Lewis | ICO Partners ๐Ÿ”œ GDC's Avatar

Lewis | ICO Partners ๐Ÿ”œ GDC

@persistentworld

๐Ÿ“ Video game marketing, comms, self-publishing @ ICO Partners โœ๏ธ Worked on Baldur's Gate 3, Darkest Dungeon 2 & Eriksholm ๐Ÿ“ง Reach me on lewis@icopartners.com ๐Ÿ”Ž View just some of my work here https://www.lewisburnell.com/

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Latest posts by Lewis | ICO Partners ๐Ÿ”œ GDC @persistentworld

Absolutely love Marathon, but I suspect it'll be something niche like Hunt Showdown. It's punishing, complex, shoot first and ask questions later. It's just not a kind enough world or experience to reach critical mass.

06.03.2026 18:35 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Ex Voto review keys are now available. Drop me a DM if you're interested.

05.03.2026 15:01 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

This cannot be real hahaha

05.03.2026 09:44 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

We're at GDC. If you're looking to self publish we'd love to chat! ๐Ÿฅณ

05.03.2026 09:40 ๐Ÿ‘ 5 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

I love this mate ๐Ÿฅน

04.03.2026 20:07 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

To be fair I let a Rook run off this week with his goodies because he was sound, but I love the kill on sight. Arc is carebear central where the community is better off playing Hello Kitty.

04.03.2026 19:48 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Genuinely I love the lack of ambiguity in Marathon. Blast people into dust, loot and move on. Fantastic.

04.03.2026 19:40 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

What's with the increase in games showing smoking, or having main characters (and/or all of them) smoking? ๐Ÿšฌ

04.03.2026 16:29 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Ahh yes, releasing games years after their console debut with questionable optimisation and eyewatering prices is absolutely a recipie for success on PC.

04.03.2026 15:40 ๐Ÿ‘ 4 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Ok that answers a lot of questions I had. Their stuff is mega.

03.03.2026 15:51 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Yep, that was our total cost for events, trailers, key art, creators and social advertising.

03.03.2026 15:51 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

This made me laugh so much

03.03.2026 15:31 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

This looks amazing

03.03.2026 15:00 ๐Ÿ‘ 3 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

This was really helpful actually, thanks a lot for that

02.03.2026 10:11 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Hmm, that feels confusing i might be being stupid but I can't get my head around it?

01.03.2026 14:38 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0
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@marathonthegame.bungie.net Loving the game, but what's happening with some itemisation? Four items, each with the same names and versions, doing seperate things? Nimble fingers/Hurting Hands. I feel every name and icon should be unique to reduce reading time.

01.03.2026 11:33 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

It's ok we can be terrible together

28.02.2026 15:41 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

We should play some

28.02.2026 14:53 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Hmm, I didn't realise for multiple rounds that the health bar is the thin line in the lower left. I thought that was my shield, until I picked up an improved shield that changed the bar colour.

28.02.2026 13:57 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

8. In terms of issues...HUD clarity could be better. Why doesn't my health bar clearly show it's health (symbol? Colour?) Why doesn't my shield also have a symbol?
9. Iconography over item images would be better.
10. I think trio queue should probably be benched for duo. Filling squads isn't great

28.02.2026 11:08 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

7. Rook is an incredible shell that brings such an amazing gameplay experience for solo outings. The fact you spawn in late makes you feel like a proper rat runner. His disguise also results in some amazing plays against players.

28.02.2026 11:08 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

4. It has lots of subtleties that make itemisation good - auto pickup on stacking items, a great sale and vaulting feature after extraction.
5. Quests feel fantastic and rewards really generous.
6. The enemy AI faction is incredibly smart and terrifying. Incredibly aggressive.

28.02.2026 11:08 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Some more Marathon thoughts ๐Ÿ‘‡

1. The world is incredible and the atmosphere is unbelievable.
2. Gunplay is without doubt the absolute best of the genre - it's as good as Witchfire and every bit as punchy.
3. It feels like Apex meets Arc, with a focus on combat over crafting hauls.

28.02.2026 11:08 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

I genuinely think Marathon is one of the most striking, visually stunning games I've ever played. It's just an absolute assault on the eyes.

27.02.2026 13:52 ๐Ÿ‘ 7 ๐Ÿ” 1 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0
Preview
Lewis Burnell | Speakers | GDC Festival of Gaming The GDC Festival of Gaming program blends expert insight with interactive formats designed to spark ideas, sharpen skills, and connect communities.

Try here mate! schedule.gdconf.com/speaker/burn...

27.02.2026 10:39 ๐Ÿ‘ 1 ๐Ÿ” 1 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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Reworked my GDC presentation 3 times in total. It's now finally ready. Do pop by on the Friday morning if you'd like to learn about how we launched a 3-hour indie game with $60K, and turned it into an enormous success #GDC

27.02.2026 09:46 ๐Ÿ‘ 8 ๐Ÿ” 1 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0

Should have keys very soon, Jam, I'll send you one as soon as I have

27.02.2026 07:15 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Dropped you a DM, Willa

27.02.2026 06:36 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

That's us! ๐Ÿ™

27.02.2026 06:26 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

I'm genuinely shocked at how far the Destiny 2 player numbers have fallen. Down to 10k concurrent on PC today ๐Ÿคฏ

25.02.2026 20:46 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0