Anu Adegbola

I attended PPC Live where we listened to some great speakers discussing topics such as ‘Driving Real Business Groth With Google Ads’, despite Google making it hard for us advertisers!

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#PPCChat #PPC #StanardShoppingCampaigns

The PPC Live community came out again for a 17th time to celebrate hitting a great milestone of 3 years.

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#PPCChat #PPC #StanardShoppingCampaigns

AI Overlords – This is Why We Want Control: https://bit.ly/4mSVK3v

#AddressBusinessChallenges #FullyRealize #CurrentAiBoom

Negative Keywords: The Unsung Hero of PPC Campaign Performance
▸ https://bit.ly/45CF7mv

#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

Negative keywords are search terms that you specifically exclude from triggering your ads.

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#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

Goodbye VAC, Hello Demand Gen: What YouTube Ads Just Got Right (and What Still Feels Weird)
▸ https://bit.ly/4mD7CXv

#AutomaticShortsPlacement #YoutubeShorts #DemandGen

All ads disapproved and the reason is in front of you] any idea what could be the possible reasons?”

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#PPCChat #PPC #CommunityMemberSuggested

Why Ad Extensions Can Transform Your Google Ads Performance
▸ https://bit.ly/4gQgbfr

#BoostVisibility #ClickThroughRates #PPCChat

Getting inside the overview — the most integrated and potentially most valuable placement — requires embracing broad match keywords, Performance Max, or other AI-driven campaign types.

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#TransformingPpc #KeywordBidding #ConversationalAdvertising

Google error – user cannot complete purchase
▸ https://bit.ly/3JDAe3Y

#OnlineStore #PPCChat #PPC

AI in PPC: The New Advertising Frontier Every Marketer Must Master: https://bit.ly/3H8wF5i

#TransformingPpc #KeywordBidding #ConversationalAdvertising

Gil Gildner, co-founder of PPC agency Discosloth, has raised concerns about ongoing issues with a nonprofit Ad Grant campaign, citing persistent problems that Google Ads support has failed to resolve.

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#GoogleAdsSupport #GivingIncorrectAdvice #AdGrantCampaigns

PPC Live 3rd Year Birthday Celebration Was A Hit!: https://bit.ly/3J3PIOC

#PPCChat #PPC #StanardShoppingCampaigns

If you add too many broad negative keywords, you may limit Google’s ability to match your ads to valid (albeit lower-volume) queries

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#StrategicNegativeKeyword #ImprovesConversionRates #CampaignPerformance

Avoid bidding for target impression share and instead use manual CPCs or maximize clicks or conversions when starting out.

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#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

Enables A/B testing: A focused, specific page allows for testing headlines, CTAs, visuals, and layout to boost performance.

Read more 👉 https://ppc.live/strategy/lets-talk-landing-pages-what-most-marketers-get-wrong/?utm_campaign=lets-talk-landing-pages-what-most-marketers-get-wrong&utm_medium=so

Once you know which search terms are bringing in good results, it’s a good idea to move those keywords into a campaign.

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#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

As powerful as a platform like Google Ads or Facebook Ads might be, putting all your eggs in one basket is never a good long-term strategy.

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#ResilientMarketingStrategy #PaidMedia #LongTermGrowth

“Wait — what even is this?”

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#EmbracingCuriosity #TransformsConfusion #FiveWordPromptTaught

Measure backend results: Look at profit, NCAC, LTV, and customer counts.

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#BiggerPicture—LongTermGrowth #CustomerAcquisitionCost #CustomerLifetime

EO is a CSS partner focused on helping advertisers improve their Google Shopping performance through tools like product segmentation (e.g., “Heroes and Zombies”) and feed optimization.

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#PpcLive16 #SpeakersUrgedMarketers #AdManagers

Several timelines for key dates like Fake Friday, Black Friday, and Cyber Monday are discussed, with strategic insights about ad scheduling, audience targeting, and performance evaluation.

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#DrivingRealGrowth #ActionableInsights #GoogleAds

Let’s be clear, AI Max isn’t a new campaign type; it’s a suite of three AI-powered features you can toggle on within existing Search campaigns

Read more 👉 https://ppc.live/ai-max/googles-ai-max-for-search-everything-you-should-know/?utm_campaign=googles-ai-max-for-search-everything-you-should-kno

Check Your Search Terms Report: In your Google Ads account, this report shows exactly what people typed before clicking your ad.

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#NegativeKeywords #SavesBudget #BoostsEfficiency

It is crucial for niche advertisers to make sure they’re advertising to the right people, even when it comes to search campaigns.

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#PaidSearchAds #IncreasingConversionEfficiency #NicheIndustries

A Dynamic Search Ad campaign or DSA, is a type of campaign in Google Ads where Google helps you match your website URL to people’s searches.

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#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior

Why You Should Care About ImpressionShare (and What to Do If It’s Low): https://bit.ly/4l3vUZO

#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies

When to Use LinkedIn Lead Gen Forms or Landing Page Forms in the B2B Funnel

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#LinkedinAds #LeadGenForms #B2BBusinesses

“I did think about A/B test but went with fresh campaign as the setup was quite good in AI Max including the suggested copy.” – Senior Performance Manager, Birgul Woodford.

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#PpcLiveCommunity #ReportingMixedResults #TrueAutomatedFashion

Smarter Search Strategies: Diversifying Ad Platforms in the Age of AI – Serge Nguele

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#TalksDelivered #PpcPrivacyFirstWorld #AbbiePootsUnlocking