Megan Averell

That was so flipping funny.

Real talk. #Plannerbowl

Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.

Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!

See you in year 11!

AHHHHHHHHHH!!! Who will win! The aliens or Matthew?!! #Plannerbowl

You guys, you made the internet actually bearable again tonight. Thanks for playing, #Plannerbowl folks-- it felt like the absolute early 2000s again. Wholesome snark with a side of community. 🥹🥹🥹

OK, GRAND PRIZE WINNER (of nothing!) is: @jkovacevich.bsky.social! Looking at his posts throughout the game, they're the sassiest AND most-liked by our other #Plannerbowl players. This post was a banger, and the "Surprise it's Matt Damon!" trope post rocked. CONGRATS @jkovacevich.bsky.social!!

LOLOLOLOLOL. It's getting as old as the "SURPRISE, it's Matthew McConaughey" trope. #Plannerbowl

I feel like that's the theme for #Plannerbowl 2025. The Stadler and Waldorf joke was so good, and the product payoff was so smart on that gag, that they could have toned down the rest of the spot and just led to the smart joke. But I still could at least keep up with the Booking.com ad #Plannerbowl

We're here to serve 🫡 #Plannerbowl

It could have been a :15 in which Harrison only said THAT line and it woulda been more effective. And cheaper #Plannerbowl

No notes @jkovacevich.bsky.social ! Can't say it better #Plannerbowl

Is there a "WHUT" emoji?! YIKES. #Plannerbowl

Guys, #Seal is still trending on BlueSky. So, MTN DEW did something right... standing out fully 3 quarters later, according to the people #Plannerbowl

I think he just might be a "safe" celebrity in a year where nobody wanted to step in anything remotely controversial?

TRUTH. #Plannerbowl

Except nobody said his name, because nobody wanted to see him EVER AGAIN. #Plannerbowl

😛 HURRICANE MCCONAUGHEY!!! A reminder to ALL brands to use those exclusivity clauses!!! #Plannerbowl

Q3 WINNER ALERT: Nobody but NOBODY beat the post about brands accidentally promoting child labor. Oops! Well done, @kikoperes.bsky.social ! You are the WINNER of Q3, snarky and brutal!!! #Plannerbowl

Totes. They screwed the pooch on that. But might have saved their bacon, or at least stemmed some losses, today.

CORRECT. I honestly have no idea how these choices were made. But. Choices were made. #Plannerbowl

You guys, I liked the bones of the ad, but that 'Hims & Hers' ad set to the music "This is America" by Childish Gambino seemed like a real miss. That song was a timely protest song about living with racial animus and terrible injustice: being re-used to sell a weight-loss drug? UMMMM #Plannerbowl

I feel like Bud Light is finally back to just doing what they do best. And I can't believe I am saying this, but I kinda missed the fun lightness that Bud Light represented in the 90s. #Plannerbowl

What a huge miss from Homes.com. I was hoping someone went to the URL, thanks @imchriskirk.com for taking one for the team and finding they did a WHOLE lot of nothing with that cool $8 million #Plannerbowl

😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣 #Plannerbowl

OH YEAH, Taco Bell!! I love the use of celebrities to highlight your own fan photos instead!! That's funny AND timely, right in the 3rd quarter when everyone is getting Celebrity Fatigue #Plannerbowl #SuperBowlAds

Do you think there's a ton of brands that had a turnkey #ThreePeat ad for the Chiefs in the can, and are now frantically scrambling to put on their backup? #Plannerbowl

I didn't consent to Matthew McConaughey appearing in this many #SuperbowlAds. I feel personally violated #Plannerbowl

Hey Angela, @dscoaching.bsky.social, this clap-back putting you right in contention for Q3, cause it's sassy enough to qualify for #Plannerbowl

I have to agree. Weird is hard territory to stand out in, when everyone's trying to do it, and MTNDEW did it better. It was weird, the Tube thing, but somehow not weird enough to land? #Plannerbowl

CONTENDER for Q3 because that "nightmare fuel" comment is... accurate AF. Maybe that was the brief? LOL #Plannerbowl