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Lou Gibson

@lougibson

Public and private sector PR and Communications, CIPR chartered | LGcomms Exec Committee | Accessibility | Gardening | Deaf | Welsh - not in that order.

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27.04.2023
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Latest posts by Lou Gibson @lougibson

Topic The Evolving Social Media Landscape: Panel Debate

For anyone working in public sector comms navigating the rapidly evolving social media landscape can be challenging. I'm looking forward to being part of the CIPR event panel exploring this on 10 March with @mandypearse.bsky.social, @danslee.bsky.social and others. www.cipr.co.uk/CIPR/Events/...

09.03.2025 11:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Sure thing, welcome to BlueSky!

03.03.2025 15:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
OSF

🚨Paper alert 🚨

Do you wonder about how emotions influence climate-friendly outcomes?

@kimdoell.bsky.social and I have analyzed how 8 emotions influence climate beliefs, climate policy support, sharing climate messages, and climate behavior across 63 countries.

We found that... 1/

19.02.2025 18:49 πŸ‘ 64 πŸ” 16 πŸ’¬ 4 πŸ“Œ 6

I rely on captions a lot, I agree but would add that it's crucial captions are accessible, with sans serif font, an opaque background and large enough font size to work. Too often the contrast is poor or weird serif font is used.

11.02.2025 22:45 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Looking up the grand marble staircase in Sheffield Town Hall with the balustrade topped with a magnificent red and gold flecked dragon and red and gold tasselled lanterns festooned from ornate light fittings and marble balustrade pillars. Truly majestic.

Looking up the grand marble staircase in Sheffield Town Hall with the balustrade topped with a magnificent red and gold flecked dragon and red and gold tasselled lanterns festooned from ornate light fittings and marble balustrade pillars. Truly majestic.

Bet you wish your office was this amazing! Still adorned with a majestic lunar new year dragon and lanterns, just stunning πŸ‰#Sheffield #LunarNewYear

07.02.2025 21:59 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

If people don't understand what you communicated you have broadcast. If they understand you've communicated. If you change a mindset or an action, you've connected.

29.01.2025 22:35 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The new video feed feature is ok. What would make it good, or great? @bsky.app sort out auto generated closed captions so everyone can access video with speech whether open captions (burned in) are added or not. Be accessibility allies! Thank you. #accessibility #video

26.01.2025 21:24 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1

@annacaig.bsky.social

26.01.2025 14:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

πŸ’―

23.01.2025 21:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Take the wins where you can eh πŸ€”πŸ˜

23.01.2025 20:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
list of tropes with examples from social posts

list of tropes with examples from social posts

Tropes, such as "Hidden Motives", are recurring narrative elements used to evoke familiar patterns in communication

Our #COLING paper uncovers that tropes are used in 37% of the social posts debating immigration and vaccination
πŸ“„ coling-2025-proceedings.s3.us-east-1.amazonaws.com/main/pdf/202...
πŸ‘‡

23.01.2025 08:24 πŸ‘ 116 πŸ” 32 πŸ’¬ 4 πŸ“Œ 4

I'm confused about why this is new? Misinformation and disinformation existed long before online channels. They just enable more people to spread it at pace to mass audiences which makes it harder to counter.

15.01.2025 20:43 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Meta turning off systems that could accurately identify 90% of misinformation posts to stop them spreading.

15.01.2025 20:40 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

With the Online Safety Act requirements in the UK coinciding with Meta moves to remove fact checking (X already largely anything goes) and dis/mis and mal information increasing it's going to be challenging (not impossible) to safeguard people, reputation, trust and build credibility.

14.01.2025 21:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This seems driven largely by politics in the US and China. It will be interesting to see how that impacts businessrs who operate in the EU affected by new ESG monitoring legislation.

14.01.2025 20:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This post is not getting the love it deserves.

14.01.2025 20:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This, and switching to an app which doesn't allow LGBTQ+ content.

14.01.2025 00:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Crisis Issues in 2025 Join us at "Crisis Issues in 2025" to discuss the biggest challenges we'll be facing in the coming 12 months.

Almost 200 people have signed up to join me tomorrow at 12noon (GMT) to look at crisis issues to expect in 2025. There is still time to join. Check out the details here.

www.eventbrite.co.uk/e/1095927511...

13.01.2025 08:13 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Infographic: Where False Information Is Posing the Biggest Threat This chart shows the rank of "misinformation/disinformation" among 34 risks for selected countries.

It is an international challenge ~ but while the US ranks at the bottom for health care, we're 2nd from the top for misinformation. www.statista.com/chart/31605/...

11.01.2025 16:15 πŸ‘ 15 πŸ” 9 πŸ’¬ 0 πŸ“Œ 0
Preview
Ros Atkins on...24 hours on Elon Musk's X timeline The BBC's Analysis editor, Ros Atkins, investigates Elon Musk's recent posts on X about grooming gangs - and looks at how one day unfolded on his timeline.

Elon Musk has had a lot to say about the grooming gangs scandal. We looked at 24 hours on Musk's X timeline and found a range of false and misleading information being amplified. www.bbc.co.uk/news/videos/...

11.01.2025 08:04 πŸ‘ 882 πŸ” 407 πŸ’¬ 43 πŸ“Œ 47

Well worth a read

10.01.2025 00:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Much already discussed about this on here. It's not a surprising move, it is one to be prepared for if you manage social media. Some critical success factors to deal with disinformation.
- Adequayely resource monitoring and response
- Respond fast
- Be factual/use reputable, trusted sources

07.01.2025 17:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I hear you! Our dog wants to be everyone's new best friend and she's giddy as a kipper, so we keep her on a short lead and manage her around everyone. Can you imagine if people behaved like jumpy dogs to each other πŸ˜¬πŸ˜‚

07.01.2025 03:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is one of the most stunning pieces of art I've ever seen. Beautiful and the artist has a super talent which has to be seen to be believed.

07.01.2025 02:08 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Huge issue we face as communicators and in public sector generally, tackling disinformation which spreads rapidly. We need to respond robustly, on multiple fronts with factual info from trusted, credible sources. Building the trust ahead of time is essential though and not simple/quick.

07.01.2025 01:59 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

As a dog owner - not ok, allergic or not owners need to control dogs, people have genuine fear or dislike - which is fair enough. I like dogs but not jumping at me. Ditto cats or other animals though tbf.

07.01.2025 01:51 πŸ‘ 7 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Under an azure blue sky dotted with delicate clouds a shore stretches across to the horizon, waves rolling in across a beach leaving shells behind.

Under an azure blue sky dotted with delicate clouds a shore stretches across to the horizon, waves rolling in across a beach leaving shells behind.

A hand holds a spiral shell with a chunk of the side missing, through the hole we can see a starfish curled around hiding.

A hand holds a spiral shell with a chunk of the side missing, through the hole we can see a starfish curled around hiding.

At sand level open clam shells left behind as the tide recedes lie across the beach stretching back towards the cloud dotted blue sky at the horizon.

At sand level open clam shells left behind as the tide recedes lie across the beach stretching back towards the cloud dotted blue sky at the horizon.

Fab afternoon in the fresh north Wales air giving our dog her first trip to the beach and beach combing to find tidal treasures of shells and hiding starfish. #Beach #Wales #Sea

29.12.2024 16:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Oh wow 😬

18.12.2024 20:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

There's a big leap of faith here that X are reporting accurately and honestly (or that any platform does).

"Based on third-party insights, X is losing millions of users every week...

...Yet, X itself, which is the only source of truly accurate X usage info, continues to report record usage"

16.12.2024 15:18 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Interesting, not surprising. Have Bluesky indicated when they might release updated usage figures, by country ideally? Probably still some way off becoming a VLOP under EU regs but would be useful to see growth.

16.12.2024 15:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0