John Vantine (he/him)'s Avatar

John Vantine (he/him)

@w00t

Trail runner, ally πŸ³οΈβ€βš§οΈ, live music aficionado, SEO OG at GoodRx, occasional van adventurer, full-time life enthusiast in hot pursuit of the perfect slice πŸ• Santa Cruz-based. Blogging since '98, today I write words at https://j0hn.com.

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05.10.2023
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Latest posts by John Vantine (he/him) @w00t

I’m so disappointed.

06.03.2026 04:04 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Morning sun showers in the Santa Cruz mountains 😍

02.03.2026 16:16 πŸ‘ 5 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

Skimming the timeline, I saw "tour" mentioned here and got stoked over a FNM tour! Just a book tour. Still cool. Let me know how that book is!

13.02.2026 19:30 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Respect.

13.02.2026 17:17 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Is he good? Decent music? I keep going back to the Tunde arms/upper body programs.

08.02.2026 01:41 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Of course you're going to say that. I've never seen you post anything positive about the band, even when they were playing well.

07.02.2026 16:43 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

It's a decent spot for sure. Right in the heart of town, walking distance to lots of good stuff. I've seen a ton of good shows there over the years.

07.02.2026 16:42 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Did you see his hat?

07.02.2026 16:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
β€œStay Soft”: A Complementary Mindset to "Stay Hard" Β» Trailhead Media from UltraSignup Mental strength comes in all shapes and sizes. This opinion piece explores β€œStay Soft" a complementary mindset to David Goggin's famous saying "Stay Hard" in ultrarunning.

Stay soft.

trailhead.ultrasignup.com/travel-lifes...

07.02.2026 15:55 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Dyno?

07.02.2026 15:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Same, I thought it was a solid jam. Nope, cover.

07.02.2026 15:28 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I thought the Humu jam sounded cool, apparently that's a newer tBeam/cover thing. Compositions sounded decent but jamming felt pretty tame to me. I'm hopeful they'll get there once again, and I'll keep checking in. Will prob hit the Berkeley show in a few months.

07.02.2026 15:27 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Alright, let's see how they're doing.

07.02.2026 00:53 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Getting after it. My man!

05.02.2026 19:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Wow, you can't make this stuff up. You should be honored, tbh 🀣

05.02.2026 16:05 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Right, but AIOs don't necessitate/encourage clicks, they answer questions. Especially on mobile, the links are not the focus. I think I'd rather appear as the #1 clickable resource for the folks that scroll further, rather than as a brand mention in a paragraph that answers a question outright.

02.02.2026 21:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I think it's still #1 for me. The real value of AIO visibility is unclear to me. Not saying it's not valuable, but does anyone think that AIOs are driving *more* clicks than traditional SERPs?

02.02.2026 19:11 πŸ‘ 4 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
How to Win AI Overviews in Healthcare
How to Win AI Overviews in Healthcare YouTube video by Previsible

www.youtube.com/watch?v=p4mL...

Thrilled to be featured on the Voices of Search podcast, where I spoke with Jordan about SEO, generative search, and winning AI Overviews in the health space. This was my first time on a podcast and I really enjoyed the experience.

28.01.2026 18:59 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
The Disco Biscuits β€’ 03/05/09 β€’ β†’ The Great Abyss β†’ SpaceBirdMatingCall
The Disco Biscuits β€’ 03/05/09 β€’ β†’ The Great Abyss β†’ SpaceBirdMatingCall YouTube video by Boots O'Riley

3/5/09 Great Abyss>Spacebird, here’s part of the jam but this video cuts it off before the end, recommend listening to the whole segment, it’s a gem in a year packed with gems

youtu.be/Q8w1XoPlAvo?...

27.01.2026 22:39 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
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Big Sur: Soberanes Canyon and Rocky Ridge trails (Garrapata State Park) while processing and healing β€οΈβ€πŸ©Ή with musical accompaniment by The Disco Biscuits.

27.01.2026 22:00 πŸ‘ 10 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Toss that Ring in the trash.

22.01.2026 15:26 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

In this scenario, I wonder where that visibility shifts to? Non-health sites covering health topics (Forbes, etc)?

21.01.2026 18:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Does visibility index consider AIOs as part of overall SERP share of voice, or is this based on "traditional" organic rank?

21.01.2026 18:18 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Ken Marino leading his band through β€œOphelia” sounds way better than it has any business being. David Wain is a beast on drums. This was a delightful evening of nostalgic jams and hilarious stories at Great American in SF last night.

21.01.2026 16:48 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Oh no! I'm sorry to hear that. I picked up on the snark and was playing along, but I hope your day picks up from here.

20.01.2026 21:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Hey buddy, are you feeling alright this morning?

20.01.2026 19:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
Sunol - Little Yosemite | Hike & Shine

Next time you're near Sunol you should check out Little Yosemite, an easily-accessible highlight: www.hikeandshine.com/hikes/sunol-...

18.01.2026 15:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Strava stats from Trail running the Ohlone wilderness Trail, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Strava stats from Trail running the Ohlone wilderness Trail, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Trail running the Ohlone wilderness, from Del Valle to Rose Peak, through Sunol, and ending after climbing Mission Peak in San Jose

Backpacking the Ohlone Wilderness Trail has always been high on my bucket list. Yesterday we ran it instead.

Couldn’t have asked for better weather, and it’s so beautifully green out there right now. So much climbing, but we had a lot of fun.

Roughly 30 miles and 8k vert 🫠

18.01.2026 15:34 πŸ‘ 14 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

They’re awesome. I’ve really enjoyed them every time I’ve seen them.

The first time was at that fest (MMMF?) in AZ that the Biscuits (and Tribe) played back in 2015ish. Biscuits β€œS” set.

Their show at Moe’s Alley in Santa Cruz late last year was a lot of fun, if you need another show to dig into.

16.01.2026 03:47 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
A discussion of metal bands on Reddit.

A discussion of metal bands on Reddit.

Metal recommendations crack me up.

"I felt physically bad after listening to [this album] for the first time"

"Yeah. It’s like being in hell."

SAY NO MORE FAM

16.01.2026 00:43 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0