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Seth Emerson

@sethemerson

Senior writer for The Athletic, covering college football with a focus on the SEC. Longtime Georgia beat writer, still based in Athens.

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Latest posts by Seth Emerson @sethemerson

I understand that when you’re invited by the WH you should probably go, but if you really want to do something tangible don’t you make sure the invite list has a lot more diversity of thought than … well, this.

06.03.2026 22:52 👍 0 🔁 0 💬 0 📌 0

Correct, can’t have iPads on the literal sideline per my understanding. Players can have them on the bench.

06.03.2026 21:39 👍 1 🔁 0 💬 0 📌 0

This is essentially a collection of people that want something they would have by now if they had the power to do it by themselves.

06.03.2026 21:37 👍 8 🔁 1 💬 4 📌 0

Really enjoyed this pair of articles on The Book and the evolving game theory that influences college football coach decision making.

06.03.2026 20:51 👍 3 🔁 1 💬 2 📌 0

Thanks Brian!

06.03.2026 21:29 👍 1 🔁 0 💬 1 📌 0
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Why are college sports and private equity converging? Here are the best-case scenarios Private equity cash infusions into college sports come with plenty of much-discussed criticism and skepticism. So what's the case for it?

I’ve spent the last few weeks talking to people in/around private equity to try to answer this question: What’s the best argument for why PE can be good for college sports? Here's my answer:
www.nytimes.com/athletic/709...

06.03.2026 16:11 👍 7 🔁 3 💬 2 📌 0
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Five other takeaways from ‘the book’ and how analytics affect college football Here are a few strategies, some situational and some big-picture, that coaches and analysts say don’t get enough attention.

Five more takeaways from speaking to people for the story on The Book:

- The new 2-point trend ... which isn't that new
- The law of diminishing possessions
- The 'sum positive' of going for it
- When field goals are good!
- When field goals are bad

www.nytimes.com/athletic/708...

05.03.2026 13:43 👍 6 🔁 1 💬 0 📌 1
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Lou Holtz, ubiquitous coaching voice and Notre Dame football’s last national champion, dies at 89 For all Holtz accomplished in 34 seasons as a head coach, he will be remembered as the man who returned the Irish to college football glory.

From @theathletic.com: Lou Holtz, a ubiquitous college football coaching voice, has died at the age of 89. In his 34 seasons as a head coach, he will be remembered as the man who returned Notre Dame to college football’s summit. nyti.ms/46JSxgS

04.03.2026 22:33 👍 32 🔁 7 💬 8 📌 2
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How one book influences the decisions of 100-plus college football coaches Mike McRoberts grew tired of the “clear logic errors” he saw football coaches constantly making. So he created a company to help them.

Last year, more teams went for it on fourth down than have in at least the last 20 years. And more teams went for it in their own territory - and more people are playing THIRD down as if they're going to go for it.

Much of all this goes back to The Book. The story:

www.nytimes.com/athletic/708...

04.03.2026 18:12 👍 11 🔁 0 💬 1 📌 2
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How 'the book' has come to influence the decisions of 100+ college football coaches

The Book:

How a small analytics company has so much influence over college football - and has changed the game.

“I got into it not because I was intrigued by the math, but because I was intrigued by the winning."

www.nytimes.com/athletic/708...

04.03.2026 12:34 👍 5 🔁 3 💬 1 📌 0
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CRAWFORD | Mitch Barnhart expected to retire after 23 years as Kentucky athletic director Mitch Barnhart arrived at Kentucky in 2002 expecting to stay six to eight years. He stayed nearly a quarter century.

NEW | Mitch Barnhart expected to retire after 23 years as Kentucky athletics director per @PeteThamel and others www.wdrb.com/sports/uk-sp...

03.03.2026 16:47 👍 3 🔁 1 💬 0 📌 0

Wait, what?

02.03.2026 22:24 👍 3 🔁 1 💬 2 📌 0

The experience around Josh Pate’s interview with Trump was revealing. The interview itself was not.

26.02.2026 22:38 👍 8 🔁 0 💬 2 📌 0

I hate what led to it, but love that we're able to hire such talented people. The Athletic got better today.

26.02.2026 15:50 👍 8 🔁 0 💬 0 📌 0
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The Athletic Welcomes New Colleagues | The New York Times Company We’re excited to announce the hiring of several Washington Post journalists as The Athletic expands its coverage of the Commanders, launches a new Nationals beat and adds to its growing roster of…

The Athletic is hiring Barry Svrluga, Adam Kilgore, Candace Buckner, Ava Wallace, Spencer Nusbaum and Jason Murray www.nytco.com/press/the-at...

26.02.2026 14:18 👍 159 🔁 39 💬 8 📌 35
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Trinidad Chambliss, Arch Manning and how the SEC may get its swagger back The SEC, in its quest to return to college football preeminence, should enter 2026 fairly loaded in a key area: experienced quarterbacks.

Trinidad Chambliss is back for another year. Joey Aguilar is not.

But Chambliss joins Arch Manning, Marcel Reed, Gunner Stockton and a stable of SEC veteran quarterbacks.

Why that could help the SEC get its swagger back:

www.nytimes.com/athletic/704...

24.02.2026 15:01 👍 2 🔁 0 💬 0 📌 0

One of those things where it has to be their call to do it, but no single decision would do more to open up CFP scheduling options…

23.02.2026 20:27 👍 58 🔁 3 💬 1 📌 0
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Jeff Monken interested in moving Army-Navy game to Thanksgiving weekend The Army-Navy game has been played on the second Saturday of December since 2009 to stand apart from conference championship games.

One of the obstacles to moving the CFP up is Army-Navy being protected the Saturday after conference championship weekend.

Army coach Jeff Monken wants to remove that obstacle, and move Army-Navy game to Thanksgiving weekend:

www.nytimes.com/athletic/706...

23.02.2026 20:14 👍 22 🔁 4 💬 1 📌 8

Do you believe in 3-on-3 overtime … yes!

22.02.2026 15:55 👍 13 🔁 1 💬 0 📌 0

Tony Vitello shared his sentiments over the sudden loss of Wes Rucker, who obviously resonated a ton of positive energy in the Vols community.

21.02.2026 17:42 👍 27 🔁 8 💬 1 📌 0

The news on Wes Rucker is gutting. I knew Wes a little bit, as did anyone who covered the SEC the last 20 years. He was like his online persona: Fun, thoughtful and opinionated, but not abrasive.

Wes had also just started a wonderful family. Just an awful tragedy.

Life is short. Cherish it.

20.02.2026 11:52 👍 33 🔁 0 💬 1 📌 1

As someone who has been an expert on the Olympic 3-on-3 overtime format for almost 24 hours, my thoughts are

19.02.2026 21:01 👍 15 🔁 0 💬 0 📌 0
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Two more Georgia football players arrested on driving-related charges (Gift Article) There have been 13 known instances of UGA players arrested on driving charges since a 2023 crash that killed a player and staff member.

Two more Georgia football players arrested on driving-related charges:

www.nytimes.com/athletic/705...

19.02.2026 15:24 👍 4 🔁 0 💬 0 📌 1

But also: Three elimination games today went to this unfair overtime system and all three were won by the higher seed/favorite, so maybe not unfair?

18.02.2026 22:46 👍 3 🔁 0 💬 1 📌 0
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a hockey player holding an american flag with the number 4 on the back of his jersey ALT: a hockey player holding an american flag with the number 4 on the back of his jersey

3-on-3 overtime for a game of this magnitude: Unfair? Yes.

But I’ll take it.

18.02.2026 22:42 👍 5 🔁 0 💬 1 📌 1
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Who will be the SEC’s surprise CFP team in 2026? Surprise hot-seat situation? Conference mailbag (Gift Article) Looking ahead to next season already, and answering your most pressing questions.

SEC mailbag: Who will be this year's surprise CFP contender?

Who will be the surprise head coach on the hot seat?

What's going to happen to non-conf games for the SEC teams with annual ACC rivalries?

And more.

(Gift article).

www.nytimes.com/athletic/705...

17.02.2026 13:59 👍 6 🔁 0 💬 0 📌 0
Green Eggs and Ham narrated by the Reverend Jesse Jackson
Green Eggs and Ham narrated by the Reverend Jesse Jackson YouTube video by skolander

youtube.com/watch?v=A1mq...

17.02.2026 12:52 👍 6 🔁 0 💬 0 📌 0

Also regarding The Natural, which is my favorite movie, I believe in the last year we have lost Max Mercy, Roy Hobbs and Bump Bailey.

16.02.2026 21:50 👍 1 🔁 0 💬 1 📌 0
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Robert Duvall, a Chameleon of an Actor Onscreen and Onstage, Dies at 95

Duvall’s most memorable performances for me:

1. Godfather I and II
2. Apocalypse Now
3. The Natural
4. To Kill A Mockingbird
5. Open Range

www.nytimes.com/2026/02/16/m...

16.02.2026 21:47 👍 7 🔁 0 💬 3 📌 2

Yes exactly. The more experienced you get the quicker you write without sacrificing quality, but when I’m writing is when I also realize oh wait maybe I need this or that and make another call or check another thing.

Can’t realize that when just feeding it into AI.

16.02.2026 17:11 👍 2 🔁 0 💬 0 📌 0