WTF happened to measurement?
New Rule: Every new ad platform going forward should allow for independent audits.
WTF happened to measurement?
"If you’re creating some new platform chock full of privacy enhancing tech that fixes all privacy or other societal ills...
In my view: if I can’t measure it - and can’t audit it so that I know what’s going on beneath the hood, it shouldn’t exist.
12.03.2025 13:28
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I work in digital advertising and I’m a golf sicko, so I put this chart together to track how search volume shifted for golf brands from January to February 2025.
Top brand: Titleist
Biggest movers: Foresight Sports (+10) and L.A.B. Golf (-12)
Did I miss any brands you’d like to see?
06.03.2025 21:10
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Google's Choice Screen Distraction
Moving the discussion to choice prompts does not change the underlying competition concerns
“But the choice prompt discussion is a shiny privacy object being waved in front of everyone so as to distract from the competition discussion.” @monopolyreport.bsky.social monopoly.marketecture.tv/p/google-s-c...
05.02.2025 16:08
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More evidence that the Privacy Sandbox was never about privacy
17.01.2025 21:16
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