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Joon Lee

@joon

Independent Sports Journalist β€’ Formerly: ESPN, B/R, WaPo β€’ Born in Seoul πŸ‡°πŸ‡· Bred in Boston β€’ workwith@joon.me πŸ“New York City

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11.04.2023
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Latest posts by Joon Lee @joon

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NEW VIDEO: Sports logos used to be chaotic, colorful and weird.

They used to look like this πŸ¦–
Now they look like this ⭕️

That didn't happen by accident, and I tried to figure out why: youtu.be/pOj5gTodXeU

05.03.2026 14:31 πŸ‘ 73 πŸ” 17 πŸ’¬ 2 πŸ“Œ 3
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NEW VIDEO: Why are sports owners suddenly so comfortable losing?

Some blame tanking, some blame analytics.

But an answer increasingly is private equity.
www.youtube.com/watch?v=taaj...

26.02.2026 16:53 πŸ‘ 1610 πŸ” 375 πŸ’¬ 196 πŸ“Œ 72

Hi Joe!

20.02.2026 00:25 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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NEW VIDEO: Kevin Durant has two Finals MVPS, is a 16-time All-Star and one of the greatest basketball players ever.

He's still arguing with strangers on the internet.

Why? www.youtube.com/watch?v=s3ui...

19.02.2026 23:22 πŸ‘ 297 πŸ” 26 πŸ’¬ 42 πŸ“Œ 8
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Why I Don't Take Sports Gambling Sponsors And the money I'm leaving on the table

Why I don't take sports gambling sponsorships substack.com/home/post/p-...

18.02.2026 16:38 πŸ‘ 43 πŸ” 2 πŸ’¬ 2 πŸ“Œ 1
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One day after I tweeted this clip criticizing Kalshi CEO Tarek Mansour on Squawk Box, a Kalshi rep reached out asking to sponsor my YouTube channel.

I don’t take sports gambling sponsorships.

I’m building a sports journalism YouTube channel with no gambling sponsors. Subscribe: t.co/h2mczPM1U0

16.02.2026 16:13 πŸ‘ 77 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
Why LeBron James Won't Retire
Why LeBron James Won't Retire YouTube video by Joon Lee

The thing I like about a full-length @joon.bsky.social video is that it's just a narrated magazine article. You know, from back when those were a thing. The articles that were interesting even if you didn't care about the subject.

13.02.2026 21:55 πŸ‘ 10 πŸ” 3 πŸ’¬ 1 πŸ“Œ 0

Thank you! This is the goal!

13.02.2026 21:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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NEW VIDEO: LeBron is still too good to retire.

But the Lakers can't fully build their future around Luka Doncic while he's still there.

Why watching sports legends age can be so complicated:
www.youtube.com/watch?v=vgsb...

13.02.2026 21:31 πŸ‘ 760 πŸ” 82 πŸ’¬ 78 πŸ“Œ 15
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A player in massive trade rumors owning part of a prediction market where people can bet on whether he gets traded is a MASSIVE conflict of interest.

This is so far beyond players doing sportsbook ads.

06.02.2026 22:22 πŸ‘ 395 πŸ” 105 πŸ’¬ 18 πŸ“Œ 42
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Bill Belichick is the greatest coach ever … and didn’t go first ballot Hall of Fame.

It's not just Jordon Hudson drama, but what happened when he stopped controlling the story.

With the Patriots in the Super Bowl, time to revisit what his legacy means
www.youtube.com/watch?v=21nX...

04.02.2026 19:58 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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NEW VIDEO: Youth sports doesn't look like Little League anymore.

It looks like Wall Street and private equity.

Youth sports has quietly turned into a $40 billion pay-to-play arms race, and nobody is in charge
www.youtube.com/watch?v=Vjwv...

28.01.2026 17:32 πŸ‘ 34 πŸ” 7 πŸ’¬ 4 πŸ“Œ 4
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Victor Wembanyama on Minneapolis:

"Every day I wake up and see the news and I'm horrified. I think it is crazy that some people make it sound like it's acceptable, like the murder of civilians is acceptable."

27.01.2026 20:56 πŸ‘ 1981 πŸ” 496 πŸ’¬ 38 πŸ“Œ 32
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Victor Wembanyama says that being a foreigner in the United States makes him hesitant to speak up about Minneapolis.

β€œI know I’m a foreigner. I live in this country. I am concerned.”

Q: β€œIs part of your hesitance being a foreigner?”

β€œFor sure.”

27.01.2026 20:54 πŸ‘ 2117 πŸ” 480 πŸ’¬ 54 πŸ“Œ 23
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Because the Dodgers went bankrupt, MLB agreed to tax their TV money as if they were still a broke.

That lets the Dodgers keep about $66 million more every year than they otherwise would.

This exception runs through 2039, according to a league source. youtu.be/7xPt9AuxEAM

22.01.2026 19:13 πŸ‘ 241 πŸ” 76 πŸ’¬ 24 πŸ“Œ 36
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One reason the Dodgers can spend like this:

MLB agreed in court to cap their TV revenue sharing payments after the team went bankrupt. According to league sources, that exception doesn't expire until 2039.

It's unprecedented in sports history
www.youtube.com/watch?v=7xPt...

22.01.2026 19:01 πŸ‘ 125 πŸ” 27 πŸ’¬ 16 πŸ“Œ 6
How the Dodgers Went From Broke to Breaking Baseball
How the Dodgers Went From Broke to Breaking Baseball YouTube video by Joon Lee

Fifteen years ago, the Dodgers were bankrupt and getting roasted at award shows.

Today, people are asking if they're breaking baseball.

New video on how the Dodgers went from broke to dynasty, and why it's about more than just spending money.
www.youtube.com/watch?v=7xPt...

22.01.2026 18:58 πŸ‘ 242 πŸ” 33 πŸ’¬ 42 πŸ“Œ 3
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Massachusetts Judge Allows Injunction Against Kalshi A Massachusetts judge issued a first-in-the-nation order that allows the Commonwealth to prohibit Kalshi from offering sports-event contracts

Massachusetts becomes the first state to ban prediction markets from taking bets on sports bookies.com/news/massach...

20.01.2026 17:30 πŸ‘ 30 πŸ” 4 πŸ’¬ 1 πŸ“Œ 2
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Sports gambling isn’t killing sports in one dramatic moment. It’s all of these small moments adding up, slowly changing how fans trust what they’re watching.

On @newsnation.bsky.social:

19.01.2026 22:59 πŸ‘ 2504 πŸ” 353 πŸ’¬ 204 πŸ“Œ 47

Shohei Ohtani: 10 years, $700,000,000
Mookie Betts: 12 years, $365,000,000
Yoshinobu Yamamoto: 12 years, $325,000,000
Kyle Tucker: 4 years, $240,000,000
Blake Snell: 5 years, $182,000,000
Freddie Freeman: 6 years, $162,000,000
Will Smith: 10 years, $140,000,000
Tyler Glasnow: 5 years, $136,562,500

16.01.2026 04:27 πŸ‘ 86 πŸ” 16 πŸ’¬ 24 πŸ“Œ 16

The rise of Curt Cignetti and Indiana football really embodies what makes sports special.

It’s the type of story that would feel way too corny for a movie. But the fact it’s actually unfolding in front of us somehow makes it even harder to believe.

10.01.2026 04:07 πŸ‘ 22 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

Leicester City winning the Premier League still feels like the modern ceiling for sports improbability.

Curt Cignetti leading Indiana football from one of worst programs in CFB to absolute juggernaut might give them a run for their money.

10.01.2026 03:58 πŸ‘ 25 πŸ” 5 πŸ’¬ 3 πŸ“Œ 0

Covering politics like sports trains people to watch democracy like a game. And over time, that quietly eats away at trust.

07.01.2026 15:55 πŸ‘ 27 πŸ” 3 πŸ’¬ 1 πŸ“Œ 1

Sports odds are entertainment.

But when media treats political odds like news, guesses start to feel like facts.

Those numbers don’t measure truth. They measure money and attention.

07.01.2026 15:55 πŸ‘ 29 πŸ” 8 πŸ’¬ 1 πŸ“Œ 1

If fans can't trust that games are clean and the media doesn't ask hard questions, what are we even watching?

If this happened in 2008, it would've led SportsCenter and every sports publication for months. Now, it barely makes a ticker.

06.01.2026 19:41 πŸ‘ 65 πŸ” 6 πŸ’¬ 3 πŸ“Œ 0

79 percent of sports fans say that recent scandals have shaken their trust in the NBA.
90 percent are worried about corruption across sports.
75 percent believe corruption is more widespread than the NBA.

06.01.2026 19:41 πŸ‘ 58 πŸ” 3 πŸ’¬ 3 πŸ“Œ 1

Too many sports media outlets are compromised today. Sports gambling funds too much of the industry for media outlets to put too much heat and pressure on the leagues for gambling scandals. Betting odds are on TV broadcasts.

06.01.2026 19:41 πŸ‘ 105 πŸ” 8 πŸ’¬ 4 πŸ“Œ 0

The last time the NBA faced a true gambling scandal with referee Tim Donaghy, the media hammered the NBA day after day. Sports media put regular pressure on the leagues for answers on how they would address concerns about the integrity of games.

06.01.2026 19:41 πŸ‘ 67 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

Sports media is failing fans.

Two months ago, the NBA and MLB had players and coaches indicted by the federal government for placing bets on games. In previous eras, this would be a crisis.

Now? Crickets.

06.01.2026 19:41 πŸ‘ 2060 πŸ” 297 πŸ’¬ 240 πŸ“Œ 42
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This is what happens when you normalize gambling on everything β€” from sports to elections to war. It’s a symptom of a culture where insider access = profit, and the rest of us lose faith & trust in everything.

Sports betting was just the gateway.

03.01.2026 16:06 πŸ‘ 111 πŸ” 51 πŸ’¬ 2 πŸ“Œ 8