Todd Heft

I am watching the movie Heat and I wanted to check if the actress is a young Angelina Jolie so I went to google and-

Like a 13-year old conceived it. And I’m being generous.

Wow. This is terrible in so many ways. What is #meta thinking?

Excellent article. Thanks for that.

Thanks @stephenking.bsky.social for the nightmares last night. “The Dreamers” embedded itself in my subconscious and inspired some really horrifying shit.

Why is anyone surprised by his comments?

How beautiful.

Why you should hire copywriters who understand that titles always go in quotes.

Dear people who share ‘nature’ images. Stop using AI to create “nature” images. Buy a damn camera and leave the house once in awhile. And wear bug spray when you go out. Unless it’s winter. Then pack Bear spray. #photography #nature

That series should win every award possible. It was extraordinary.

Bluesky has more than 21 million users. Where does it go from here? The platform won’t touch ads for now, and is instead focused on paid subscriptions, payments, and getting more people signed up, its COO said.

I can’t imagine #bluesky won’t have ads a year from now. I mean, they have to eat. But there are better ways to do ads than the Meta and X mess.

Google Says Just Because You Call Yourself Something, It Doesn't Mean You Will Rank For It Google's John Mueller responded to a question on why a company is not ranking for its new brand name, saying, "Just because you call your company something doesn't mean it'll show up on top in search ...

Yep. Trying to game search with a broad match generic domain is a poor strategy. How about adding unique content? #seo

If you own a local business, you really should follow @darrenshawseo.bsky.social. He shares excellent tips on optimizing for local search.

Will Generative AI Search Results Destroy SEO As We Know It? ⋆ Todd Heft I've been an SEO practitioner and copywriter since 2013. Generative AI search results (AI Overviews) may throw everything I've learned out the window.

The bottom line? SEO advice about how to appear in AI Overviews is just a guess. #seo #generativeai #ai

What Ed said. My mind is completely blown.

Holy fucking shit! I worked with TOOL in the late 90s and I know they would fucking love this. Thanks for the share, this is incredible.

To clarify. Do you mean that 54% of all searches are no click?

Why Your Advertising Isn't Working ⋆ Todd Heft Great ad copywriting that nails the target and emotional center of a problem costs less to run and delivers a superior ROAS, regardless of budget.

The reason your advertising isn't working? It's probably you. www.toddheft.com/why-your-adv...

Remember new users are coming on daily, unsure of engagement. The more posts you like and reply to, the strong the platform becomes !

Was the soundtrack also AI generated? Sure seems like it judging from the startling lack of originality.

I'm here! Excited yet?