Search Engine Roundtable

Google Heat Continues, AI Mode Recipe Link Card, ChatGPT Search With Less Links & AI-Generated Pages YouTube video by RustyBrick Barry Schwartz Search Engine Roundtable

SEO Video recap: Google volatility, AI Mode recipe links and cards, ChatGPT search with fewer links and AI-generated search landing pages to take over www.youtube.com/watch?v=cTXf...

Google Says Most Sites Don't Need To Disavow Links But That's Not All Sites Google's John Mueller again spoke about the disavow link file. This time he said that while "most sites don't need it, he added but "that's not all sites." Some sites may indeed need to disavow links.

Google says most sites don't need to disavow links but that is not all sites www.seroundtable.com/google-disav...

Microsoft Bing Tests Go To Shopping Button In Search Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."

Bing Search tests "Go to Shopping" button www.seroundtable.com/bing-go-to-s...

Microsoft Bing With Asian Owned Labels On Ads A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label...

Bing ads Asian-owned label www.seroundtable.com/bing-asian-o...

Google Local Service Ads Won't Credit Calls For Existing Clients Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those l...

Google Local Service Ads won't credit call fee for a non lead www.seroundtable.com/google-local...

Google Ads Customer Match Data Uploads Changes Coming Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google A...

Google Ads customer match data uploads changing April 1st - it won't work in the normal Google Ads API www.seroundtable.com/google-ads-c...

Google Zurich Food Station I was at the Google Zurich office back in December and snapped a photo of this little cafe. It looked like a food ticket station of sorts. I may have grabbed a banana, maybe.

Google Zurich ticket station www.seroundtable.com/photos/googl...

Google Says Loading Content With JavaScript Does Not Make It Harder For Google Search Google has removed a whole section from its JavaScript SEO documentation because it was outdated and Google says loading content with JavaScript does not make it hard for Google Search.

Google removed the accessibility section from its JavaScript SEO doc www.seroundtable.com/google-javas...

Google Testing AI Mode Recipe Widget That Sucks Searchers Into AI Frankenstein Recipes Google is testing a new AI Mode widget within the main search results that drives searchers away from the core search results and recipe listings/cards and into AI Mode, which then shows those horribl...

Google AI Mode recipe widget sucks searchers into AI-Frankenstein recipes www.seroundtable.com/google-ai-mo...

Google AI Overviews With Expandable Drop Downs Google seems to be rolling out a new format for some of the AI Overviews it shows within search. This format shows a drop-down, expandable, accordion-style interface that you can expand to show more.

Google AI Overviews with drop down menus www.seroundtable.com/google-ai-ov...

Google AI Mode Adds More Links To Recipe Blogs Google announced it updated AI Mode to link to more recipe sites and bloggers. "Starting today, when you search for meal ideas like “easy dinners for two,” you can tap on the dish to see links to rele...

Google AI Mode improves links to recipe sites www.seroundtable.com/google-ai-mo...

Google Merchant Center Adds Build to Order Attribute For Vehicle Listings Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named "Build to order" and only works for Google Vehicle ads.

Google Merchant Center adds "Build to order" attribute www.seroundtable.com/google-merch...

Sound Immersion At Google Google had some "Sound Immersion" event at the Google visitor center at the GooglePlex in Mountain View, California. Here are some of the bowls and equipment that was there.

Google Sounds immersion www.seroundtable.com/photos/sound...

ChatGPT-5.3 Instant To Show Fewer Links In Web Search Results? OpenAI announced GPT-5.3 Instant and said it "delivers more accurate answers, richer and better-contextualized results when searching the web, and reduces unnecessary dead ends, caveats, and overly de...

ChatGPT Search GPT5.3 Instant may show even fewer links :( www.seroundtable.com/gpt-5-3-inst...

Google Testing Bolding Site Names In Search Results Google is testing bolding the site names in the search results. We've seen Google bold many other elements of the search result snippet, but I don't think I've covered Google testing bolding the site ...

Google Search tests bolding site names www.seroundtable.com/google-bold-...

New Google Help Document On How Google Crawling Works Google has posted a new help document named Things to know about Google's web crawling. This document currently lists 9 things on how Google's web crawling works.

How Google's web crawlers work - new help document from Google www.seroundtable.com/how-google-c...

Google Search With Wider Images For Some Travel Queries Google Search may have rolled out an update for the images it shows in the search results All tab. For some queries, Google is showing a full-width image pack, but with only four wider images, not the...

Google Search with wider images www.seroundtable.com/google-searc...

Google Discover Feed Showing More Social Media Posts Google has reportedly confirmed that the Google Discover feed has recently increased how often it shows social media posts in the feed. We covered this in January, and while we know Google does show ...

Google Discover showing more social media posts www.seroundtable.com/google-disco...

Cute Google Hallway To Cafe Here is a cute hallway at one of the Google offices that leads to one of the cafes at Google. I mean, this is all decked out. I found this on Instagram.

Google cafe hallway www.seroundtable.com/photos/cute-...

Google Knowledge Panels With Color Google seems to be rolling out colorful sections in the knowledge panels. Sometimes you will see gray, sometimes blue, sometimes orange and sometimes green and maybe more. We saw this on mobile over ...

Google tests colored knowledge panel sections www.seroundtable.com/google-knowl...

How Google Picks Image Thumbnails In Google Search & Google Discover Google updated its image SEO best practices and Google Discover documentation to clarify how Google picks a preferred image thumbnail for Google Search and Google Discover. Google wrote it "uses both ...

How Google picks preferred thumbnail images for Google Search and Google Discover www.seroundtable.com/image-thumbn...

Google Updates Alcohol, Prescription Drugs, Gambling & Government Documents & Services Policy Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services pol...

Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies www.seroundtable.com/google-updat...

Google Help Document On Universal Commerce Protocol (UCP) Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentat...

Google released a new help document on UCP checkout in Merchant Center www.seroundtable.com/google-help-...

Animal Musicians At Google Office I am really not sure what is going on here but here are some folks dressed up as animals, a horse and panda bear, playing music at the Google office.

Animal musicians playing at Google www.seroundtable.com/photos/anima...

Google Patent On Sending Searchers To AI-Generated Pages Over Your Site There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends t...

A wild Google patent describes Google building custom AI-generated landing pages for when people click on search results, instead of going to your website www.seroundtable.com/google-paten...

Google Search Ranking Volatility Still Heated Into March Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatilit...

Google Search ranking volatility heated into March www.seroundtable.com/google-searc...

Google To Allow Publishers To Claim Google Discover Profiles? Google might be allowing publishers to claim their profiles and publications on Google Discover. I mean, there were forms of this for Google News, Google Business Profiles, even Google Search over the...

Google allow publishers to claim their Google Discover feeds? www.seroundtable.com/google-disco...

March 2026 Google Webmaster Report: Google Discover Update, Listicles, Serving Bug & More Are you ready for the monthly Google Webmaster report? Well, here is the March 2026 edition, where I sum up all the larger Google organic changes in one story, as a recap for you and me. First off wa...

Google March 2026 webmaster report www.seroundtable.com/march-2026-g...

Google Ads Sponsored Options In The Area Google Ads has often used dynamic labels for some of the ad groupings. I mean, we've seen tons of variations of these and I am not sure if they mean anything specific. But here is one that caught my ...

Google Ads "Sponsored options in the area" www.seroundtable.com/google-ads-s...

Google's Cofounder & Other CEOs As Mall Art Here are photos from Paige Bailey of Google who went to a mall and noticed that some of the mall art is of founders and CEOs of Google, Microsoft, Facebook and other tech companies.

Mall art of Google's cofounder and Google's CEO and others www.seroundtable.com/photos/googl...