We've built up collections metadata for decades in a way that **machines** can easily index.
What I loved about this article from @drkeir.bsky.social was the idea that tech/AI can **humanise** that discovery process; by having a "conversational archive"
culturalcontent.substack.com/p/using-ai-t...
Copywriting isn't often talked about wrt social media
But people do still read copy on social **if it's good**
Alice Read writes on how 🤌 copywriting grew @paulmelloncentr.bsky.social's Instagram & drastically improved scholarship applications
👇
culturalcontent.substack.com/p/how-the-pa...
I have seen a lot of bad Support Us pages.
So how do you do it well?
Rachel Mapplebeck gives a great 'How to' in this latest Cultural Content using a case study from her work with @artukdotorg.bsky.social growing online giving.
open.substack.com/pub/cultural...
In the sector, we're quite used to collecting data about our in-gallery audiences.
We're less used to doing it for online ones.
Here's how I've used online surveys to build up a clearer picture of who we're talking to; culturalcontent.substack.com/p/finding-ou...
1. Identify relevant opportunity keywords
2. Open card sorting to brainstorm taxas for these subjects
3. Tree testing to a/b test content structures for usability
More: culturalcontent.substack.com/p/restructur...
If your blog is still ordered by most recently published, you're probably not giving Google, or new readers, a good sense of the themes you cover
Here's a case study of techniques I'm using w clients to address this
(1/2)
culturalcontent.substack.com/p/restructur...
Due to 'busyness' and 'oversight', there is no Cultural Content this fortnight (culturalcontent.substack.com)
Instead, I'd love to hear what you're working on. Got a project you'd like to shout about, or something you'd like some peer feedback on? Drop me DM (or comment if you need access)
Last talk of the day- @josiefraser.bsky.social telling us what NLHF's priorities for the future of digital funding in the sector are #MuseTech24
The conference is all being recorded so there will be that, which we'll put online next year :)
V cool approach from Ellie Wyatt at National Gallery using content creators and partnerships w platforms (incl in China) to use creator pros to get museum collections Out There 👏👏👏 #MuseTech24
100% - haven't seen that many presentations looking backwards, but it was really cool to get that long view and what's remained true throughout
Quite excited for this one, @s-tanner.bsky.social wrote a brilliant cultural content post on how impact assessment can help us with better alignment of strategy throughout the org #MuseTech24
culturalcontent.substack.com/p/impact-ass...
Enjoyed Anra Kennedy's whistle stop tour of decades of experience digital storytelling across evolving digital platforms - thank you! #MuseTech24
We are LIVE! Thanks to everyone coming to @ukmcg.bsky.social's #MuseTech24 conference
Thanks to all our brilliant speakers and @josiefraser.bsky.social for getting this pic of me doing my opening chair schpiel :)
