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MaΓ―ssa Bounar

@maissabounar

Digital Analytics Professional. SQL, R. Data Clarity Advocate 🦦

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06.11.2024
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Latest posts by MaΓ―ssa Bounar @maissabounar

Actually, more and more companies, including mine, are removing GA to simplify compliance and avoid tool overlap πŸ’Έ
Keeping both adds cost and complexity, especially since GA isn’t required for GAds if conversions and audiences are tracked directly.

01.07.2025 08:41 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Sounds awesome! definitely curious to see how it shapes up.

25.04.2025 12:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Awesome! Thanks

27.12.2024 22:34 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Hi David,

Is there a way to get the Analytics Debugger extension on Microsoft Edge? I looked in the store and on your website but couldn’t find it. I think it used to be available but doesn’t seem to be now.

Thanks!

27.12.2024 21:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Before that, I was using GTM: smooth and intuitive. ✨ Switching to Commanders Act felt like going from automatic to manual. It required way more Javascript skills than GTM. Tough at first, but diving into the nitty-gritty of tracking taught me the mechanics inside out.

19.12.2024 09:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

2 years ago, I was thrown into Commanders Act and Javascript tracking. I remember staring at the screen, wondering if I’d ever get the tags to fire correctly. 🫣 Now, I set up tags like muscle memory. It’s wild how much you can learn when you’re dropped in the deep end.

19.12.2024 09:15 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thanks for sharing! We’re planning to run them together for a bit before switching off GA.

18.12.2024 17:14 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

We’re planning to run them together temporarily to make sure everything works well before shutting down GA. Just want to be sure the migration goes smoothly!

18.12.2024 17:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Good to know! I’m not worried about the metrics since we’re planning to fully switch to the second tool at the end. I’m more thinking about the technical side, like if running GA4 and the other one together might slow things down or cause issues.

18.12.2024 15:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

To those in mobile analytics :

Have you ever run 2 mobile analytics SDKs in parallel (e.g., GA4 + another analytics tool)? Curious if it helped or caused more trouble: performance hits, data overlap, or maintenance headaches? Worth it, or a lesson learned? Would love to hear your experiences!

18.12.2024 15:43 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yeah!
I’d add _STREAM_ID for identifying streams in inserts and _CHANGE_TYPE for tracking changes in CDC queries.

10.12.2024 22:31 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I remember when you could just buy a computer program like Microsoft Word or Photoshop and just have it on your computer forever without having to pay monthly or yearly. What a time that was

08.12.2024 15:21 πŸ‘ 25452 πŸ” 3515 πŸ’¬ 916 πŸ“Œ 305

Oh merci, Mehdi! It worked perfectly. Appreciate the help!

03.12.2024 10:00 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

Trying to connect lines to shapes in Looker Studio feels impossible lately. The lines keep moving around, and it’s so frustrating to get them to stay where they’re supposed to. πŸ˜–

03.12.2024 09:37 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

For example, I’m trying out Plotly’s dcc.Graph for interactive charts and using vaex to simplify big datasets. So far, it’s looking pretty good for keeping things fast and smooth!

02.12.2024 22:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

To tackle the performance challenge, I’m experimenting with data aggregation techniques and async rendering. The goal is to keep visuals interactive, even with larger datasets.

02.12.2024 22:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

First time working on dynamic data visualizations in Python with Visual Studio. It’s fun, but managing interactivity without slowing down performance is a tricky challenge! πŸ«₯

02.12.2024 22:28 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This is a huge move and could clear the way for more US-based solutions to get the green light. Let’s wait n see!

02.12.2024 20:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Truth!

28.11.2024 21:48 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Team asked for a quick data pull. I said, β€œSure, just 5 minutes.”

3 hours later, I’m knee-deep in SQL joins, questioning the meaning of life, only to realize… they gave me the wrong dataset to start with.

Data analysis: where β€œquick” is always a lie.

28.11.2024 20:27 πŸ‘ 10 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yes, that sounds like an amazing idea! We’ve done some workarounds for continuous reporting, but nothing perfect. Plus, dealing with another analytics tool alongside Google Analytics has been a whole different challenge. πŸ™ƒ

Open sourcing your SQL would be super helpful for sure.

25.11.2024 22:24 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

It’s not always smoothβ€”deadlines clash, priorities shift, but when IT and data teams find their rhythm, we don’t just build dashboards or pipelines. We build trust.

24.11.2024 20:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

IT loves specifics: β€œWhat exactly do you need?” Data teams thrive in nuance: β€œIt depends.” It can get messy, but the magic happens when we stop debating details and start co-creating solutions that work for both sides.

24.11.2024 20:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Working with IT teams as a Data Analyst in an agile setup feels like running a relay race where we forgot to agree on the handoff. They work in sprints, we deal with constant changes. The trick? Meeting halfway; planning ahead while staying flexible for when the data world surprises us.

24.11.2024 20:01 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Merci Mehdi !

24.11.2024 11:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks, James!

21.11.2024 19:40 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

& sometimes what’s missing is the stakeholder who swore this data was β€œurgent” … until they disappeared without a trace. 😏

21.11.2024 19:34 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Data taught me one thing: silence speaks volumes. It’s not always about what’s in the numbers>it’s about what’s missing. The question no one asked, the metric no one tracked. The best insights come when you lean into the gaps and ask, β€˜What aren’t we seeing?’

21.11.2024 19:32 πŸ‘ 10 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0

That’s a good point! Batch uploads can mess with eventtimestamp, but it’s usually fine for most analyses. Adding a custom timestamp is a smart move if you need exact times, especially for debugging or precise workflows

20.11.2024 21:52 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

2. Use the remainder (%) to calculate remaining minutes and seconds.
Combine them with CONCAT and LPAD for a clean HH:MM:SS format!

20.11.2024 21:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0