TUI Group

And with this, our #ITBBerlin Ticker for the 2nd day comes to an end. 🔚

A sincere thank you to all colleagues on site and behind the scenes for their commitment and teamwork throughout the day. 🙏🏼

Enjoy your evening in Berlin!

Our experts are sharing their knowledge today on the #ITBBerlin Congress stages.

Have you listened to Christian Bärwind, Director Marketing & Sales for the GAS region, on the panel about "YouTube: Social Search, Viral Inspiration, and the Future of Travel"? – Really insightful! 💡

Applause for Manuel Ferreira, Senior Manager Programme Management & Media Relations of the TUI Care Foundation.
Today, he was on #ITBBerlin stage on the panel on the topic "Partnering for Impact: Tourism and International Cooperation Driving Sustainable Development".
Well done! 👏🏼

The headline: The new luxury is 'quiet'

It is not size and glamour that characterise the market, but access, significance and uniqueness. Experiences with a personal touch are in demand – from privileged access to cultural events and secluded nature retreats to exceptional cuisine.

We move on to the exhibition grounds of #ITBBerlin – interesting media talk in our ITB Lounge. Today in focus: Trends in luxury travel with Steffen Boehnke, Director airtours, and Oliver Kreipe, Inspiration Manager and Trench Researcher.

➡️ Bookings are now open for the new Robinson Boa Vista, set to open in March 2027.

➡️ A new TUI Magic Life resort for Agadir and our first TUI BLUE hotel in Gambia are planned, and further projects are under development in Zanzibar.

➡️ Our first TUI BLUE hotel in Japan is in the works, with a year‑round mountain resort on Hokkaido.

➡️ TUI BLUE is heading to Shanghai, where we’ll operate a historic five‑star hotel in the heart of the city from June 2026.

With 12 hotel brands, more than 460 hotels worldwide and over 70 projects in the pipeline, we're developing new holiday destinations with international demand and year-round potential. Stay tuned for our latest additions. 👇

⭐ News from Berlin for our Hotels & Resorts portfolio ⭐

We’re continuing to roll out our growth strategy across key destinations ...

New and interesting contact: Good to have you, dear Verena C. Buensuceso, Undersecretary for Tourism Development of the Philippines. 🇵🇭
We are keen to hear your tourism vision for your country and new investment opportunities. 💡

What a friendly and familiar atmosphere – We welcomed the Spanish Minister of Industry and Tourism, Mr. Jordi Hereu Boher. 🇪🇸
Spain is one of our biggest partners worldwide and we're happy about the strong collaboration and want to build on it. ☀️

#ITBBerlin #Liveticker – The first delegation is visiting us at our Corporate Office next the Brandenburg Gate. Welcome, dear H.E. Ambassador, Mr. Wacef Chiha, from #Tunesia. 🇹🇳 It was great having you here, thanks for the fruitful conversation. 🤝

Good Morning from sunny Berlin — it’s day 2 of #ITBBerlin and we’ll keep you posted with lastest updates from the corporate office and the fair ground. #Liveticker

Dear colleagues and friends: Have a successful day! 🌇

We close our #liveticker from #ITBBerlin for today. We hope you enjoyed it and see you tomorrow. 🌇

We support your tourism model centred on quality, sustainability, and reducing seasonality to ensure long-term benefits for residents and visitors. ✅

👏🏼 Applause to the last but not least meeting at the #ITB2026: Thank you, dear Jaume Bauza, Minister of Tourism, Culture and Sport of the #BalearicIslands, for your long lasting partnership.

This is our Chief Commercial Officer for TUI Airline, Peter Glade. 🙌🏼 He has just been on stage of the #ITBBerlin congress. The topic: "Leisure First? – The Growing Importance of Leisure Travel for Airline Strategies". He's the expert. Did you join the panel?

#ITB2026 #Liveticker

We joined Irena Georgieva, newly installed Minister of Tourism in Bulgaria, for an interesting talk. 🇧🇬 Welcome to #ITBBerlin!

TUI sees high potential in this destination and we are happy that the minister expresses willingness to cooperate better and more closely with TUI. 🤝

#Liveticker

Have you missed Peter Ulwahn, CEO TUI Musement, at the panel "Beyond flights and hotels – Does the future of tour operating lies in the stay?" 🎤
It was worth listening, thanks for your insights. The future lies in unique tours & activities! 🌇🏞️

The next meeting at the #ITBBerlin exhibition grounds: Thomas Ellerbeck, Member of the TUI Group Executive Committee, met with Tonči Glavina, Minister of Tourism & Sport of Croatia. 🇭🇷
We support your way to strengthen Croatia's position as a premium Mediterranean destination. 🤝
#Liveticker

👏🏼 Applause for our Managing Director TUI Germany, Benjamin Jacobi, on the #ITBBerlin stage. He is speaking as an expert in the panel discussion on "Shaping the Future of Tour Operating: How Digital Transformation Redefines Business Models and Industry Leadership".

#Liveticker

Insights from our #MinisterMeeting with Jessica de León Verdugo, Minister for Tourism, Industry & Commerce on the Canary Islands, at the #ITB2026. It’s a pleasure to talk with you about balancing the islands’ economic growth while protecting their unique landscapes.

We've just finished our Media Talk in the #TUI Lounge. Thanks for the important travel updates and outlooks Benjamin Jacobi, Bernd Mäser and Artur Gerber. 🧳 #ITB2026

Next in Berlin -> Dr. Jose Luis Sá Nogueira, Minister of Tourism & Transport of Cabo Verde. 🇨🇻 Our connection to the African country is based by a long-term partnership and strong commitment. Our CEO Sebastian Ebel discussed future hotel development plans with the delegation. Thanks for visiting us!

We're building on a strong relationship with #Cyprus – with the TUI Cyprus Marathon just around the corner on next Sunday, March 8. 🏃🏃‍♀️

Let's kick off the minister meetings in #Berlin with Mr. Kostas Koumis, Deputy Minister of Tourism for the Republic of #Cyprus. The fruitful discussions focused on the latest developments in the Middle East. Our partner emphasised that travelling to Cyprus is safe and secure.

Early start for our CEO Sebastian Ebel – live on
@ntvde.bsky.social, WELT TV and @zdfde.bsky.social moma. 🎦
He gave a clear view on latest status in the Middle East, repatriation of our guests and the power of package travel ahead of #ITBBerlin.
#Liveticker

Goooooooood morning from #Berlin – It's time for #ITB2026. We will post live from the fair ground and from the minister meetings with our top management.
#Liveblog #insights