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USC Marshall

@marshall.usc.edu

The global business school in the heart of Los Angeles. #USCMarshall

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10.12.2024
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Latest posts by USC Marshall @marshall.usc.edu

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Gasoline and diesel prices spike overnight as anxious drivers fill up tanks The average price for a gallon of gasoline jumped 11 cents overnight in the U.S. And drivers in Europe waited in line to fill their tanks with fuel.

With rising concerns about the impact of the Iran conflict on oil prices, Hiatt explains how California's energy security issues place the state in a precarious situation.

09.03.2026 18:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Could Block’s AI-fueled layoffs be a β€˜tipping point’ for white-collar jobs? - National | Globalnews.ca Experts say Jack Dorsey's acknowledgement that AI is fueling layoffs could be a tipping point that sees a spike in companies taking the same approach.

Assistant Professor Georgios Petropoulos explains how recent AI-driven layoffs could spur innovation in startups looking to hire out-of-work employees.

06.03.2026 18:39 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Countries are barring teens from social mediaβ€”could the U.S. be next? One expert thinks it's 'inevitable' Australia recently became the first country to outlaw anyone under 16 from having a social media profile. Spain, France and Greece are following suit.

As mental health issues related to social media use continue to grow, Neely Center Managing Director Ravi Iyer explains that a legislative ban for teens could be inevitable in the U.S.

05.03.2026 18:59 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
The Global Reset | Charting Growth In An Emerging World Order | Geoffrey Garrett | CNBC TV18 Prime
The Global Reset | Charting Growth In An Emerging World Order | Geoffrey Garrett | CNBC TV18 Prime YouTube video by CNBC-TV18

On CNBC in Mumbai, Dean Garrett shared perspectives on AI, its impact on higher education, and USC's efforts in this space.

20.02.2026 22:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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L.A. Clippers hope fancy new Intuit Dome will help them challenge Lakers' fandom supremacy The NBA All-Star Game will shine a light on the modern, high-tech arena as the Clippers shoot for relevance in the Los Angeles sports market.

With NBA All-Star Weekend in Los Angeles, Assistant Professor Courtney Brunious discusses how technologically advanced arenas, like the Intuit Dome, cater to unique fan experiences and increase the team’s relevance in the sports market.

19.02.2026 18:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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CEOs are finally speaking out about ICE. Is corporate activism back? A USC business professor explains the current landscape.

In this Fast Company Q&A, marketing professor Ike Silver discusses why some CEOs are now speaking out about political issues.

13.02.2026 20:33 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Your Fully AI-Written Emails Are Making It Weird Asking the new tech to draft routine correspondence is fine, but leaving it all to the bots could damage your company's reputation.

Professor Cardon's research suggests heavy reliance on AI for business communications can lead to negative perceptions, particularly if the communication required emotional labor or customization.

28.01.2026 23:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What happened at luxury retailer Saks that caused bankruptcy? Luxury department stores like Saks Fifth Avenue are struggling to compete even more with the brands they carry.

Associate Professor Lars Perner explains how income insecurity among younger shoppers may have led to lower revenue for Saks and the company's recent bankruptcy.

26.01.2026 18:25 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Instagram Create an account or log in to Instagram - Share what you're into with the people who get you.

The seizure of a Russian-flagged oil tanker connected to Venezuela by the United States may have global energy ramifications, according to Professor Marco Aponte-Moreno.

23.01.2026 23:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Animated GIFs on social media may reveal stock trends and behavior, according to Professor David Hirshleifer’s research.

22.01.2026 19:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Finance professor Rodney Ramcharan explains that a relationship-based lender may offer borrowers more options to resolve issues than larger banks.

21.01.2026 22:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Oil Firms Say Venezuela Owes Them Billions Over Earlier Investments

Shon Hiatt, director of Zage Business of Energy Initiative, weighs in on oil companies’ efforts to recoup lost monies from Venezuela after Nicolas Maduro was captured by U.S. forces.

21.01.2026 18:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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AI Construction Costs Can Be an Accounting β€˜Black Box’ Spending on chips is generally lumped together with data-center building costs on corporate balance sheets, even as the lifespan for chips can be much shorter.

AI construction costs can be a "black box" in accounting, according to USC Marshall's Bobby Carnes.

20.01.2026 21:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why Avocados From Mexico Has Given Up Super Bowl Ads For College Football Avocados From Mexico has mixed up its marketing strategy, cutting loose a platform with 128 million viewers for more targeted opportunities on campuses.

Adjunct Professor David Carter analyzes why produce company Avocados From Mexico shifted its marketing strategy from the NFL to college football.

20.01.2026 18:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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When robot taxis get stuck, a secret army of humans comes to the rescue Waymo robotaxis get stranded when a passenger leaves the door open. Tow truck operators can get paid $22 to close a door and set them free again.

Assistant Professor Georgios Petropoulos explains how we must adapt to the rapidly changing transportation industry with the increase of autonomous vehicles.

20.01.2026 18:33 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Ford is pivoting away from big EVs and rethinking its electric F-150 truck Today on AirTalk: Ford's EV plans; Gambling or trading; Interview with Jimmy Jam; Does marijuana really relieve pain; New tech for monarch butterfly tracking

Finance professor Christopher Jones discusses prediction gambling markets offering high-risk bets on everything from the stock market to global events.

16.01.2026 18:54 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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We've been waiting almost 27 years for this 'dictatorship to end,' professor says | Fox News Video USC Marshall School of Business Professor Marco Aponte-Moreno analyzes the implications of NicolΓ‘s Maduro's capture, focusing on the future of Venezuela, the role of external powers, and the emotional...

Professor Marco Aponte-Moreno breaks down the impact of NicolΓ‘s Maduro’s capture, what it means for Venezuela’s future, the influence of external powers, and the emotional impact on Venezuelans.

05.01.2026 17:19 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Australia's social media ban for children has left big tech scrambling The policy is the culmination of years of pressure on firms over online safety.

Associate Professor Nathanael Fast explains that Australia's social media ban for children under 16 could be a proof of concept and example for other countries.

17.12.2025 22:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Paramount was poised to buy Warner Bros. Discovery. What went wrong? Tech mogul Larry Ellison made a bold move to acquire Warner Bros. Discovery, but lost out to Netflix, setting the stage for a legal fight that could shape the future of Hollywood.

Finance Professor Kerry Fields explains how Paramount's negotiations with Middle Eastern wealth funds sowed doubts over their financial commitment to a deal with Warner Bros.

17.12.2025 17:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Contributor: Colleges oversold education. Now they must sell connection If universities are going to justify the staggering cost of life on campus, they must offer students something AI can't replicate.

In the age of AI, Associate Professor Eric Anicich explains how colleges offer students a community that can’t be replicated by technology.

17.12.2025 00:32 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The high-stakes politics of exclamation points New research shows that a single keystroke shapes perceptions of credibility, likability, and authorityβ€”and exposes striking gender differences in how we use language.

Associate Professor Cheryl Wakslak explains how exclamation point usage in emails doesn’t affect perceptions of confidence, contrasting with researchers’ assumptions.

16.12.2025 18:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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SEC’s Earnings Fraud, Auditor Liability Cases Plunge Under Trump The SEC under the second Trump administration is on track for its least active docket of earnings fraud and auditor liability cases since Ronald Reagan occupied the White House.

Accounting Professor Richard Sloan's research shows that financial auditing and accounting cases usually decline during the first year of a new presidential administration as new division directors are hired.

15.12.2025 20:00 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Founder Paul Orlando Brings the Incubator Mindset to a Classroom Format USC Professor and Incubator Director Paul Orlando shares the VC's 'why now' test and the classroom lesson that changed how he advises founders.

Director Paul Orlando, director of the USC Incubator Program, explains how the Greif Center supports founders at USC Marshall.

15.12.2025 18:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

USC Marshall Professor Marco Aponte-Moreno discusses the tense situation between the US and Venezuela and the prospect of a possible regime change in the South American country.

12.12.2025 21:55 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Being hot is now a job requirement The beauty tax for getting ahead at work is getting more expensive: 'I have to reverse age to stay here.'

Assistant Professor Nikhil Malik's research shows employees perceived to be attractive may earn a higher annual salary.

10.12.2025 21:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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You may be scrolling through Instagram out of habit and not addiction Almost half of teenagers in Britain say they feel addicted to social media

Professor Wendy Wood's study demonstrates that social media users who claim to be addicted to the platform are more or less scrolling out of habit.

10.12.2025 17:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Opinion: The ancient science of gratitude Gratitude is not a passing trend β€” it is a practice that humans across cultures have used for millennia to sustain connection and health.

Assistant Professor Glenn Fox's research shows that gratitude improves social bonding and stress regulation while also inspiring individuals to do good.

09.12.2025 17:58 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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People who talk with their hands seem more clear and persuasive – new research Your hands aren’t just accessories to your words. They’re one of the most powerful tools you have to make your ideas resonate.

Assistant Professor Luca Cascio Rizzo's research examines how meaningful hand gestures can increase persuasiveness in conversations by providing listeners with a visual shortcut.

04.12.2025 19:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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What Is Sora? Everything You Need to Know About OpenAI's Video Generator Have you noticed a ton of uncanny videos all over your social media lately? You can thank Sora.

Associate Professor Nathanael Fast raises concerns about ethical implications and media authenticity as OpenAI's video generator, Sora, advances.

04.12.2025 17:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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China's new AI toys are headed for American shelves As AI toys make their way to American shelves, Newsweek spoke to experts about their potential impact on children.

As holiday shopping ramps up and the popularity of AI toys rises, Associate Professor Lars Perner outlines the concerns about the impact on children’s learning and development.

03.12.2025 19:42 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0