Clarissa Motta

Meta testa ferramenta de compras com IA para rivalizar com ChatGPT e Gemini Chatbot responde a pedidos com um carrossel de imagens de produtos que incluem legendas com informações sobre a marca, o site e o preço, além de uma breve explicação de suas recomendações

Meta testa ferramenta de compras com IA para rivalizar com ChatGPT e Gemini: www.bloomberglinea.com.br/negocios/met...

Google is rolling out new, more visible links within AI Overviews and AI Mode. These new link cards appear in a pop-up window when you hover over them on desktop. They also show more prominent details about the website.

Prompt new visitors of your online store to register early in their browsing experience (e.g. as they start browsing products) instead of waiting until they’re checking out. Make sure the registration is optional and that they can continue as guests if they prefer not to register.

Heads-up. Bing Webmaster Tools announced its new AI Performance reporting today. You can view total citations and cited pages. And then you can view "Grounding queries" and the number of citations per query. And there's a pages report broken down by citations.

blogs.bing.com/webmaster/Fe...

Google searches per U.S. user fell nearly 20% YoY: Report Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities.

U.S. Google searchers are searching far less than a year ago, according to a new Datos/SparkToro report. The data suggests Google isn’t losing users — it’s losing repeat searches. searchengineland.com/google-searc...

NEW Research: AIs are highly inconsistent when recommending brands or products; marketers should take care when tracking AI visibility - SparkToro The Problem: For the last few years, companies have been investing inordinate sums into AI tracking and AI visibility for their brands and products.

"AIs almost never give the same list of brands/recs in the same order"... from new research by @randfish.bsky.social "...any tool that gives a “ranking position in AI” is full of baloney": sparktoro.com/blog/new-res...

Ads Decoded by Google Ads - YouTube Join Ads Product Liaison Ginny Marvin as she takes your questions directly to the people designing and building Google Ads. Tune in for candid conversations ...

Looking to learn more about Google Ads, and how they can help to boost your business?

This will help. youtube.com/playlist?lis...

Every placement has zones where important content should not live.

Instagram Feed crops square images differently than Facebook Feed.
Reels push content upward because of interface elements at the bottom.
Stories reserve space for controls and CTAs.

For the 20th anniversary of High School Musical, Disney+ posted the entire film as 52 sequential TikToks. Not highlights or a couple select social clips—we’re talking the entire film, from start to finish, published directly to the feed.
And all together? It hit 34.9 million TikTok views.

Netflix more than doubled its ad revenue in 2025. It has ambitious plans for 2026. | The Current Netflix is expected to bolster its ad platform in 2026 with wider availability, new formats and further AI innovation.

“Netflix is succeeding in ads for the same reason they succeeded in streaming: it has tremendous scale, an excellent brand and great content,” said Jason Fairchild, co-founder and CEO of tvScientific.

ChatGPT to begin testing ads as generative AI competition heats up OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled.

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly labeled. www.marketingdive.com/news/chatgpt...

Google announces a new protocol to facilitate commerce using AI agents | TechCrunch Google said that merchants can now offer discounts to users directly in AI mode results

JAGMEET SINGH / TECHCRUNCH
Google today announced a new open standard, called the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference. techcrunch.com/2026/01/11/g...

Building blocks of marketing The Method: Everyone who disagrees with you is right to do so–based on who they are and what they see Attention is priceless and trust is worth even more Marketing is the generous act of help…

Be missed when you’re not here

Make something worth talking about

Do work that matters for people who care

–repeat–

@sethgodin.bsky.social 🤍 seths.blog/2025/12/buil...

That’s great for retention metrics, but disastrous for the human experience of time.

The trouble is, most mainstream digital products are optimized for capturing attention, not enriching it. And when the business model is attention capture, the most profitable designs are those that keep you engaged while making you forget how long you’ve been there.

Designing time: How digital products shape the way we live it A reflection on how digital architecture shapes attention, perception of time, and the stories we carry from our lives.

A reflection on how digital architecture shapes attention, perception of time, and the stories we carry from our lives. uxdesign.cc/designing-ti...

Apple will add more App Store search ads Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids.

searchengineland.com/apple-will-a...

This playbook includes detailed sections on each of these areas, as well as dedicated information on Audiences, Case Studies, Common Questions, and Reporting Gotchas.

This is already an essential resource for everyone relying on Google Analytics to understand their business.

Turn tabs into a custom app with GenTabs in Disco, a new Google Labs experiment YouTube video by Google Chrome

Introducing Disco, a new discovery vehicle to test innovative approaches to browsing the web. And the first feature we’re testing in Disco is GenTabs. GenTabs helps you navigate the web by remixing your open tabs to create custom web applications just for you.

2025 — Year in Search YouTube video by Google

I was a bit off Google this year. Didn’t get most of the references. What about you? youtu.be/Vv_sjpclsZ8?...

Bing tests Google-style “Sponsored results” grouping Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results.

@themarketinganu.bsky.social Bing’s new grouped “Sponsored results” format could drive higher unintentional ad engagement by blending paid listings more seamlessly into search results. searchengineland.com/bing-tests-g...

ChatGPT ads are coming – and they won’t look like Google Ads OpenAI CEO Sam Altman says Google’s ad model profits when search fails – and vows ChatGPT will take a different approach to ads and commerce.

OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what ads will look like. Altman also doesn’t see ads as OpenAI’s “biggest revenue opportunity.”

Social media beats SEO as SMBs' top traffic source, survey says Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on the homepage.

Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track AI-generated referrals. searchengineland.com/social-seo-t...

Ads are showing up on Google’s AI Mode now Hope it doesn’t go the same route as Google Search!...

That means the roughly 75 million daily active AI Mode users will see not only the AI’s best guess at their queries, but also sponsored results alongside them.
sherwood.news/tech/ads-are...

Uma meta-análise apontou que o hábito de assistir vídeos curtos tem correlação com piora no desempenho cognitivo, com a atenção, controle inibitório e uma piora da saúde mental, com o estresse e a ansiedade apresentando as associações mais fortes. psycnet.apa.org/fulltext/202...

You can access the new capability by going into Settings > Content Preferences > Manage Topics. Then you can move the slider for different topics, including AI-generated content, to adjust how much of that content you want to see in your For You feed.

TikTok will let you choose how much AI-generated content you want to see | TechCrunch With the new AI-generated content control, users who want to see less of this sort of content can dial things down, while those who enjoy it can choose to see more of it.

TikTok is launching a new setting that lets users choose how much AI-generated content they want to see in their For You feed. The company is also introducing more advanced labeling technologies for AI-generated content. techcrunch.com/2025/11/18/t...

Replying to Comments Boosts Engagement by 5-42% on These Major Platforms Replying to comments can boost social media engagement by 5-42% across platforms, according to our analysis of nearly 2 million posts. Here's how it works and why it matters.

He pored over nearly 2 million posts from over 220,000 accounts on Threads, LinkedIn, Instagram, Facebook, X, and Bluesky. His conclusion was a clear and consistent pattern: Posts where creators and brands reply to comments perform better almost every time: buffer.com/resources/re...

🌟 Google Docs Gets Smarter Audio narration, AI help, and 40 new templates

🌟 Google Docs Gets Smarter wondertools.substack.com/p/google-docs-… #AI #GoogleDocs #features

Google AI Overviews Appear On 21% Of Searches: New Data New Ahrefs analysis shows where AI Overviews show up in Google: more often on questions and longer queries, less on time-sensitive news and local searches.

Single-word queries activate AIOs only 9.5% of the time, whereas queries with seven or more words trigger them 46.4%. This correlation indicates that Google primarily uses AIOs for complex informational searches. www.searchenginejournal.com/google-ai-ov... @jamesudl.bsky.social