@partner.steamgames.com
Steamworks is a set of tools & services for @steampowered.com developers. Follow us for news & helpful info! For support, contact our team: https://partner.steamgames.com/contact https://partner.steamgames.com/
Heads up! We've just posted the Fests & Sales schedule for the second half of 2026, including the dates for our Summer, Autumn, and Winter Sale.
store.steampowered.com/news/group/4...
(2/2)...and sometimes it leads to outtakes. Like this one.
(1/2) Steam hosts Next Fest 3x a year to help devs get feedback (and build wishlists) on games before they even launch. We also promote these and other @steampowered.com events via video content, like this one:
Smash that like and subscribe button! That's what we were told to say to sound hip! We don't sound hip, do we?!
What we mean is, greetings fellow humans! We have helpful tips for @steampowered.com devs on our YouTube channel: steamcommunity.com/groups/steamworks and: partner.steamgames.com/doc/home
A famous author once wrote, "Discounting* is in the eye of the beholder" and by "beholder" she meant "developers."
It's easier now on @steampowered.com to see monetary impact of each discount: store.steampowered.com/news/group/4...
*ok by 'discounting' she meant 'beauty' but you get the idea.
3/3 You'll need:
1- A set of branding images
2- A (short!) written description
3- A gameplay trailer (ideally)
4- A dozen freshly baked cookies*
More in our
@steampowered.com
documentation here: partner.steamgames.com/doc/store/co...
*See now THAT ONE you shouldn't believe.
2/3:
It's true! You can start building an audience on
@steampowered.com
while building your game, giving players a place to learn more about it and add it to their wishlist. Here's how:
1/3:
Us: "It's almost never too early to set up your Coming Soon page on
@steampowered.com "
Some developers:
Discounting on @steampowered.com can take on a plethora* of different forms:
-Steam themed fests
-Steam Seasonal Sales
-Third Party Events
-Run your own custom discounts
More in our documentation: partner.steamgames.com/doc/marketin...
*Yes, we used a thesaurus.
Wider (up to 1200px!), responsive @steampowered.com Store pages are now in beta! This allows for bigger screenshots and trailers, more room for written descriptions, and it still scales down properly for smaller screens.
Read more here: store.steampowered.com/news/group/4...
When it comes to marketing your game, don't forget to give your players easy ways to evangelize it to others. Example: Opportunities in @steampowered.com Workshop for players to create their own content around your game:
partner.steamgames.com/doc/features...
Vaguely-related GIF:
Participating in @steampowered.com Next Fest is a big part of many dev's launch plans. Why? How should you approach it? Where can you find this cat's jaunty hat? Watch our latest developer Q&A for all the answers (except that last one; ask Biscuit)
youtu.be/ohmeO7uge-s
The Steam Team has developer tips on our YouTube channel! Check out our new playlist with videos about:
😎Testing your game on @steampowered.com
😎Early Access
😎Steam Branches
😎Rich Presence
And more!
www.youtube.com/playlist?lis...
(2/2) Instead, think of wishlists as a thermometer. Use it to learn what kind of audience engagement works (or doesn't) in driving it.
Thanks, Biscuit. You can go now. Oh s%$t, he's clawing my couch...
(1/2) Biscuit's back with a friendly* tip on how to look at wishlists for your game on @steampowered.com .
Yes, they can indicate potential success; but there is NOT a magical number to hit for it (or for featuring).
*as 'friendly' as you can be as a snarky cat.
ICYMI: we've just announced the Steam schedule for the first half of 2026, including new Fests, the timing for the Spring Sale, and the Feb. edition of Next Fest.
Read more here: steamcommunity.com/groups/steam...
You're a developer. You want your games to be easily discovered by players who will love them.
You're a player. You want to find games you like more easily.
So we're making it easier.
A new @steampowered.com Store menu has entered the (BETA) chat: store.steampowered.com/news/app/593...
Earlier this year, @steampowered.com started work to make it easier for players to find games with accessibility features. If you haven't yet, take a look at our documentation highlighting how you can display accessibility options your game supports:
partner.steamgames.com/doc/accessib...
Looking to reach more players on @steampowered.com ? Yosef, one of our Steam engineers, shares insights on how using Rich Presence can help: youtu.be/PzRQuNF6NZo
Have you set up your game with Depots and Packs? One of our @steampowered.com engineers (Aaron) explains in this quick video how it can help your players more quickly download and update your game. youtu.be/903uvSI7-oc
Steam Branches (Betas) can be a helpful part of your development workflow. Aaron, one of our @steampowered.com engineers, explains how in this short video:
youtu.be/zcyBOH4pnR8
(We really do mean short, it's less than 4 minutes!)
Also recognizing "Gah" outed us as not-cool too.
Last week, we shared a link to one of our dev talks on testing your game on @steampowered.com . We're dropping* another one today: Alden with the Steam team sharing best practices on approaching Early Access on the platform:
youtu.be/qNYkK1tEK-c
*Was this a cool way to say it? No? GAH.
NEW CONTENT ALERT: Did you know* we have a YouTube channel, and release (what we hope is) helpful content on the regular-ish?
FOR EXAMPLE: Erik has this brand new video all about testing your game on @steampowered.com :
youtu.be/f68bG6YF410
*Oh, you did? Come on over, then!
Thanks #BICFestival for hosting the developer roundtable yesterday, we always love opportunities to answer ?s from developers all over the world, & loved connecting with devs in S. Korea. A common question? @steamdeck.com compat (docs here⬇️)
partner.steamgames.com/doc/steamdec...
Did you know: We do trailers for @steampowered.com fests and sales, and try to pick a wide variety of games to show each time? And sometimes we rap? But probably sound like your mom* trying to be cool?
www.youtube.com/watch?v=EFf1...
*not a 'your mom' joke
*****Source: The Internet
New to @steampowered.com Next Fest, and pontificating potentially participating*? We often post dev Q&As about them: www.youtube.com/watch?v=LOIr...
*it's giving Peter Piper Picked a Peck of Pickled Peppers
**A 'peck' = 1/4 of a bushel.
***1/4 of a bushel = 8 quarts
****8 quartets = 2 gallons
We get asked some version of this question a lot: "what is the most popular genre on @steampowered.com right now, so that I can make a game that fits?" Steam is a global platform with players who love ALL kinds of genres, so our advice is: don't follow trends, just make a great game.
