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David Franklin

@drdavidfranklin

Educator, author, professor of Ed, speaker, founder of The Principal’s Desk.

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17.11.2024
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Latest posts by David Franklin @drdavidfranklin

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Stop Asking Teachers to “Remember Their Why” Every time teachers express exhaustion or frustration, someone inevitably tells them to “remember their why.” It’s meant to be uplifting, but more often, it lands like another demand—another way of…

Teachers don’t need another motivational slogan; they need structural support, updated curriculum, time to collaborate, and trust to do the job they were hired to do. principalsdesk.org/2025/11/03/s...

18.11.2025 14:27 👍 0 🔁 0 💬 0 📌 0
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Students miss school for many reasons. It is important that educators understand why students are out in order to determine which approach is needed to address this critical issue.

Advice From The Principal’s Deck, an Amazon Best Seller, is 25%off right now!  bit.ly/469KxT7

24.10.2025 15:20 👍 0 🔁 0 💬 0 📌 0
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Copies of my Best Seller, Advice From The Principal’s Desk, are going fast due to this week’s Flash Sale! You can order it right now for 30% off!

This is a limited quantity flash sale and when they are gone, and the price will go up. a.co/d/b2iB5uG #edleaders #education #edleadership #principals

18.09.2025 00:38 👍 1 🔁 0 💬 0 📌 0
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My book, Advice From The Principal's Day, is on sale on Amazon for Memorial Day. Get your copy now for 40% off! This is a limited time sale and quantities are limited! Here is the link: amzn.to/3RSoj4y #EduSky

26.05.2025 16:18 👍 1 🔁 1 💬 0 📌 0
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5 Alternatives to School Suspension School suspensions have long been the go-to disciplinary measure for managing student misconduct, but they’re increasingly viewed as ineffective and counterproductive. When students are remov…

These approaches not only hold students accountable, but also provide them with opportunities to learn from their mistakes and grow. principalsdesk.org/2024/09/10/5... #EduSky

24.05.2025 15:58 👍 1 🔁 1 💬 0 📌 0
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5 Areas Principals Should Reflect On At The End Of The School Year As the school year draws to a close, it’s crucial for principals to take a step back and reflect on the journey. This reflection isn’t just about ticking boxes; it’s about gaining insights, celebra…

As the school year draws to a close, it’s crucial for principals to take a step back and reflect on the journey. This reflection isn’t just about ticking boxes; it’s about gaining insights, celebrating successes, and identifying areas for growth. #EduSky principalsdesk.org/2024/06/17/5...

23.05.2025 03:31 👍 1 🔁 1 💬 0 📌 0
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5 Areas Principals Should Reflect On At The End Of The School Year As the school year draws to a close, it’s crucial for principals to take a step back and reflect on the journey. This reflection isn’t just about ticking boxes; it’s about gaining insights, celebra…

As the school year draws to a close, it’s crucial for principals to take a step back and reflect on the journey. This reflection isn’t just about ticking boxes; it’s about gaining insights, celebrating successes, and identifying areas for growth. #EduSky principalsdesk.org/2024/06/17/5...

06.05.2025 03:19 👍 0 🔁 0 💬 0 📌 0
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Thrilled to be spending the weekend at #2 in Education Administration and #6 in Education Certification on Amazon’s best sellers list. #education #edleadership #edleaders #bookboost #author #EduSky

20.04.2025 18:56 👍 2 🔁 3 💬 0 📌 0
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Doomscrolling and Teenagers: Why It Happens and How to Help — Yondr Learn why teens are especially vulnerable to doomscrolling and how it impacts their mental health. Discover how phone-free spaces—like those created by Yondr—can help break the cycle and support stude...

To better understand the impact of doomscrolling on teens, let’s take a closer look at what it is, why it happens, and how it affects their well-being. #EduSky www.overyondr.com/blog/teen-do...

16.04.2025 23:07 👍 0 🔁 0 💬 0 📌 0
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How did I make it into every classroom once a week to support my teachers?

This is how.

Learn more from Advice From The Principal's Desk! On sale now for 30% off on Amazon: bit.ly/469KxT7 #EduSky

12.04.2025 15:39 👍 1 🔁 1 💬 0 📌 0
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Having the most dedicated teachers, the most engaged curriculum, the most advanced technology, or the newest school facilities won’t matter if students aren’t in school to take advantage of them. #EduSky

Advice From The Principal’s Desk is 30% off now for Amazon’s Big Spring Sale! bit.ly/469KxT7

04.04.2025 20:06 👍 1 🔁 1 💬 0 📌 0
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Are your efforts not moving the needle? Feel like you are looking at the wrong data? I was too. Only after we looked at what data truly matteredwere able to create systems of support and accountability. #EduSky

Take 30% off now for Amazon’s Big Spring Sale! bit.ly/469KxT7

03.04.2025 13:41 👍 0 🔁 0 💬 0 📌 0
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5 Ways to Change Homework Practices Now The topic of homework is a hot button issue in education. Do we give it? Do we not? What do we give? How much? We all have read articles about children crying and fighting with their parents over h…

The topic of homework is a hot button issue in education. Do we give it? Do we not? What do we give? How much? #EduSky
principalsdesk.org/2016/11/04/5...

29.03.2025 15:24 👍 0 🔁 0 💬 0 📌 0
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Advice From The Principal's Desk has been added to Amazon's BIG SPRING SALE! Order your copy now and take 30% off!
Here is the link: bit.ly/469KxT7 #EduSky

25.03.2025 17:02 👍 0 🔁 0 💬 0 📌 0
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Always amazing to see your book on the shelf at a book store @barnesandnoble.com #EduSky

20.03.2025 20:16 👍 0 🔁 0 💬 0 📌 0
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Applying Covey’s Time Management Matrix to a School Principal’s Work One of the most common concerns coming from principals today is the amount of stress associated with the job. Second is the lack of time needed to complete everything that needs to get down in orde…

By understanding and applying this matrix, principals can make more strategic choices about how to spend their time, enhance productivity, and lead more effectively. #EduSky principalsdesk.org/2024/11/05/a...

16.03.2025 18:57 👍 1 🔁 1 💬 0 📌 0
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From Candidate to Leader: 5 Ways to Shine in Your Principal Interview” The principal’s leadership is vital for a school’s success. Candidates should emphasize their vision for student achievement, strong decision-making, commitment to teacher support, comm…

Whether you’re preparing for your first principal interview or looking to transition to a new school, it’s essential to showcase your leadership, vision, and ability to foster a thriving educational environment. #EduSky principalsdesk.org/2025/02/18/f...

16.03.2025 02:31 👍 0 🔁 0 💬 0 📌 0
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Having the most dedicated teachers, the most engaged curriculum, the most advanced technology, or the newest school facilities won’t matter if students aren’t in school to take advantage of them.

Advice From The Principal’s Desk, an Amazon best seller, is 15% off now: bit.ly/469KxT7

15.03.2025 00:21 👍 1 🔁 1 💬 0 📌 0
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5 Pieces of Data Your Leadership Team Should Be Analyzing Leadership teams spend hours and hours each school year looking at assessment data. Data will help teachers and administrators target individual students and standards for intervention. However, as…

There is a wide variety of data out there that needs to be analyzed in order to truly transform schools and to change student outcomes. Unfortunately, most leadership teams never move beyond assessment data. #EduSky

principalsdesk.org/2017/03/14/5...

11.03.2025 02:41 👍 2 🔁 1 💬 1 📌 0
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How can school leaders increase attendance? Here are a few ways from the new book: Advice From The Principal's Desk to get you started!

Advice From The Principal’s Desk, an Amazon Best Seller and top new release in two categories, is 25% off right now:
bit.ly/469KxT7 #EduSky

08.03.2025 16:42 👍 2 🔁 1 💬 0 📌 1
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5 Ways to Create a Powerful Response to Intervention Plan Schools across the country are creating intervention plans for students. However, most of these plans fall short and are just mere shells of what they could and should be. Schools are spending thou…

Schools are spending thousands of dollars and wasting precious time implementing plans that simply do not work, further frustrating students, teachers and parents. #EduSky

01.03.2025 05:40 👍 2 🔁 1 💬 0 📌 1
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You are not going to get students who are habitually truant to school on the promise of an attendance certificate. #EduSky

Advice From The Principal's Desk, an Amazon Best Seller, is 25% off right now: bit.ly/469KxT7

23.02.2025 22:58 👍 1 🔁 1 💬 0 📌 0
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Principals need to be seen. What is one of the best ways to be visible to students, parents, staff, and your community? Rule the parking lot! #EduSky

This and other insights from the book, Advice From The Principal's Desk! On sale now for 25% off on Amazon: bit.ly/469KxT7

22.02.2025 16:36 👍 1 🔁 1 💬 0 📌 0
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The average tenure of a principal is just 4 years. Let's make that longer. #EduSky

This book guide new administrators through those difficult, first few years, so that teachers and students can thrive in their educational environment.

Order this Amazon Best Seller now at 25% off! bit.ly/469KxT7

17.02.2025 00:42 👍 1 🔁 1 💬 0 📌 0
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Let me guess. Your admin program didn’t prepare you for the real day in, day out, of being a school leader. You’ve got imposter syndrome and feel like quitting at once a week. #EduSky

If you feel like this, you are not alone.

Advice From The Principal's Desk is 25% off right now! bit.ly/469KxT7

15.02.2025 15:13 👍 0 🔁 0 💬 0 📌 0
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The Amazon Best Seller, Advice From The Principal's Desk, is on sale for 25% off right now on Amazon. #EduSky

Here's the link to purchase: bit.ly/469KxT7

15.02.2025 01:27 👍 1 🔁 1 💬 0 📌 0
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Parents rarely get positive phone calls from the school, but when they do, it can make their day! This helps to gain an ally, not an adversary, in the work we do in supporting students. #EduSky

The book Advice From The Principal's Desk is available now for 25% off!
amzn.to/3RSoj4y

09.02.2025 15:38 👍 1 🔁 1 💬 0 📌 0
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Let me guess. Your admin credential program didn’t prepare you for the real day in, day out, of being a school leader. You feel like you made a mistake. You’ve got imposter syndrome and feel like quitting at least once a week.

Advice From The Principal's Desk is 25% off right now! bit.ly/469KxT7

07.02.2025 15:10 👍 1 🔁 1 💬 0 📌 0
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Teacher Walk-up Song List Baseball players have walk up songs. Teachers, principals, and staff members should have one too! Recently I asked The Principal’s Desk Facebook Group members what would be their walk up song…

Baseball players have walk up songs. Teachers, principals, and staff members should have one too! Recently I asked The Principal’s Desk Facebook Group members what would be their walk up song as they arrived on campus? Hundreds of educators replied. Here are some of their answers: #EduSky

05.02.2025 13:44 👍 1 🔁 1 💬 0 📌 0
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How much time are you actually spending on tasks that are truly making a difference? #EduSky

Advice From The Principal’s Desk, an Amazon Best Seller and top new release in two categories, is now 30% off: bit.ly/469KxT7

04.02.2025 04:23 👍 1 🔁 1 💬 0 📌 0