Engagement Hacks Labeler's Avatar

Engagement Hacks Labeler

@engagement-hacks

Labels accounts suspected of engagement hacking (e.g. mass following accounts in an effort to get return follows, especially if unfollowing afterwards). Mostly manual. DM (or @, or reply) to appeal.

159
Followers
2
Following
121
Posts
07.08.2024
Joined
Posts Following

Latest posts by Engagement Hacks Labeler @engagement-hacks

Yeah this is where the subjectivity comes into play! I consider mass following to be engagement hacking too, not just follow + unfollow.

bsky.app/profile/enga...

16.02.2025 23:39 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Yes, I consider following a lot of people you don't engage with to be growth hacking too.

Agreed that this is where it gets a bit subjective what everyone considers engagement hacking vs not! bsky.app/profile/enga...

16.02.2025 23:38 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

He’s following 15k people and not engaging with any of them - that’s exactly the point of the label.

Did he not talk to any of you on Twitter either?

15.02.2025 16:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

cc @bnewbold.net I know you've been thinking about labelers lately.

15.02.2025 15:23 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I've been wanting to write this thread for like a month, and it's been tough. Thanks to all of you for any feedback & thoughts.

15.02.2025 15:21 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Just shut down: I am very reluctant to do this, since I think it provides a massive user benefit to having around (& again, am sorry that I haven’t been able to fully keep up with the reports). The costs for hosting are minimal ($15 a month or so) so will probably not seriously consider this.

15.02.2025 15:21 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 1

(4/4) I also wonder if creating more specific labels (e.g. β€œgofundme mass follower”, β€œfollow for follow”, β€œpromoting something” etc) would help with usefulness for people who differ on what they consider β€œhacking” - please let me know your thoughts.

15.02.2025 15:21 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

(3/4) Things like: how many people are they following, are they interacting with people (especially people *not* just replying to their own posts), are they promoting things [links] in their posts and/or descriptions, are they following bot / ghost accounts that don’t post anything, etc.

15.02.2025 15:21 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

(2/4) But lately… I’ve come around to the idea, in part because it would make me have to more clearly define what characteristics I help use to evaluate reports.

15.02.2025 15:21 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Add additional volunteers (1/4): This is probably something I should have started doing post-election in general, once we saw an influx of users here on Bluesky. I think that I was reluctant to do so because of how subjective the calls of β€œengagement hacking” are.

15.02.2025 15:21 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

(2/2) I think I’d rather figure out how to export existing labels and offer that up as a bootstrapping option for a new replacement label and keep this around for a bit in maintenance mode.

15.02.2025 15:21 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Transfer ownership to someone else (1/2): Very possible, but I’m quite concerned about turning over an existing pre-running labeler to a new owner who could use it maliciously.

15.02.2025 15:21 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

So: what next? I dunno. I’m very open to ideas from the community! Some things that have been floating around my head:
1. Transfer ownership
2. Add volunteers
3. Shut down (unlikely)

15.02.2025 15:21 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The other issue is, I think, people’s expectations of what constitutes β€œengagement hacking” and what doesn’t. They aren’t all the same! And this makes it hard to meet the subjective guidelines of people.

15.02.2025 15:21 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 2

Ozone (the mod tooling) does allow me to mute reporters, but I have been pretty reticent about doing that for users permanently. At this point, it’s like half the reports or more.

15.02.2025 15:21 πŸ‘ 7 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

One of the major issues is people reporting non engagement hacks to this labeler. Depending on whether they include information in the report or not, it can be very obvious (β€œimpersonating X”) or not very obvious at all, which wastes time.

15.02.2025 15:21 πŸ‘ 12 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

To be clear: I don’t do this for money (although I’d love if Bluesky had its own hosting platform that it offered labelers for free so I wasn’t paying for my hosting costs).

15.02.2025 15:21 πŸ‘ 8 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

Labelers are volunteer operations, first and foremost. At the same time, I realize how valuable they can be (hell, I started this *because* of how valuable I found the old Aegis label for engagement hacking).

15.02.2025 15:21 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

It’s also led to a massive influx of new users who are fleeing X (welcome!) and bringing some bad behaviors along with them (please don’t).

15.02.2025 15:21 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Why the burnout?

Obviously - national politics in the US. I cannot do a Twitter 2016 repeat of just mainlining every thing the current government seems to want to break, and that’s led to me reducing the time I spend on Bluesky in general as it’s what most people are (reasonably) posting about.

15.02.2025 15:21 πŸ‘ 8 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I’ve had to add some automation to keep up with the influx of reports, but anything not triggered by that is still manually reviewed by me, which takes time and energy to seriously evaluate if the label should be applied or not.

15.02.2025 15:21 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I’m still trying to handle the most egregious reports, but the overall queue (we get like *50* reports a day) is still growing. Even if I wasn’t burned out, this would still be a massive amount of work every day to keep up with.

15.02.2025 15:21 πŸ‘ 6 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Labeler Update... Unfortunately, not a happy one. Frankly, I’ve been burned out bad since the holidays and haven’t really gotten much motivation.

15.02.2025 15:21 πŸ‘ 14 πŸ” 0 πŸ’¬ 6 πŸ“Œ 0

"Because he follows a lot of people" Yes, generally that's the case.

You are welcome to unsubscribe if you don't care about how many users someone is following.

15.02.2025 15:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

He's following 15k users but does not do anything besides post photos.

15.02.2025 15:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

I think Brooke is a good example of whitelisting, I don't think Nancy who doesn't any sort of engagement is a good exception.

I have been meaning to write up a thread on how I've been burned out re this labeler & some ideas, but the burnout's been holding me up. Always appreciate the feedback!

31.01.2025 23:28 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Appreciate it! Label has been removed, let me know if you have any other issues.

31.01.2025 23:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

FWIW I do really wish (re my personal account, and as a label operator) that explicit following would override labelers so if there's a couple accounts labeled, they'd just get shown anyways. Or at the very least flagged so I can choose to keep following them or follow the labeler.

31.01.2025 23:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I think you can select "Warn" instead of "Hide" if you go to the labeler profile (aka @engagement-hacks.bsky.social) which should show that it's been hidden instead of making it non-existent?

31.01.2025 23:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Why does it follow 17k people if it just posts a Nancy comic a day? (I say this as a Nancy fan)

31.01.2025 23:21 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0