Vahan Petrosyan's Avatar

Vahan Petrosyan

@vahandev

Director of Technology at Search Engine Journal. @sejournal.bsky.social

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23.11.2024
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Latest posts by Vahan Petrosyan @vahandev

I see redundant use of js based websites where server rendering could be used.
Thus I suggest Include a decision tree like “Should I use JavaScript for [type of website]?” with clear yes/no criteria.

02.01.2026 00:25 👍 0 🔁 0 💬 0 📌 0
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Free AI WordPress Plugin To Automate Internal Linking For SEOs Learn how we built a WordPress plugin that uses vectors and LLMs to manage semantic internal linking directly inside the editor, without Python or external workflows.

Tutorials on scaling internal linking are valuable, but most of the work happens outside the CMS. You end up scraping your website then manually editing articles one by one.

Now, just install this plugin and apply links with one click right inside WP.

www.searchenginejournal.com/free-ai-word...

31.12.2025 09:00 👍 1 🔁 0 💬 0 📌 0

One of the must read books.

29.12.2025 17:20 👍 2 🔁 0 💬 1 📌 0

Hmmm…

05.12.2025 10:07 👍 0 🔁 0 💬 0 📌 0

Yup, I can see that.

I haven’t been using ChatGPT for a while, since Gemini or Claude often perform a lot better, and when I saw the last bill notification from ChatGPT I thought, “Do I need it at all?”
Which AI are you using most these days?

02.12.2025 14:13 👍 0 🔁 0 💬 0 📌 0

Great, can’t wait to it

24.11.2025 15:38 👍 1 🔁 0 💬 0 📌 0
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PPC Pulse: Nano Banana Pro, Image Animation & The Top PPC Influencers The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.

The week in PPC recap, covering search news and commentary on Google Nano Banana Pro, Microsoft Ads Copilot updates, and the Top 100 PPC Influencers.

21.11.2025 13:33 👍 0 🔁 1 💬 0 📌 0
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Adobe To Acquire Semrush In $1.9 Billion Cash Deal Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social #seonews

Adobe is buying Semrush in a $1.9 billion all-cash deal and adding the platform to Adobe Experience Cloud and its AI marketing stack. via @mattgsouthern.bsky.social

#seonews

19.11.2025 14:42 👍 1 🔁 1 💬 0 📌 3

😂

18.11.2025 13:07 👍 1 🔁 0 💬 0 📌 0
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Google's Preferred Sources Tool Is Jammed With Spam Google's Preferred Sources tool is supposed to benefit high quality sites. Why is it surfacing spammy domain squatters and random sites?

It didn’t take long for spammers to find a way to exploit Google’s new feature.
www.searchenginejournal.com/googles-pref...

07.11.2025 10:45 👍 4 🔁 1 💬 0 📌 0
Didn’t know the capital of England was E 😮 #britishman #comedy #funny #mindyourlanguage #subscribe
Didn’t know the capital of England was E 😮 #britishman #comedy #funny #mindyourlanguage #subscribe YouTube video by British Comedy Tings

Why giving AI context matters explained in 30 seconds.

youtube.com/shorts/Axm7M...

27.10.2025 07:41 👍 1 🔁 0 💬 0 📌 0
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YouTube View Drops Likely Tied To Ad-Block List Change Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. via @mattgsouthern.bsky.social #smmnews

Creators reporting YouTube view drops since mid-August may be seeing the effects of an ad-block filter change that interferes with view logging, per YouTube Liaison. via @mattgsouthern.bsky.social

#smmnews

06.10.2025 16:05 👍 0 🔁 1 💬 0 📌 0
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Google Confirms That Structured Data Won't Make A Site Rank Better Google's John Mueller confirmed that structured data won't make a site rank better.

I think this should put an end to the endless debate whether schema helps or not.
"SD can make it easier to understand what the page is about, which can make it easier to show where it’s relevant (improves targeting, maybe ranking for the right terms)"

www.searchenginejournal.com/google-confi...

06.10.2025 10:01 👍 0 🔁 0 💬 0 📌 0
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In-House Marketers: How To Use Customer Insights To Boost Sales Now From AI Search Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.

Discover the proven process to map real AI search journeys, uncover hidden decision points, and turn AI-driven discovery into revenue.

03.10.2025 14:04 👍 1 🔁 1 💬 0 📌 0
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How AI Mode Will Redefine Paid Search Advertising What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews?

Must Read!
What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI Overviews?

www.searchenginejournal.com/how-ai-mode-...

23.09.2025 04:30 👍 0 🔁 0 💬 0 📌 0

Keep testing and sharing your results, but don't treat your findings like they're universal truths, especially since tech is changing so fast that what you found today might not be true tomorrow.

19.09.2025 09:50 👍 1 🔁 0 💬 0 📌 0

I love vibe coding, but only in small chunks so I can understand every corner of my project and how it works.

18.09.2025 18:41 👍 0 🔁 0 💬 0 📌 0
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(some) SEOs are over focused on AI & LLMs to the point they are missing the point. Forget what we call it, what matters is attracting attention through search behavior.

“Human behavior is the constant; experiences evolve.”

Watch the latest IMHO now

18.09.2025 08:27 👍 2 🔁 1 💬 1 📌 0
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From the RedditforBusiness community on Reddit Explore this post and more from the RedditforBusiness community

Ask the best Reddit expert anything, don't miss your chance!
www.reddit.com/r/RedditforB...

17.09.2025 19:09 👍 0 🔁 0 💬 0 📌 0
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GPT-5 + Responses API is extremely slow I am using the Responses API. Prompts with c. 4k tokens have gone from a c. 5 seconds to 30+. I had to go through all my tests lengthening timeouts to even see what it is producing. The ones I looked ...

I tried the GPT-5 API too. It’s very slow and unusable. Requests with 'minimal' reasoning effort take around 15-20 seconds to complete when with 4o model it was around 5 seconds. Output quality is also much lower.

community.openai.com/t/gpt-5-resp...

16.08.2025 12:17 👍 1 🔁 0 💬 0 📌 0
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Google Warns: CSS Background Images Aren’t Indexed Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. via @mattgsouthern.bsky.social #seonews #Google

Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals. via @mattgsouthern.bsky.social

#seonews #Google

28.07.2025 15:40 👍 3 🔁 1 💬 0 📌 0

My heartfelt support for all in-house SEOs being bombarded with questions from their teams about some article they read written by a random GEO/AIO/LEO scam artist.

16.07.2025 16:27 👍 13 🔁 2 💬 1 📌 0
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Well… here’s where it all started.
The first web server.
The place where the internet was invented—just to help scientists share documents.

Skynet’s great-grandfather is right here.

#CERN 🇨🇭

25.03.2025 14:38 👍 1 🔁 0 💬 1 📌 0
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Hello Zurich 🇨🇭

21.03.2025 10:30 👍 1 🔁 0 💬 0 📌 0
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Hello, my network!
I will be in Zurich from March 21-24 and would love to connect in person, catch up over coffee, and chat about SEO if you're in Zurich. If you're in Zurich, hit me up!

17.03.2025 17:23 👍 1 🔁 1 💬 0 📌 0
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Hello, my network!
I will be in Zurich from March 21-24 and would love to connect in person, catch up over coffee, and chat about SEO if you're in Zurich. If you're in Zurich, hit me up!

17.03.2025 17:23 👍 1 🔁 1 💬 0 📌 0
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Google Begins Rolling Out March Core Algorithm Update Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. via @mattgsouthern.bsky.social #seonews #Google

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. via @mattgsouthern.bsky.social

#seonews #Google

13.03.2025 16:39 👍 3 🔁 3 💬 0 📌 0
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Using SEO To Capture Growth Opportunities In Emerging Markets AI-driven search is disrupting organic traffic and emerging markets present a unique opportunity to future-proof SEO efforts for multinational businesses

Here's my latest article just published on Search Engine Journal.

"AI-driven search is disrupting organic traffic and emerging markets present a unique opportunity to future-proof SEO efforts for multinational businesses"

www.searchenginejournal.com/using-seo-ca...

@sejournal.bsky.social

12.03.2025 14:07 👍 3 🔁 2 💬 0 📌 0

Maybe PageSpeed Insights is a little slow for some sites typical users. Though is that a bad thing to overemphasise issues and opportunities?

But also perhaps consider that maybe, just maybe, your high-end dev devices aren’t those used by the average users either and may be masking real issues? 🤔

22.02.2025 07:41 👍 16 🔁 4 💬 2 📌 0

Happy Birthday Mike!!! 🍾

10.02.2025 13:17 👍 0 🔁 0 💬 0 📌 0