How to Advance Climate Solutions Despite Political Setbacks | Psychology Today www.psychologytoday.com/us/blog/clim...
How to Advance Climate Solutions Despite Political Setbacks | Psychology Today www.psychologytoday.com/us/blog/clim...
New study finds that emphasizing collective efficacy (people's ability to catalyze large-scale change) is very effective in catalyzing behavioural change.
As you can see from my pinned post, I'm a big fan of simple messages that can mobilize public support for climate action!
More in our Psychology Today article: www.psychologytoday.com/us/blog/clim...
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For more information please refer to the paper, as well as the press release:
sustainability.stanford.edu/news/how-mot...
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Among realized outcomes (i.e., writing a letter to one's representative that was actually delivered, and actually donating to environmental organizations), system justification and binding morals were among the top interventions, with collective efficacy and positive emotions still effective.
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The most consistently effective intervention emphasized the collective efficacy and emotional benefits of climate action, increasing advocacy by up to 10 percentage points.
Appealing to binding moral foundations was also effective, showing positive effects even among Republicans.
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What motivates people to engage in climate advocacy?
In a new PNAS Nexus megastudy [https://doi.org/10.1093/pnasnexus/pgaf400] led by @dgoldwert.bsky.social we tested 17 theoretical interventions on a large US sample (N=31,324) to increase public, political, and financial climate advocacy.
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