New Digital Age

Digital Leaders of Tomorrow: Helen Keelan, LG Ad Solutions - New Digital Age In episode 12 of season three, LG Ad Solutions' Helen Keelan discusses making the move from the North of England to London, taking a completely different path to the rest of your family, the age-relat...

Digital Leaders of Tomorrow: Helen Keelan, LG Ad Solutions

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Don't surrender your shelf space: Why retail media can't afford to jump blindly into RTB - New Digital Age As retailers race to scale their media networks, many might be considering open real-time bidding (RTB). But retail media is not just another typical programmatic arena.

Don’t surrender your shelf space: Why retail media can’t afford to jump blindly into RTB

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Nick Stringer: It’s not the ‘cookie conundrum’, nor the privacy one: it’s the trust factor - New Digital Age Trust is the thread that holds society together. It binds relationships, fosters partnerships, and fuels transactions. Yet its importance is rarely felt until it snaps. In advertising, trust has alway...

Nick Stringer: It’s not the ‘cookie conundrum’, nor the privacy one: it’s the trust factor

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Editor's View: Celebrating the power of programmatic digital OOH - New Digital Age You don’t often think of lead gen in the same breath as OOH, do you? But at last week’s JCDecaux in partnership with NDA Programmatic DOOH Live Awards 2025, one of the big winners was exactly that. A ...

Editor’s View: Celebrating the power of programmatic digital OOH

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Inside the future of Possible: NDA Meets Christian Muche - New Digital Age In the latest episode of the NDA Meets podcast, Editor Justin Pearse sits down with Christian Muche, founder of Possible, one of the industry’s fastest-growing events. Muche, who also co-founded DMEXC...

The NDA team will be heading to POSSIBLE in three weeks time

We spoke with Christian Muche about his vision for the event and how the third edition of the event is shaping up

#adtech #media

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The rise of indie agencies: in conversation with Mediaplus UK CEO Celine Saturnino - New Digital Age As part of NDA’s ongoing series exploring the rise of independent media agencies, Editor Justin Pearse sat down with Celine Saturnino, Chief Executive Officer at Mediaplus UK, to discuss the current l...

As part of NDA’s ongoing series exploring the rise of independent media agencies, Editor Justin Pearse sat down with Celine Saturnino, Chief Executive Officer at Mediaplus UK, to discuss the current landscape

#media #adtech

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The Ghost in the Machine: can we defuse the AI time bomb? - New Digital Age By Nick Stringer, a global […]

The proliferation of #AI models is more than just innovation: it demands responsibility 🫵. My latest @newdigitalage.bsky.social column 👇 on the need for risk assessments & good governance. #technology #publicpolicy #dataprotection #onlinesafety #brandsafety newdigitalage.co/ai/the-ghost...

David Lucy, MD, december19: "We’re seeing more indie-only pitch lists, which wasn’t the case a few years ago" - New Digital Age As part of NDA’s ongoing exploration of the independent agency sector, we sat down with David Lucy, Managing Director at december19, to discuss the agency’s journey, the rise of indie media shops, and...

David Lucy, MD, december19: “We’re seeing more indie-only pitch lists, which wasn’t the case a few years ago

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a group of llamas are standing in a grassy field in front of a fence . ALT: a group of llamas are standing in a grassy field in front of a fence .

Good morning you lovely people. Spring has sprung in London and we've got some amazing content to bring you from Advertising Week Europe. Let us know if you will be there

#advertising #adtech #media

The rise of independent agencies: in conversation with Joe Espinosa, MiQ. "Tech has become a neutraliser" - New Digital Age The independent agency sector is experiencing an unprecedented boom. To explore this shift, New Digital Age Editor, Justin Pearse sat down with Joe Espinosa, Senior Group Director who leads the indepe...

The rise of independent agencies: in conversation with Joe Espinosa, MiQ. “Tech has become a neutraliser”

#indies #adtech #media

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In conversation: Goodstuff's Dan Shepherd "this year is about sustainable, meaningful growth" - New Digital Age Dan Shepherd, Head of Digital Investment at Goodstuff, speaks to Justin Pearse, Editor of New Digital Age, about the growth of independent agencies, the power of culture, and how agility and collabora...

In conversation: Goodstuff's Dan Shepherd "this year is about sustainable, meaningful growth"

#ads #adtech #media

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Ones to Watch: in-car adtech platform 4screen makes its pitch - New Digital Age ‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business.  Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-...

Ones to Watch: in-car adtech platform 4screen makes its pitch

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'Programmatic OOH moves into the mainstream', Alice Beecroft, Yahoo - New Digital Age To celebrate the launch of […]

‘Programmatic OOH moves into the mainstream’ says Alice Beecroft, Yahoo

#adtech #ads #digital #media #ooh

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The rise of independent agencies: a conversation with Simon Crunden at Republic of Media - New Digital Age it's boom time for inde agencies. NDA has been talking to leaders across the sector to find out more about the reasons behind this wave and why clients are shifting to indies from the traditional netw...

Continuing our focus on the indie sector, we talk to Simon Crunden at Republic of Media

#ads #digital #media

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Gary Neville on football, business, AI, and the future of media - New Digital Age At the MAD//Up North event recently, Gary Neville sat down with NDA Editor Justin Pearse for an in-depth on-stage conversation about his transition from football to entrepreneurship, the rise of digit...

Gary Neville on football, business, AI, and the future of media

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Editor's View: In defence of panels - New Digital Age When I attended MAD//Fest Up North in Manchester the other week, I posted on LinkedIn that one of the panels I saw was among the best I’d ever experienced. Mark Ritson, never one to hold back an opini...

Editor's View: In defence of panels

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Why indie agencies are thriving amid network consolidations - New Digital Age Why are indie agencies booming right now, and what does 2025 hold for them? Leading voices from across the industry share their perspectives on this evolving landscape.

Why are indie agencies booming right now, and what does 2025 hold for them? Leading voices from across the industry share their perspectives on this evolving landscape.

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This International Women’s Day, let’s accelerate action in our industry - New Digital Age At NDA's annual Digital Women IWD lunch event, Lydia Oakes, Co-founder of Bluestripe Group, publisher of New Digital Age, opened the day with a powerful call to arms for our industry to continue its e...

At NDA’s annual Digital Women IWD lunch event, Lydia Oakes, Co-founder of Bluestripe Group, publisher of New Digital Age, opened the day with a powerful call to arms for our sector to continue its efforts to drive inclusivity and diversity across our industry.

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Wow what a privilege to be in the room! @keccles.bsky.social for @newdigitalage.bsky.social IWD panel smashing it and flying so many flags! #nd #IWD #ballersintech

Ahead of tomorrows Digital Women lunch, Justin Pearse interviews our keynote speaker Katie Ingram of Advertising Week Europe

#media #ads #adtech

The Summer of Media: NDA’s celebration of our industry's season of event brilliance - New Digital Age NDA has launched The Summer […]

The Summer of Media: NDA’s celebration of our industry's season of event brilliance

#ads #adtech #media

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Northern Creative Powerhouse: How Manchester became a global hub for creativity - New Digital Age Manchester has undergone a remarkable […]

Mayor Andy Burnham set the stage by reflecting on the city’s journey

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In Conversation: Emma Labrador, CMO, Displayce as it unveils new brand identity and global ambitions as OOH booms - New Digital Age Digital out-of-home (DOOH) specialist Displayce […]

Emma Labrador, CMO, Displayce as it unveils new brand identity and global ambitions as OOH booms

#ads #ooh

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Mad Up North: Assessing Manchester's cultural importance with Bez - New Digital Age At Mad Up North, the panel Saving the Bez ‘til Last delivered exactly what it promised, something different. Taking the stage, James Cross, founder of Meanwhile, was joined by journalist and musician ...

Happy Monday from NDA

Mad Up North: Assessing Manchester's cultural importance with Bez

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Our editor Justin Pearse in conversation with the legend that is Gary Neville at MadUpNorth

We’ve got some too merch for you to win at MADUPNORTH. Come say hello

We’re ready to go at MADUPNORTH!

#adtech #media

Marketing the Marketers: Steve Cox, Marketing Director at JCDecaux - New Digital Age NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux.

NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux.

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Marketing the Marketers: Steve Cox, Marketing Director at JCDecaux - New Digital Age NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux.

NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve Cox, Marketing Director at JCDecaux.

#adtech

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Netflix expands programmatic offering to EMEA region  - New Digital Age Netflix has expanded its EMEA programmatic offering in beta in partnership with Google’s Display & Video 360 and The Trade Desk. The launch provides more buying options to partners in the UK, Germany,...

Netflix expands programmatic offering to EMEA region

#adtech #ads #digitalmedia

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