ads after betting ads, after betting ads.

05.03.2026 14:48 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

!! my cynical self speculates that the missing stock is intentional and the federations couldn’t care if their jerseys are available or sold because the symbolic representation is enough to point to as β€œwork.” Master orchestrators of illusions.

05.03.2026 14:03 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I just noticed that CAF has a merchandise section where they sell jerseys for national teams.
Morocco, Egypt, Senegal and Ivory Coast. There is only one country that have their jerseys in stock: Morocco 😬

05.03.2026 13:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Same ref who gave the Leeds manager a red card for jogging into the field and not looking like a butterfly while at it πŸ˜‚

04.03.2026 21:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I just finished listening to a podcast with Daryl Morey of the Philadelphia 76ers, who, when asked what he would change in β€˜soccer’, said the rules are stuck in the 16th century. For example, he doesn’t understand how some sanctions can be so disproportionate and the Ramsey red card makes his point

04.03.2026 21:18 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Spot on. I hope the abolition of trafficking is successful first before this symbolic lobby. This is nothing but postcolonial failed states seeking legitimacy outside their jurisdictions.

25.02.2026 00:04 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

because these institutions give postcolonial failed states a forum for their symbolic charade. Just like CAF and FIFA with their big needless stadiums in contexts where actual material and structural reform matter.

24.02.2026 23:59 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

This resolution is, on one level, about Global North guilt and responsibility. But on another level, it’s about African elites hunting for cheap legitimacy because they have failed to effectively deliver the decolonisation project. Also btw, this is why I’m with the antiglobal institutions bandwagon

24.02.2026 23:59 πŸ‘ 3 πŸ” 3 πŸ’¬ 1 πŸ“Œ 0

That same state now wants moral authority as the global herald of β€˜the gravest crime against humanity.” You don’t get to be high priest of slavery memory while running a regime that can’t protect your people from modern forms of slavery. And the same can be said of other states.

24.02.2026 23:53 πŸ‘ 6 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0

Here is why I am not a fan of these symbolic lobbies. The states in Africa are the biggest existential risks to their citizens. At this very moment, Ghanaian citizens are being trafficked because the state can’t or won’t create livable conditions.

24.02.2026 23:53 πŸ‘ 12 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0

Kagame is a suitable Thielian Antichrist case study: post-genocide he functioned as katechon (the restrainer of chaos). Decades later, the regime is accepted despite its limits because the only imagined alternative is a return to the genocide, aka the Armageddon.

24.02.2026 23:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Stumbled upon Tomorrow’s Golf League. I like it. Not the sport/ competition per se. But just how it’s a very β€œout of the box” concept.

23.02.2026 23:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The outrage against Rubio’s remarks seems contradictory, if not hypocritical, and unfortunately vindicates the narrative that anti-colonial rhetoric isn’t about colonialism as a structure at allβ€”it’s about the West as a target.

16.02.2026 13:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Ramaphosa on Rubio: Africa must avoid a new colonialism South Africa President Cyril Ramaphosa has warned that Africa should unite and stand its ground to prevent being exploited for its β€˜rock, soil and dust’ after US Secretary of State Marco Rubio praised...

If African leaders are serious about β€œavoiding a new colonialism,” they need to stop treating colonialism as a West-only costume rather than a structural relationship. Because why is it that Russia and China can reproduce the same dependency architecture?
www.theafricareport.com/408922/ramap...

16.02.2026 13:50 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Fantastic game this. Brilliant football, everyone is brave with the ball, not careful. There is referee drama on and off the pitch, and the crowd is alive. Just needs a goal.

12.02.2026 20:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

An occupational hazard I’ve been facing lately is interacting with experts whose works have informed and influenced global policy, and reckoning how little they know about Africa. This blind spot isn’t on Africa alone, I have to admit. But that epiphany leaves me with a lot questions.

10.02.2026 23:59 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Interesting take by Slot: β€œI can live with the red card… if you like football you say leave it as it is, it’s a goal, it’s good for them, it’s good for everyone. But if you are the Sunderland manager you prefer to see a red card. And as a rule, then follow the rules, it’s all we ask.”

09.02.2026 14:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I’m assuming the Liverpool players and staff protesting the third goal didn’t consider that Szoboszlai would be sent offβ€”correctly, as per the letter of the law?

08.02.2026 18:51 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0