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Callie Scott (they/them)

@calliescott

Technical SEO Consultant and founder at Blue Orchid Digital. They/them πŸ³οΈβ€βš§οΈ

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20.11.2024
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Latest posts by Callie Scott (they/them) @calliescott

Candidly, it’s also a space that as a trans person, actually feels fine to be in and treated equally.

Sad as it may be, most spaces in SEO aren’t.

Excited to see what comes next!!

03.03.2025 01:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is very touching Noah. Without hesitation I can say that The SEO Community is the first in the industry I’ve come across that has felt safe, welcoming, and about lifting each other up and helping each other thrive.

03.03.2025 01:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Haha this is fab

09.01.2025 16:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Absolutely

13.12.2024 17:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The Better Offline podcast on search was interesting on this topic.

Got a bunch of things about search wrong - but the descriptions of the promotion of management types over engineers was really interesting.

13.12.2024 17:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Spotted that to!

All my clients got a frantic β€˜it’s not real time!’ Message lol I could feel the panic starting already

13.12.2024 17:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

100% on the kitchen sink with this trend!

13.12.2024 17:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

lol! This brightened my morning!

13.12.2024 17:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Spot on

13.12.2024 16:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I really enjoyed the ppc tracks this year even though I don’t do any work in there (right now)

Lots to learn as a beginner and there were way more direct insights!

02.12.2024 19:54 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Haha yes, compersion can be tricky but it’s a goal! Also found it is important to be able to sit with any uglier emotions that may arise!

28.11.2024 13:20 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yay! It is such a fantastic relationship style. From my experience, significantly mis-understood.

I love the theme, maybe I will introduce that to my cule at some point 😍

28.11.2024 13:02 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

If you have tried a similar tactic - let me know how it worked out!

27.11.2024 06:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I've run this course more than a few times... news is tricky.

But this time the consistency seems stable. I really hope the work we put in holds and this client continues to see the growth they deserve.

It doesn't always happen. Which is why I am sharing these pics that include wins and losses.

27.11.2024 06:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The correlation I am seeing is that the category pages/tags pages we aggressively improved the site stucture for are ranking well in organice - and that is translating into clicks on news artles.

27.11.2024 06:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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I took the time to map out their site. Create relevant content hubs. Adjust poor tagging on these pages as well.

Lots of (often manual) techSEO changes to the site.

And we are seeing gains with this update.

Discover is also back hard.

27.11.2024 06:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yes, we adjusted editorial strategy. Yes, we talked to their writers about how to craft content.

Hell, we started out with a full technical audit of the site.

But the main thing I focused on in the last 6-8 weeks was content structure and internal links.

27.11.2024 06:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Honest #SEO post. This client is in the publishing sector. They have been running the gambit of updates for the last 1-2 years.

It wasn't until about 2-3 months ago that we got more hands on.

And I am feeling opomistic (details in thread)

27.11.2024 05:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Absolutely fantastic week in San Diego at #BrightonSEO.

Our little consultancy collective (Blue Orchid Digital) only meet all in person about once a year. A lot changes in that time, but always pick up right where we left off!

So grateful to be part of such an inclusive and intelligent team!

25.11.2024 13:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Tire change day in Ottawa - chuckling that they have a gender neutral washroom and no one seems to batting an eye πŸ˜‚

If it’s good enough for the boys at the garage, it’s good enough for everywhere!

25.11.2024 13:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

What is your all-time favourite TV show? Quote share your answer with a gif

24.11.2024 15:31 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Haha it’s my home all summer!!!!

23.11.2024 18:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Hi! I’m Callie (they/them). Just switching over to here from the β€˜bad place’.

I work as a technical and strategic SEO consultant, based in Ottawa πŸ‡¨πŸ‡¦

Live the #vanlife spring -> fall around North America 🚐

Also DJ as Ephemera! 🎢

πŸ’œ

21.11.2024 00:02 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0