That’s a great suggestion : )
Feature, content, marketing
28.02.2026 14:07
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That’s a great suggestion : )
Feature, content, marketing
😂😂😂
That’s exactly the balance I am into : )
You need to start from somewhere 😂
To all indie hackers with day jobs:
Wanting stability while craving freedom is one of the hardest tensions to navigate.
You're not alone.
Keep building.
You need to start from somewhere 😂
To all indie hackers with day jobs:
Wanting stability while craving freedom is one of the hardest tensions to navigate.
You're not alone.
Keep building.
After 2 years of indie hacking, my definition of success needed a full reboot.
The Old Code:
→ Quit the 9-5
→ Scale to $100k MRR
→ Raise VC funding
The New Code:
→ Keep my stable income
→ Build to $2k MRR sustainably
→ Own my mornings and nights
→ Ship what users actually need
What about you?
The hardest part of building isn't the code.
It's pushing through when nobody's watching.
Keep going. Someone will notice.
How to actually build a side project while employed.
The wrong way:
- Quit your job for "focus"
- Code 12 hours after work
- Build for 6 months before launch
The right way:
- Keep the stability
- 1-2 hours daily, early morning or late night
- Ship an MVP in 2-4 weeks
- Talk to 10 users
After 2 years of indie hacking, my definition of success needed a full reboot.
The Old Code:
→ Quit the 9-5
→ Scale to $100k MRR
→ Raise VC funding
The New Code:
→ Keep my stable income
→ Build to $2k MRR sustainably
→ Own my mornings and nights
→ Ship what users actually need
What about you?
The hardest part of building isn't the code.
It's pushing through when nobody's watching.
Keep going. Someone will notice.
How to actually build a side project while employed.
The wrong way:
- Quit your job for "focus"
- Code 12 hours after work
- Build for 6 months before launch
The right way:
- Keep the stability
- 1-2 hours daily, early morning or late night
- Ship an MVP in 2-4 weeks
- Talk to 10 users
Late night startup coding.
Let’s not disturb the family 🤫
Late night startup coding.
Let’s not disturb the family 🤫
I used Twitter to find people nearby at that time, only Italians 😂
Then I stopped using it until 2021.
I don’t know, they probably sit down on the comfortable situation they landed into.
Shipped my first SaaS at 36.
Sold it at 38.
Failed 3 projects at 39.
Found product-market fit at 40.
At 40 - I'm finally building something I love.
You are NEVER too late to start.
X suggests it was this one 😂
it's always like this.
but you need to be willing to get user feedback more than anything else : )
Shipped my first SaaS at 36.
Sold it at 38.
Failed 3 projects at 39.
Found product-market fit at 40.
At 40 - I'm finally building something I love.
You are NEVER too late to start.
I planned everything.
Always.
For 2 years, it was:
Wireframes first.
Perfect features.
Big launch strategy.
Zero users.
I kept this habit for a long time.
Until...
Built my first SaaS at 36.
Launched on Product Hunt at 38.
Sold it pre-revenue at 38.
Hit €3k MRR at 39.
Lost it all when X changed APIs at 40.
Started snowboarding at 40.
Turned 40 and kept building.
Launched 3 more products at 40.
Co-founded BlackTwist at 40.
You are NEVER too late.
What nights and weekends building looks like
Monday: 0 hours
Tuesday: 30 min
Wednesday: 0 hours
Thursday: 15 min
Friday: 0 hours
Saturday: 4 hours
Sunday: 3 hours
This is the real grind.
Worth it.
BlackTwist?
Shipped in weeks, not months.
https://shipped.club ?
330 copies because I launched early.
The pattern is clear:
Less planning.
More shipping.
Real feedback.
Perfection is just procrastination with a prettier name.
I sold that SaaS pre-revenue.
And realized:
All that planning?
Didn't matter.
What mattered:
Shipping fast.
Talking to users.
Fixing ONE thing.
Now I build different.
I planned everything.
Always.
For 2 years, it was:
Wireframes first.
Perfect features.
Big launch strategy.
Zero users.
I kept this habit for a long time.
Until...
Built my first SaaS at 36.
Launched on Product Hunt at 38.
Sold it pre-revenue at 38.
Hit €3k MRR at 39.
Lost it all when X changed APIs at 40.
Started snowboarding at 40.
Turned 40 and kept building.
Launched 3 more products at 40.
Co-founded BlackTwist at 40.
You are NEVER too late.
What nights and weekends building looks like
Monday: 0 hours
Tuesday: 30 min
Wednesday: 0 hours
Thursday: 15 min
Friday: 0 hours
Saturday: 4 hours
Sunday: 3 hours
This is the real grind.
Worth it.
