What makes a campaign feel intentional instead of chaotic? Alignment. On Behind the Campaign, Darryl Sharp shares how Childish Gambino’s final album used film, experiential, and animated platform assets to tell one cohesive story.
Watch it here: https://youtu.be/o8cY1bI4cec
The collaboration between Boxed Water and Alaska Airlines was a win-win for both companies. The Blaze PR team explains in the latest episode of Behind the Campaign.
When an airline and a drinking water company collaborate, who is the target audience? I spoke with the team at Blaze PR about how they helped their client, Boxed Water, promote their collab with Alaska Airlines. 🎧 https://www.buzzsprout.com/2512166/episodes/18607659 💻 https://youtu.be/SqxcObyg3jU
The best brand partnerships don't just look good in a press release — they solve a problem. Boxed Water + Alaska Airlines is a textbook example. The new episode of Behind the Campaign covers it from start to finish. https://youtu.be/SqxcObyg3jU
Where do your best ideas come from? A recent collaboration between Zachary Tinkle Racing and Scouting America was sparked by a conversation at a marketing conference. Learn more in the latest episode of Behind the Campaign.
https://youtu.be/eQ2iY3RR5Kg
Feel like your content team is working hard but not making an impact? It's often about broken systems. Content ops can fix this. Clear roles & workflows = more creativity & speed.
How did a Pinewood Derby-inspired race car end up in the NASCAR '25 video game? Listen to the latest episode of Behind the Campaign to learn about how this collaboration between Scouting America and Zachary Tinkle Racing came to be.
One of my fave things about marketing is how unexpected ideas can turn into serious campaigns. ✔️ out this collaboration that blends racing, youth programs, design, STEM, and family experiences—without forcing the fit. Lots of practical takeaways for partnership planning. https://youtu.be/eQ2iY3RR5Kg
Consultants aren’t just dropping in with advice anymore. More teams are using them as fractional execs, embedded experts, and long-term partners. Feels like a response to stretched teams and fast-changing needs.
Talk about juggling! Launching 7 different food & drink concepts with unique customer needs provided a challenge for the team at @EmbarkMarketing, but they met the challenge. Learn how on the latest episode of Behind the Campaign ➡️
Ever wondered how to launch 7 food/drink concepts in 18 months? The team at Embark Marketing did it for The District Creamery in San Antonio! Curious how they pulled it off? Listen to the latest episode of Behind the Campaign. https://youtu.be/umC-FBHogZU
Content strategy, operations, and psychology - all in one awesome webinar. Join me at the first @MarketingProfs Friday Forum of 2026. Friday, 1/16.
What happens when you launch a destination with 7 brands, no physical space yet, and shifting timelines? This Behind the Campaign episode gets into the real planning behind the Creamery District—research, sequencing, and patience. https://youtu.be/umC-FBHogZU
Wherever and however you celebrate this time of year, I am wishing you a safe, happy, and healthy celebration.
As someone who thrives on sunshine, this time of year is hard. I always celebrate Winter Solstice because it is the day where we start seeing more sunlight in each 24-hour period. #WinterSolstice
If you’re thinking about brand collaborations, this episode of Behind the Campaign is a solid reminder: Start with how you want people to feel, then build the creative around that—not the other way around. https://youtu.be/6GJaCRyFnzA or listen wherever!
AI will only make marketers better if we use it intentionally. That means knowing how, when, and why AI fits into our workflows. Thoughtless adoption creates waste; strategic adoption creates agility.
Ever started something you never thought you would? 🎙️ I just dropped the 10th episode of my podcast, Behind the Campaign! Loving the journey so far. If you're tuning in, I’d love a like, comment, or review. #PodcastLife #BehindTheCampaign
In the latest episode of Behind the Campaign, we discuss why authenticity still drives strong results. The work of @manofmany.com on Angel’s Envy whiskey proves that small teams + strong storytelling = impact. The full episode is now live wherever you listen to podcasts and on YouTube.
In the latest episode of #BehindtheCampaign, Kiku Goss talks about how The Creative Ladder and its Rising Leaders program helped her start her career.
Working in the content marketing space often means you have to 'manage up,' educating your leaders on the importance and nuances of marketing with educational content. #contetnmarketing #leadership
Rewind to Ep. #2 of #BehindtheCampaign, where the team from @borshoff discusses the conservation story that they weave into marketing campaigns for the @IndianapolisZoo. Watch the full episode on all major podcast platforms and YouTube.
A stray comment about Animal Crossing turned into Cottonelle’s Down There Care campaign—complete with a branded island and T-Pain guest appearance. Hear how creativity thrives under pressure on Behind the Campaign. https://youtu.be/2U9jBAQMusI
Managing up and managing people aren’t the same, but both can make or break your career. This @CMIContent article explains what it takes to build better relationships and recover from workplace missteps.
How can a company make data accessible to everyone? Listen as Carl Ronander, VP of Marketing from Funnel, explains. Listen to the whole episode of Behind the Campaign wherever you listen to podcasts.
Think data is dull? Funnel's 'Make Data Dance' campaign is here to prove you wrong by mixing art with analytics. Check out Carl Ronander, VP of Marketing, for more on this creative twist. Full episode on YouTube or your fave podcast app. https://youtu.be/cY7ZAcdb5J8
I am a fan of interactive content to engage your audience, esp. when you have to convey complex topics. Check out this campaign by Direct Energy Canada, using quizzes to help their customers learn about energy.
Funnel’s “Make Data Dance” campaign is proof that creativity and analytics can move in sync. VP of Marketing Carl Ronander joins me on Behind the Campaign to talk brand storytelling, courage through control, and measurable impact.
The latest Content Science report breaks down what separates thriving content ops teams from those still scaling—especially as AI reshapes the landscape. Get the 2025–2026 Content Operations Study here →
What happens when a branding agency rebrands itself?
In this episode of Behind the Campaign, I chat with Chelsea Douglass from Innovatemap about running their own brand process and why authenticity matters now more than ever.
🎧 Listen wherever you get your podcasts.
